Eyewear and Sunglasses Designers Exhibition

 

 

 

LUNETTES KOLLEKTION

 

MYKITA Maison Martin Margiela Campaign 2014

 

L’atteso appuntamento con l’occhialeria di ricerca internazionale

      ritorna a Milano per la seconda edizione nei giorni 11-12-13 Ottobre 2014

         con oltre cento brand che espongono le loro collezioni in via Tortona 54

 

(Milano)

 

 Dopo il successo dell’edizione al debutto nell’ottobre 2013 si apre a Milano la seconda edizione di DaTE, l’appuntamento esclusivo con l’ottica internazionale di ricerca che si svolgerà dall’11 al 13 ottobre.

La rassegna, patrocinata dal Comune di Milano, sarà  per la prima volta in via Tortona 54 (area Ex Ansaldo) cuore del fashion & design district in uno spazio che ospiterà oltre cento marchi di ricerca nel settore dell'occhialeria indipendente, provenienti da molti Paesi europei, dagli Stati Uniti e dal Giappone.

L’ accessorio che caratterizza ed esalta la personalità è recentemente divenuto oggetto di grande ricerca tecnologica e stilistica ed è sempre più declinato in colori e materiali alternativi, con tecnologie e design non convenzionali.

 Per tale ragione il gruppo M.seventy organizzatore del salone contemporary WHITE Milano e la Caretti Consulting di Dante Caretti ideatore, insieme a Cristina Frasca di LYF Magazine, della manifestazione e direttore commerciale del salone, hanno deciso di ripetere questo appuntamento imperdibile con l’ottica di altissimo livello, che ha registrato un incremento del numero di espositori pari al 30% rispetto all’edizione del 2013.

Tra i marchi internazionali che esporranno a DaTE le  collezioni da sole e da vista ci sono i produttori americani come Dita con le collezioni Dita Eyewear e Dita Von  Teese, il californiano Oliver Peoples e, ancora, Moscot e  Chrome Hearts. Scelgono DaTE anche i brand tedeschi Zeiss e Mykita; il primo, special guest della manifestazione, è specializzato da oltre cent’anni nella produzione di prodotti oftalmici e il secondo è conosciuto internazionalmente per le sue creazioni hand-made. Sempre dalla Germania  Hoffman Manufaktur, è il leader mondiale nella produzione di occhiali leggerissimi in corno, mentre per la Francia è presente Anne & Valentin, nato nel 1980 a Tolosa e  Traction Productions and Traxion che realizza accessori lavorati a mano in celluloide. Dal Belgio arrivano a Milano Theo by Tim Steenbergen e da Londra Linda Farrow.

Caretti Consulting, società fondata da Dante Caretti nel 2009, svolge consulenze a 360° per lo sviluppo, la promozione e la commercializzazione di prodotti di ricerca, di design e di qualità con una forte valenza tecnologica e innovativa. La consulenza si estende inoltre alla riprogettazione di Optical Shop indipendenti e alla formazione del personale.

Dante Caretti, definito il guru dell’occhialeria di design a livello mondiale, è anche Direttore Artistico di Mido Design Lab e affianca, alle sue molteplici attività, quella dell’insegnamento presso Certottica, allo scopo di formare nuovi imprenditori del settore e nuove teste pensanti. Dante Caretti collabora al magazine di altissimo profilo LYF, fondato e diretto da Cristina Frasca e dedicato a tutti gli appassionati dell’ottica di design.

 LYF, acronimo di Les Yeux Fertiles, nasce nel 2009 dalla mente raffinata e anticonformista di Cristina Frasca, già editore e direttore di EyeStyle International.
La rivista, a distribuzione mondiale, propone un proprio contributo di ricerca e di innovazione con uno sguardo spesso ironico ma sempre attento alle ultime tendenze nel design di occhiali e alle nuove avanguardie creative. Ogni numero presenta un tema diverso intorno al quale si sviluppa la rivista: dalla cover, ai servizi fotografici, alle pagine curate da designer che hanno cambiato il modo di 'vedere' di tutto il mondo, in un’armonica compresenza di stili e linguaggi diversi. La profonda passione con cui è pensata e realizzata, la cura sotto il profilo grafico, la scelta di differenti tipi di carta, l’inchiostro profumato e altre particolari lavorazioni rendono LYF un progetto unico, con delle linee guida ma senza confini rigidi da rispettare.

M.seventy– E’ un’azienda fondata a Milano nel 2005 da Massimiliano Bizzi e Brenda Bellei con l’obiettivo di organizzare eventi legati al mondo della moda, dell’arte e della cultura. Tra le rassegne di maggiore successo il salone White è la vetrina internazionale della moda contemporary, il il riferimento culturale per una generazione di stilisti e la formidabile rampa di lancio per le nuove leve del fashion e del design. Visitato da oltre 18mila buyer dei multimarca più importanti del mondo, White è il palcoscenico ideale per tutte le aziende di ricerca della moda italiana e straniera. Ultimo progetto di M.seventy è Time, un concorso internazionale rivolto alle aziende e ai marchi della moda contemporary ideato con la collaborazione di Camera Buyer e il patrocinio del Comune di Milano.

«Il ritorno in città, presso gli spazi di via Tortona di DaTE» afferma Cristina Tajani, Assessore alla Moda e al design del Comune di Milano «svela come sia forte negli operatori della moda, del design e dell’occhialeria di ricerca la voglia di trovare, proprio a Milano, una vetrina per mostrare al mondo le proprie collezioni. Una vetrina unica, che dimostra ancora una volta come la città sappia essere la porta migliore attraverso la quale parlare al mondo nel segno della creatività e dell'innovazione».

l«Ritorna DaTE, alla sua seconda edizione, quando sono ancora fresche le suggestioni della prima manifestazione che è stata un evento denso di emozioni e sorprese. Per il secondo appuntamento abbiamo scelto un nuovo spazio espositivo, l'Ex Ansaldo, situato nel fashion district di via Tortona, luogo unico nel suo genere a Milano e location ideale per  ospitare il consistente aumento degli espositori. Il successo di una manifestazione lo si percepisce dall'energia che emana,  e la positività di DaTE ha fatto molto parlare gli operatori del settore che, pur vivendo un difficile momento, sono alla ricerca di nuove interessanti proposte. I brand di occhiali sole e vista che parteciperanno a DaTE sono nomi internazionali di grande importanza, direi il meglio dell'ottica di design mondiale, e la fiducia che hanno deciso di accordarci nuovamente ci rende orgogliosi» dichiara Dante Caretti Direttore Commerciale e co-fondatore della rassegna, «Il successo dettato dalla crescita dei brand presenti alla seconda edizione» conclude  Massimiliano Bizzi,  Presidente M.seventy e co-fondatore della rassegna «è una grande soddisfazione  sia per il nostro gruppo,  organizzatore di saloni contemporary, sia per il Tortona Fashion District che aggiunge a sé un evento importante».

 

 

When Fashion meets eyewear

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

( Photos courtesy of our fashion correspondent from Milan,
Teodora Koeva )

MYKITA

MYKITA opens new shop at

the foot of the Matterhorn

From the city to the slopes: the MYKITA Shop Zermatt is located at an altitude of 1,600 meters, in one of the best-known skiing regions in the Swiss Alps and at the same time in the heart of a bustling town environment. The second MYKITA Shop in Switzerland unites the Berlin-based eyewear specialists’ own aesthetic principles with optical precision. This branch has a particularly strong emphasis on MYKITA MYLON frames: extremely light and practical sports-style frames that make both a perfect companion for the mountains and also a practical everyday accessory.

The MYKITA Shop in Zermatt is a marriage of the modern and the traditional. The display window, with its original wood framing to re-tain the winter resort look, provides an open view of the all-white interior, with a design based on the progressive composition of different elements and contrasting materials. The room was stripped of its wood panelling to leave exposed concrete walls and floors. The steel girders were likewise liberated from their casing and restored to their original condition. The result is a kind of installation with a bold and simple construction that preserves the original character of the space. The primary design element of the shop interior is the MYKITA Wall. It comprises perforated steel angle beads that are reinvented from their regular function as heavy-duty shelving supports. The resulting structure is backlit and serves as a presentation area. Individual metal shelf elements inserted into the wall provide each model with its own little stage. The MYKITA Shop in Zermatt is in addition the first to feature an expansive MYKITA MYLON Wall, bringing the ”future look of sports” to the mountains. The integrated Relaxed Vision Center is a special lab equipped with state-of-the-art precision instruments from Carl Zeiss research. Customers can consult the MYKITA in-house optometrist, who generates customised optical profiles and performs an exact adaptation of the lenses to both the wearer’s eyesight and their facial physiognomy. Quality, precision and products ”made in Germany” are the common themes behind the partnership of MYKITA with the world-renowned optical solutions specialist Zeiss. Zermatt is now home to the ninth MYKITA Shop worldwide – joining Berlin, New York, Paris, Zurich, Vienna, Tokyo, Monterrey (Mexico) and Cartagena (Colombia).

 

 

Univers lunetier créatif d'exception

DITA (Californie, États-Unis)

Liés depuis l’enfance, les californiens Jeff Solorio et John Juniper créent la très sélect et pointue Maison Dita en 1996, date à laquelle ils présentent leur première collection emprunte d’esprit vintage inspiré des années ’50 à ’80. Très vite cette marque devient l’un des labels le plus trendy et sélectif du monde de l’optique. Réputée pour ses montures en acétate, titane ou or 18 carats, les montures sont « designées » à Los Angeles et fabriquées à la main au Japon. La marque est aujourd’hui plébiscitée par de nombreuses stars outre-Atlantique comme Brad Pitt, Penelope Cruz, Leny Kravitz…

THOM BROWNE (NY, États-Unis)

Originaire de Pennsylvanie, Thom Browne crée sa marque en 2004 à New York. Deux ans plus tard, il est nommé « Styliste pour homme de l’année » et est reconnu en 2011 comme le designer le plus influent de la mode homme. Célèbre pour ses défilés inattendus, extravagants et spectaculaires, il collabore également avec de grandes marques comme MONCLER dont il assure la création pour la Gamme Bleu Homme. C’est la Maison Dita qui édite depuis 2010, son exclusive collection de lunettes de vue et solaires, mix entre « preppy » et « steampunk », inspirée des créatifs, politiciens, architectes des années ’40, ’50, ’60. Savoir-faire et excellence pour ces montures assemblées à la main au Japon, alliant matériaux précieux et techniques comme le titane, l’acétate, la corne, le cuir. Qu’elle soit en acétate à l’image de celle que portait Arthur Miller ou de style glacier, aux branches courbées avec protection de cuir au coin des verres, chaque paire est frappée des fameuses bandes tricolores rouge, blanc, bleu, signature emblématique du designer.

 

 

THIERRY LASRY (Paris, France)

 

 

Né d’une mère styliste et d’un père opticien, Thierry Lasry crée sa marque de lunettes solaires en 2006. Passionné par les années ’80, il se plait à décrire son style comme « futuriste vintage » ou comment combiner habilement un style rétro à des détails et finitions volontairement modernes voire futuristes. La plupart de ses créations est en acétate principalement déclinée en noir ou dans des couleurs translucides avec des ajouts de dentelle, écaille naturelle, métal doré. Le logo pour un maximum de discrétion se trouve gravé à l’intérieur des branches. Thierry Lasry revendique haut et fort un savoir-faire lunetier et le label made in France. Ses collections remportent un vif succès de par le monde en particulier à Hollywood où Madona, Dita Von Teese, Jessica Alba s’arrachent ses modèles.

 

 

MYKITA (Berlin, Allemagne)

 

 

Mykita est une marque de lunettes de vue et solaires créée en 2003 par 4 jeunes berlinois : Harald Gottschling, Philippe Haffmans, Daniel Haffmans et Moritz Kruega. L’univers de marque est un mélange de design industriel et d’élégance poétique, de sophistication esthétique et de technicité extrême. Mykita réalise dans leur atelier de Berlin, des montures étonnantes en acier chirurgical ultra souple et léger. Débarrassées de jointures, un système de charnière sans vis permet aux montures d’être modelées à même le visage garantissant ainsi un confort de port absolu. Mykita s’impose aujourd’hui parmi les marques les plus créatives et innovantes du moment. Elle réalise de nombreuses collaborations dans l’univers de la mode notamment avec Damir Doma.

 

 

LUCAS DE STAËL (Paris, France)

 

 

Petit-fils du peintre Nicolas de Staël, Lucas de Staël est sans nul doute l’un des designers de lunettes le plus talentueux et créatif de sa génération. Un génie inventif surfant entre prouesses techniques et savoir-faire artisanal. En 2011, il lance sa marque définissant le principe même de la haute lunetterie. Dans son atelier parisien, véritable laboratoire de recherches et d’expérimentation, inventant le made in Paris, il met au point et fabrique à la main des montures d’une prouesse technique étonnante. Les lunettes de sa collection 2nd Skin en est l’un des meilleurs exemples. Façonnées en cuir pleine peau à la façon du plus bel objet de maroquinerie et grâce à un procédé savant d’inclusion d’une lame d’acier invisible, il crée des montures d’un seul tenant sans couture ni charnière, ne mettant en valeur que la matière brute. Lucas de Staël est également réputé pour ses créations en marqueterie de bois ou qui allient l’acier avec le bois ou le cuir.

 

 

ROLF (Tyrol, Autriche)

 

 

C’est au coeur des montagnes tyroliennes que l’entreprise familiale Rolf fabrique des montures de lunettes en bois. Faites à la main, elles se distinguent par leur légèreté et leur grande qualité. Rolf se démarque par une parfaite maîtrise technique : de la conception à la fabrication, l’entreprise a su développer les technologies nécessaires à la réalisation de leurs idées. L’une de leur prouesse réside notamment dans la production de lunettes galbées entièrement en bois. La précision du détail et l’usage audacieux de nouvelles techniques font de chaque monture Rolf une pièce unique.

 

 

LINDBERG (Danemark)

 

 

Après avoir ouvert son premier magasin d’optique au Danemark en 1969, Poul-Jorn Lindberg lance sa marque éponyme en 1989 et se fait connaître comme d’un des spécialistes des lunettes en métal, ultra légères pesant de moins de 20 grammes, au design minimaliste. Les fameuses lunettes Air Titanium deviennent l’emblème de son style. En 2011, la marque étoffe son offre de lunettes haut de gamme en proposant des modèles qui combinent une face en corne de buffle et branches en titane. Luxe extrême pour cette marque qui signe également des lunettes joaillerie en or jaune 18 carats et brillants

 

Pour de plus amples informations, merci de consulter:

 

WWW.CARLOTTI-PARIS.COM

 

Carlotti

L’ALCHIMISTE DE L’ALLURE

UN UNIVERS LUNETIER CRÉATIF

22, RUE CAMBON – PARIS 1er

 

+33 1 42 60 02 19 // Lundi ˃ Samedi - 10H00 ˃ 19H00

 

The glasses from the Berlin

 

 

Brand New: www.mykita.com

Now with online shop

Profitant de la refonte du site www.mykita.com, MYKITA inaugure sa première boutique en ligne. Dès maintenant, les lunettes berlinoises ne sont donc plus seulement disponibles dans les huit magasins de la marque et chez une sélection de distributeurs dans le monde, mais aussi à toute heure online. En plus des solaires de toutes les gammes MYKITA, les collaborations avec les créateurs de mode Bernhard Willhelm et Damir Doma sont aussi livrées devant votre porte. Pour commencer, les montures ne sont expédiées qu’en Allemagne, mais une extension à l’international est prévue dès l’automne 2013.

Le nouveau site internet permet aussi de découvrir les coulisses de la MYKITA HAUS: une visite virtuelle dans cette usine moderne et quatre court-métrages illustrent le processus de développement de ces lunettes artisanales.

Le film MYKITA a été tourné à Berlin pendant plusieurs jours pour cap- turer l’atmosphère de l’usine – outre la vie quotidienne au sein de la MYKITA HAUS, les membres de l’équipe et toute la chaine de production sont présentés. Ce film analogique a été shooté en 16 mm, le format utilisé pour réaliser les premières oeuvres cinématographiques.

Deux autres vidéos se concentrent plus sur les méthodes de fabrication des lunettes. Le modèle COCO, une monture en acier inoxydable, et WYNONA, une référence en acétate, sont suivis par la caméra, du croquis à l’exposition en magasin. Chilly Gonzales, un pianiste de jazz canadien résidant à Berlin depuis longtemps, a composé la bandeoriginale de ces images.

MYKITA MYLON et la production des lunettes de sports high-tech et avantgardistes prennent vie dans un film dédié: des séquences macro et super rapides sont utilisées pour retranscrire l’unicité de cette matière ultra légère et son procédé de fabrication complexe.

Le nouveau site internet MYKITA a été conçu pour les différentes surfaces de travail et résolutions d’écran, des smartphones aux ordinateurs.

La plateforme dispose de la géolocalisation pour trouver les points de vente MYKITA ou ses distributeurs dans votre région.

Découvrez le nouveau site internet et sa boutique en ligne à cette adresse: www.mykita.com

 

 

 

Coinciding with the www.mykita.com relaunch, MYKITA introduces their first online shop. From now on the glasses from the Berlin manufactory are not only available at eight own shops and selected retailers worldwide, but around the clock, online. In addition to the sunglasses from all the MYKITA design series, the collaborations with fashion designers Bernhard Willhelm and Damir Doma are also available for front-door delivery. To start with glasses will only be shipped within Germany; an expansion of the online shop to include international markets is planned for autumn 2013.

The new website also provides a look behind the scenes at MYKITA HAUS: a photographic tour through the modern manufactory and four short films illustrate the development process of the handcrafted glasses.

The MYKITA film was filmed in Berlin over several days and captures the atmosphere at the manufactory – in addition to daily life and work at MYKITA HAUS, the company staff and the entire value chain are portrayed. The analogue film was shot using 16mm, a format used to make the first cinema movies. Another two films focus more intently on the production process of the spectacles. The model COCO, a frame made out of stainless steel, and WYNONA, an acetate model, are followed by a camera on their path from rough draft to the final presentation in the shop. Chilly Gonzales, a Canadian jazz pianist and long-time resident of Berlin, provides the soundtrack to all the films.

MYKITA MYLON and the production of avant-garde high-tech sport glasses is brought to life in its own digital film: extreme macro and highspeed sequences were used to represent the uniqueness of the ultra-light material and the complex manufacturing process.

The new MYKITA website was designed in responsive design and adjusts to suit the screen resolution of the respective network device – from smartphone to desktop. The website’s integrated shop finder makes it even easier to locate MYKITA Shops and selected MYKITA stockists in the area.

The new website and online shop is available right here: www.mykita.com

 

 

 

Get ready for the Summer!

From the cosmopolitan vanguard to the enthusiast of sophisticated sportive eyewear, the new MYKITA collections carry the perfect summer accessory for everbody.

Please check out the overview of the MYKITA collections for the S/S 2013 season. The new models not only revive classic style elements but also feature new exciting colours and colour combinations.

MYKITA / DAMIR DOMA S / S 2013

MYKITA / DAMIR DOMA

S / S 2013

 

DD01. A construction.

From Latin: constructio = layer together, build up, erect; from the prefix con- = and the verb

struere = to layer, assemble

 

The progressive use of contrasting materials, the aesthetics of an openly displayed construction and the melange of cool and warm colour tones are the defining elements of DD01, the first liaison between MYKITA and DAMIR DOMA.

What began with an in-depth study of forms, colours and surfaces, over the course of the collaboration ultimately developed into a circular silhouette in stainless steel and horn. The combination of cool stainless steel and warm natural horn creates both visual and haptic contrast reminiscent of the characteristic mixture of coarse, stiff fabric and soft flowing textures in DAMIR DOMA’s collections.

The result is a futuristic look that elevates the recurring round motif in Doma’s work to another level. “This particular shape perfectly rounds up the DAMIR DOMA look. From the very beginning, our aim was to translate the traditional shape into something modern and create an iconic object,” says Damir Doma. At the same time, DD01 is a historic reference to the round glasses worn by the intellectual avant-garde throughout time.

The beauty of DD01 lies not in hiding its construction but in revealing it. Typical of MYKITA frames, all of the components are cut out of high-quality stainless steel, coated in gold, platinum or graphite, developed from flat metal sheets and only transformed into a threedimensional object by bending and folding. The horn rings, visible at the front and at the back, are encompassed by the frame and openly reveal the structure of the glasses – a reminiscent of the layerings in Damir Doma’s fashion designs.

“The openly revealed construction of the glasses reflects MYKITA’s fundamental design approach: the technical solution must at the same time be an aesthetic one. We combine traditional manufacturing by hand with modern technology, resulting in a contemporary luxury product, made from the finest, natural materials,” says Moritz Krueger, CEO and Creative Director of MYKITA.

In a complex process, the rings are produced from eight different millimetre-thin horn plates combined with each other to create the individual blend of tones. The natural horn is available in the colours grey-white or grey-anthracite with corresponding grey, brown or black lenses, or as a correction frame. All lenses are from the traditional lens manufacturer ZEISS.

The material, which has been used for making glasses for centuries because of its exceptional skin-friendly characteristics, comes from Indian water buffalo and is supplied by Germany’s most renowned producer of horn products. The horn rings, which sit directly on the nose, guarantee perfect comfort for the wearer.

The packaging of the glasses is a beautiful collage of natural materials: DD01 comes in a highquality leather case, with a special strap system so the glasses can be worn as an accessory attached to the belt and are incorporated into the look.

DD01 can be purchased in all MYKITA shops, the Damir Doma flagship store as well as selected opticians and fashion stores from spring 2013.

About Damir Doma

DAMIR DOMA’s collections are lit by a soft, melancholic quest for tranquility. Examining the ephemeral quality of the human body, his designs encapsulate a measured study of proportion and a melange of textures – divining a juxtaposition of rough and refined.

Silhouettes draw upon a myriad of inspirations from the worlds of art and architecture, foregoing embellishment and decoration for a purity of form. Doma’s work is harmoniously linked by a sense of uniform and an obsessive interplay between shadow and light.

Questioning the modern wardrobe, garments offer multiple expressions of identity – contrasting elements of androgyny with dress codes across cultural and historical spheres. The Croatian-born designer grew up surrounded by toiles in his mother’s atelier in Germany and later studied fashion in Munich and Berlin, where he graduated in 2004.

After gaining experience in the ateliers of prominent Belgian designers in Antwerp, he relocated to Paris to join the Paper Rain group in 2007. Damir launched his first menswear collection on the official schedule for the Spring Summer 2008 season, and three years later showed his first womens prét-à-porter collection for Autumn Winter 2010.

 

About MYKITA

MYKITA has been supplying handcrafted eyewear for the high end segment since 2003.

A constant search for intelligent technical solutions, the creative use of modern materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which unites all departments and the in-house workshop under a single roof: The MYKITA HAUS - located in the heart of Berlin. Today MYKITA is available in 56 countries across the world