Thursday, January 30, 2014

Prada


PRADA OPENS TWO NEW STORES IN CHINA
The month of January sees two new Prada stores open in China, inthe cities of Chengdu and Chongqing.
Prada Chengdu IFC – 14 January 2014
Total area covered: 1200 square metres.
Women's and men's ready-to-wear, accessory, leather goods and shoe collections.
The visually-impressive storefront rises to a total height of 18 metres and stretches for about
42 metres along both sides of the mall, in the city's Hongxing Road. A black marble base frames wide light boxes, the sweeping entrance and the window displays.
 
Prada Chongqing WFC – 23 January 2014
Total area covered: 1000 square metres.
Women's and men's ready-to-wear, accessory, leather goods and shoe collections.
The storefront rises to a height of 16 metres and stretches for about 45 metres around three sides of the mall, at the corner of two of the city's major streets.
A black marble base frames wide light boxes, the sweeping entrance and the window display.
 
These two new stores take Prada's total in China to 33.
The Group has therefore confirmed its strategic interest in the mainland Chinese market, with an eye in particular for cities undergoing rapid population growth and where the demand for luxury goods is expected to rise sharply.
Designed by Italian architect Roberto Baciocchi, both stores cover very large areas and are located within prestigious shopping malls. The storefronts are a tribute to artist Carlos Cruz Diez, presenting a visually-impressive structure of backlit aluminium panels, with a gold and steel finish, running across the top part of the façade and creating an unusual kinetic effect, both in daytime and at night. The interior architecture in both stores follows the same aesthetic design principles.
Architectural description of the spaces: The ground floor has two entrances which lead into the display areas devoted exclusively to women's collections and split into three separate areas. The tone is set in the first two rooms by the classic black and white-chequered marble floor, an emblematic feature in Prada's image all around the world, display cases with a slim, polishedsteel frame and green fabric surfaces, inserted into black marble niches; the coloured saffiano leather details accentuate the design of the display counters. The third area is wrapped by green fabric-clad walls. Exquisite display niches and clear perpex shelves showcase the shoes and women's clothing. The beige carpeting, the green velvet sofas and crystal tables top off the interior design. A black Marquina marble staircase leads up to the first floor where the men's clothing, leather goods, accessory and shoe collections are set out. The ebony used for the long-strip wood floor, the dark brown rugs and light cotto leather sofas give this area a strong masculine feel. Palladium-plated metal has been used in both the display shelves and counters, which have saffiano coloured leather drawers.
 
TRIBUTE BY PRADA TO THE ARTISTIC WORK OF CARLOS CRUZ-DIEZ
Prada wishes to express its admiration to the French-Venezuelan artist Carlos Cruz-Diez, one of the leaders of the kinetic art movement, an innovative form of dynamic expression with strong visual impact. Having always greatly appreciated Carlos Cruz-Diez and his contribution to this artistic genre, Prada intends to pay public tribute to his work of art which was the starting point in the development of the Prada Shenyang boutique façade at Chengdu IFC, Hongxing Road 3rd section / Dacisi Road IFC Jinjiang Chengdu, China and of the boutique façade at Chongqing WFC, Wusi Rd Cross Minzu Rd 188, Yu Zhong District Chongqing, China.
 











 
 
 
DUE NUOVE APERTURE PER PRADA IN CINA
Prada inaugura nel mese di gennaio due nuovi negozi in Cina, rispettivamente nelle città di Chengdu e Chongqing.
Prada Chengdu IFC – 14 gennaio 2014
Superficie totale: 1200 metri quadrati
Collezioni femminili e maschili di abbigliamento, accessori, pelletteria e calzature.
Facciata esterna Cruz Diez: altezza 18 metri e lunghezza 42 metri; parte inferiore con basamento in marmo nero, 6 light-box, 1 ingresso e 2 vetrine.
 
Prada Chongqing WFC – 23 gennaio 2014
Superficie totale: 1000 metri quadrati
Collezioni femminili e maschili di abbigliamento, accessori, pelletteria e calzature.
Facciata esterna Cruz Diez: altezza 16 metri e lunghezza 45 metri; parte inferiore con basamento in marmo nero, 6 light-box, 1 ingresso e 1 vetrina.
 
Con queste aperture il numero totale dei punti vendita Prada in Cina sale a 33.
 
Si conferma, quindi, l’interesse strategico del Gruppo verso il mercato della ‘Mainland China’, con particolare attenzione per le città con un alto tasso di incremento demografico, per le quali è previsto un considerevole aumento della percentuale di acquisti di beni di lusso. Progettati dall’architetto Roberto Baciocchi, entrambi i negozi occupano una superficie totale di notevoli dimensioni e sono collocati all’interno di prestigiosi mall. Entrambe le facciate esterne rendono omaggio all’artista Carlos Cruz Diez e sono caratterizzate, nella parte superiore, da un imponente volume composto da lame in alluminio retroilluminate con doppia finitura in oro e acciaio che conferiscono alla struttura un singolare effetto cinetico notturno e diurno. Descrizione architettonica di entrambi gli spazi: I due ingressi al piano terra permettono l’accesso all’area espositiva dedicata alle collezioni femminili, suddivisa in tre aree distinte.
Le prime due stanze, dedicate a borse e accessori, sono definite dal classico pavimento in marmo a scacchi bianchi e neri - elemento distintivo dell’immagine storica di Prada nel mondo - , da teche con una sottile struttura in acciaio lucido e fondali in tela verde, inserite in nicchie di marmo nero. Gli elementi colorati in saffiano sottolineano il disegno dei banchi espositivi.
Le calzature sono esposte in preziose buche con profili in acciaio lucido, intagliate in pareti rivestite in tenda di tela verde. Il terzo ambiente è caratterizzato da pareti in tenda di tela verde lungo tutto il perimetro. Gli espositori in lame di perspex trasparente esaltano l’esposizione dell’abbigliamento donna. La moquette beige, i divani in velluto verde e tavoli in cristallo completano l’arredo. Una scala in marmo nero Marquina conduce al primo piano, dedicato all’esposizione delle collezioni maschili di abbigliamento, pelletteria, accessori e calzature. Lo spazio è connotato da un forte carattere maschile, sottolineato dalla scelta del legno di ebano per il pavimento a doghe, dai tappeti color testa di moro e dai divani in pelle color cotto chiaro. Gli espositori sono in metallo palladio, come i banchi espositivi, con cassetti rivestiti in saffiano colorato.
 
OMAGGIO RESO DA PRADA AL LAVORO ARTISTICO DI CARLOS CRUZ-DIEZ
Prada desidera esprimere la propria ammirazione all’artista franco-venezuelano Carlos Cruz- Diez, uno dei leader del movimento d’arte cinetica, forma innovativa dell’espressione dinamica con forte impatto visivo. Avendo sempre profondamente apprezzato Carlos Cruz-Diez e il suo contributo a questo genere artistico, Prada desidera rendere pubblicamente omaggio alla sua opera che è stata il punto di partenza per lo sviluppo della facciata della boutique Prada di Chengdu IFC, Hongxing Road 3rd section / Dacisi Road IFC Jinjiang Chengdu, Cina e della facciata della boutique Prada di Chongqing WFC, Wusi Rd Cross Minzu Rd 188, Yu Zhong District Chongqing, Cina .
 
 

Wednesday, January 29, 2014

Minx by Eva Lutz

 
Bereits zum 6. Mal präsentierte Designerin Eva Lutz die Highlights ihrer aktuellen MINX Kollektion für die kommende Herbst-/ Wintersaison 2014/15 am Mittwoch, den 15.01. bei der Berliner Fashion Week.
Erwartungsgemäß war die Show – wie auch schon bei den vergangenen Veranstaltungen – wieder bis auf den letzten Stehplatz ausgebucht. Nicht nur Fachleute, Moderedakteure und Fashion Blogger wurden hier gesichtet. Mit einem riesigen Promiaufgebot, das seinesgleichen sucht, setzte Minx einmal mehr auch beim Publikum Standards. Und so feierten über sechzig prominente Gäste dicht an dicht gedrängt und bestens gelaunt die neusten Kreationen des exklusiven Labels: Diesmal ein spannendes Zusammenspiel von strengen und femininen Styles mit leichten Gentlemen- und Brit-Chic-Einflüssen.
 
Cool und classy – so präsentierten die Topmodels Franziska Knuppe und Luisa Hartema die neuen Power-Looks auf dem Runway. Gemeinsam mit ihren Kolleginnen Franzi Müller, Katrin Thormann und Svea Berlie zeigten sie figurbetonte Blazerformen, voluminöse, gerundete Blousons, modische Oversize-Coats und Kleider in diversen Variationen.
Als große Überraschung geleitete Bruce Darnell das Topmodel Franzi Müller zum Auftakt der Red Carpet Kollektion über den Laufsteg.
 
Die anwesende Prominenz von Sonja Kirchberger über Natalia Wörner, Allegra Curtis bis hin zu Magdalena Brzeska und Jorge Gonzalez zeigte sich von der dynamischen und innovativen Vielfalt an Schnitten, Farben und Materialien begeistert.
Das ein oder andere Teil der Minx Kollektion avancierte bei den trendbewussten Damen bereits während der Show zum absoluten Must-Have der kommenden Saison.
 Models walk the runway at the Minx by Eva Lutz show during Mercedes-Benz Fashion Week Autumn/Winter 2014/15 at Brandenburg Gate  (Photo by Peter Michael Dills/Getty Images for IMG)
  Franziska Knuppe walks the runway at the Minx by Eva Lutz show  (Photo by Frazer Harrison/Getty Images for Mercedes Benz)

Minx by Eva Lutz Show - Mercedes-Benz Fashion Week Autumn/Winter 2014/15
Minx by Eva Lutz Show - Mercedes-Benz Fashion Week Autumn/Winter 2014/15

For the sixth time, designer Eva Lutz of the fashion label MINX presented her highlights of the fall/winter collection 2014/15 at the Berlin Fashion Week on Wednesday, January 15th 2014.
 
As one would expect, the show was booked out to the last seat – like the shows before have been, too. But not only experts, fashion journalists and bloggers have been seen there. With a huge summoning of celebrities, the Minx show was above-standard. About sixty VIPs celebrated crowded together and cheerfully the new creations of the exclusive label: this time it is a fascinating interaction between severe and feminin styles with Britchic and Gentleman influences.
 
Cool and classy – that is how topmodels Franziska Knuppe and Luisa Hartema presented the new power-looks on the runway. Together with their colleagues Franzi Müller, Katrin Thormann and Svea Berlie they showed figure-accentuating blazers, voluminous blousons, modern oversize-coats an dresses in numerous varieties.
A big suprise was Bruce Darnell excorting topmodel Franzi Müller on the runway for the opening of the Red Carpet collection.
 
The VIPs – from Sonja Kirchberger, Natalia Wörner, Allegra Curtis to Magdalena Brzeska and Jorge Gonzalez – were enthusiastic about the innovative styles and materials.
The one or other piece already developped during the show to a must-have for the upcoming season.
Motsi Mabuse, designer Eva Lutz, a model, Jeanette Hain and Dieter Landuris  (Photo by Andreas Rentz/Getty Images for IMG)

 Thore Schoelermann
 
 

COLLECTIONS PRINTEMPS - ETE 2014

Lookbook Mode Printemps - Eté 2014
du Bon Marché Rive Gauche
 
DEEPA GURNANI Manchette perles colorees rehaussees de strass, 140e, Le Bon Marche Rive Gauche



DEEPA GURNANI

 

BAROL EN EXCLUSIVITE, Pendants métal dore et cristaux colores, 75e, Le Bon Marché Rive Gauche
JANE CARR, Foulard Mandala, soie, 260e, Le Bon Marche Rive Gauche
JOOMI LIM, Tour de cou perles bicolore, cristaux colores et strass, 620e, Le Bon Marche Rive Gauche
AKONG, Tour de cour, or plaque, cristal colore et passementerie, 810e, Le Bon Marche Rive Gauche

 
 

The New Landscape


Mandarina Duck | SS 2014 | The New Landscape



Landscape. This one word sums up the concept behind Mandarina Duck’s SS 2014 collection.

The word “landscape” makes us think of travel, of the future, of nature and the city, creating new contexts which mark a new starting point for this historic brand. A new era and a communication route in which real life will be infected by the collections themselves and by the graphics and materials they showcase.

The new creative director, Valentina Milloch, has firmly made her mark on the collection, transporting into the new millennium the iconic models which made this brand’s history great, rediscovering the cutting edge language which has identified Mandarina Duck since the 1980s.

The SS 2014 collection is structured into three macro worlds, each with its own distinguishing characteristics, for a super original, current and contemporary proposal.

Historic models like the MD20, Sistema and Tank, are on offer once again in the Original section of the collection, in new color variants, made ever more alluring thanks to the use of new materials and new detailing, without losing sight of their essence.

The Functional lines, with the minimalist Drop Lite trolleys and the trendy Pablo briefcases, focus on technical aspects and super functional style, without compromising on design.

The Contemporary section of the collection offers a variety of lines, characterized by a reinterpretation of current trends with particular emphasis on graphics, colors and materials. With Revival, Mandarina Duck is placing itself at the forefront in terms of eco-friendly production, creating bags made from 100% recycled materials.
 

The Revenge line is the perfect combination of technology and innovation, while the Rubik bags and their fresh, clean style, take us back to the 1980s with the use of colored plexiglass maxi charms.

This is just some of what's on offer for SS 2014, where design meets functionality and comfort, in perfect Mandarina Duck style. It’s a collection not to be missed!







Mandarina Duck | SS 2014 | The New Landscape
 

Landscape, Paesaggio. Questa parola racchiude il concetto che sta alla base della collezione SS 2014 firmata Mandarina Duck.

Paesaggio è una parola che ha a che fare con il viaggio, il futuro, la natura e la città, per creare nuovi scenari che segneranno un nuovo punto di partenza per questo storico brand. Una nuova era e un percorso comunicativo in cui il reale verrà contaminato dalle collezioni stesse e dalle garfiche e dai materiali che le compongono.

Il nuovo direttore creativo, Valentina Milloch, ha dato un’impronta decisa alla collezione, trasportando nelnuovo millennio i modelli iconici che hanno fatto grande la storia di questo brand, riconquistando quel linguaggio d’avanguardia che da sempre ha identificato Mandarina Duck sin dagli anni ‘80.


 

La collezione SS 2014 è strutturata in tre macro mondi, ciascuno con caratteristiche ben definite, peruna proposta estremamente originale, attuale e contemporanea.

I modelli storici come MD20, Sistema e Tank, vengono riproposti nella parte Original della collezione in nuove varianti colore, resi accattivanti grazie all’impiego di nuovi materiali e nuovi dettagli, senza stravolgerne l’essenza.

Le linee Functional, in cui spiccano il minimalismo dei trolley Drop Lite e gli accessori delle cartelle Fashion Pablo, si focalizzano sugli aspetti tecnicie super funzionalisenza rinunciare al design.

 

La parte Contemporary della collezione, vede protagoniste diverse linee che si caratterizzano per una reinterpretazione dei trend attuali e una ricerca particolare su grafiche, colori e materiali.

Con Revival,Mandarina Duck si dimostra all’avanguardia nel campo dell’eco-compatibilità, realizzando borse con l’impiego di materiali 100% riciclati.

La linea Revenge è un mix perfetto di elementi tecnici ed innovativi, mentre con le borse Rubik, dallostile fresco ed essenziale, si ritorna negli anni ’80 grazie all’impiego dimaxi charms colorati in plexiglass.

Queste sono solo alcune delle proposte per la SS 2014, in cui il designdei prodotti si sposa con la funzionalità ed il confort, in perfetto stile Mandarina Duck. Per una collezione tutta da scoprire!

Web:www.mandarinaduck.com


PRADA SPRING/SUMMER 2014 WOMEN'S ADVERTISING CAMPAIGN


Prada Womenswear Spring/Summer 2014 Video Campaign 
 
Prada presents the video of its Womenswear S/S14 campaign.
The spectators become the spectacleFrom the tennis, to the cinema, at the concert, the playful participants upstage the show wherever they go.
Starring: Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaike Firth, Lexi Bolling

Photography: Steven Meisel
Music: Handsfree; Nautilus; Ocra by Anna Meredith 
 
Watch the video on www.prada.com


 
Video Campagna Prada Donna Primavera/Estate 2014
Prada presenta il video della Campagna Donna Primavera/Estate 2014.
Le spettatrici diventano spettacolo...Pubblico di una partita di tennis, di un film, di un concerto, sono protagoniste in ogni occasione.
Starring: Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaike Firth, Lexi Bolling
Photography: Steven Meisel
Music: Handsfree; Nautilus; Ocra by Anna Meredith 
Guarda il video su www.prada.com

Friday, January 24, 2014

MIU MIU S/S 2014

 
 
MIU MIU S/S 2014 ADVERTISING CAMPAIGN







 
 

KARL LAGERFELD

KARL LAGERFELD INTRODUCES LIMITED-EDITION TOKIDOKI CAPS
 
 
 
 
KARL LAGERFELD is pleased to announce the new KARL LAGERFELD x tokidoki caps by New Era. The limited edition features 4 iconic baseball caps with the iconic yet playful cartoon-like illustrations known to KARL LAGERFELD x tokidoki designed in close collaboration by the Italian artist Simone Legno.  The collection has been produced by New Era the world’s premium headwear brand, to achieve the famous 59/50 caps that are inspired and handcrafted to fit ones live. Each style is limited to 150 pieces and available exclusively at KARL LAGERFELD Stores as of Friday, January 24th 
 Price : 55 euros
KARL LAGERFELD COMPANY PROFILE
Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern approach to distribution, an innovative digital strategy and a global 360-degree vision that reflects the designer’s own style and soul.
The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories. The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods. These collections are further complemented by LAGERFELD, a line of casual but refined urban menswear. In 2014, the portfolio will grow further with the addition of premium fragrances for men and women.
Creative to his core and passionately interested in the world around him, Karl Lagerfeld works with a variety of prestigious brands on high-profile projects. His collaborations have included designing a footwear capsule collection for Melissa, accessories for S.T. Dupont and VIP helicopters for Agusta.
KARL LAGERFELD is distributed at select wholesale locations worldwide, and is continuously expanding its global retail presence to secure its position as one of the world’s leading lifestyle brands. Headquartered in Paris’ Saint-Germain-des-Prés district, the KARL LAGERFELD company has been in the portfolio of Apax Partners, a British investment fund, since 2006.
 

About tokidoki®
tokidoki, which translates to “sometimes” in Japanese, is a globally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. Tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.
 Simone Legno, tokidoki’s Creative Director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures.   As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more.
 As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others.
 For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at  www.tokidoki.it.
New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com