KARL LAGERFELD INTRODUCES LIMITED-EDITION TOKIDOKI CAPS
KARL LAGERFELD is pleased to announce the new KARL
LAGERFELD x tokidoki caps by New Era. The limited edition features 4 iconic baseball caps
with the iconic yet playful cartoon-like illustrations known to KARL LAGERFELD
x tokidoki designed in close collaboration by the Italian artist Simone
Legno. The collection has been produced by New Era the
world’s premium headwear brand, to achieve the famous 59/50 caps that are
inspired and handcrafted to fit ones live. Each style is limited to 150 pieces and available
exclusively at KARL LAGERFELD Stores as of Friday, January 24th
Price : 55 euros
KARL LAGERFELD COMPANY PROFILE
Under the creative direction of Karl Lagerfeld – one of the world’s
most influential and iconic designers – his namesake fashion house represents a
modern approach to distribution, an innovative digital strategy and a global
360-degree vision that reflects the designer’s own style and soul.
The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK,
Kool and accessible-luxe apparel and accessories. The fashion house produces
ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate
selection of bags and small leather goods. These collections are further
complemented by LAGERFELD, a line of casual but refined urban menswear. In
2014, the portfolio will grow further with the addition of premium fragrances
for men and women.
Creative to his core and passionately interested in the world around
him, Karl Lagerfeld works with a variety of prestigious brands on high-profile
projects. His collaborations have included designing a footwear capsule
collection for Melissa, accessories for S.T. Dupont and VIP helicopters for
Agusta.
KARL LAGERFELD is distributed at select wholesale locations worldwide,
and is continuously expanding its global retail presence to secure its position
as one of the world’s leading lifestyle brands. Headquartered in Paris’
Saint-Germain-des-Prés district, the KARL LAGERFELD company has been in the
portfolio of Apax Partners, a British investment fund, since 2006.
About
tokidoki®
tokidoki, which translates
to “sometimes” in Japanese, is a globally recognized and iconic
lifestyle brand based on the vision of Italian artist Simone Legno and his
partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since
debuting in 2005, tokidoki has amassed a cult-like following for its
larger-than-life characters and emerged as a sought-after global lifestyle
brand. Tokidoki offers an extensive range of products which include apparel,
handbags, cosmetics, accessories, toys and more.
Simone Legno,
tokidoki’s Creative Director, was born in Rome, Italy and from a very young age
developed a deep love of Japan and a fascination with world cultures. As
a result of Legno’s unique talent and creativity, tokidoki has grown
exponentially. Legno has become a sought-after speaker and
exhibitor throughout the world at museums, universities,
conferences and more.
As an innovative
company, tokidoki is known not only for its eye-popping aesthetic and
criminally cute characters but also its megawatt partnerships with the likes of
brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka
Tiger, Sephora, Marvel and others.
For more information,
please visit the tokidoki flagship store in Los Angeles, CA or online
at www.tokidoki.it.
New Era
New Era is an international
lifestyle brand with an authentic sports heritage that dates back over 90
years. Best known for being the official on-field cap for Major League Baseball
and the National Football League, New Era is the brand of choice not only for
its headwear collection, but also for its accessories and apparel lines for
men, women and youth. The brand is worn as a symbol of self-expression by
athletes, artists and some of the most interesting people around the globe. New
Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal
style and individuality through its products. The Company is headquartered in
Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong
Kong. For more information, visit www.neweracap.com
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