Wednesday, November 11, 2015

MARNI BOUTIQUE IN SAN FRANCISCO

Marni is pleased to announce the opening of its new flagship boutique at 77 Maiden Lane, in San Francisco’s Union Square district.





The new store design concept was initially launched with the Madrid and Milan boutiques and is the result of the collaboration between Consuelo Castiglioni, Marni's creative director, and Luz Maria Jaramillo, the brand's interior designer. The new Marni retail experience in this northern Californian city spans 3500 square feet across two levels, bringing together diverse geometries in a harmonious mix of forms, materials and moods that embody the brand’s aesthetic language. The boutique retains the building’s original architectural features, such as the high ceilings, illuminated by multiform Barrisol light sources, to give it a spacious feel.








The women’s collections are displayed on the ground floor, where the variegated hues of the asymmetrical marble floor tiles complement the chromatic spectrum of white, green and grey used to delineate the clothing and accessory collections. Geometric carpets and plush ottomans in sage-green velvet create the backdrop for displays where handbags and totes stand on canvas-wrapped shelving, eyewear and bijoux find their niche in crystal and steel boxes that punctuate the walls, and shoes pair up in leather-lined alcoves.





A granite and glass staircase leads to the basement, home exclusively to  the men’s collections, where the theme of marble accents and bold chromatic elements continues, with display and counter surfaces depicted in yellow, octane, magenta and optical white, a striking contrast to the pale smoothness of the concrete floor.



 The opening of this new boutique in the United States further strengthens Marni’s presence in this strategically important market.








Wednesday, November 4, 2015

Prada in Macau

PRADA OPENS A NEW STORE COMPLETELY DEDICATED TO THE MEN’S COLLECTIONS IN MACAU 





Prada opens its fourth store in Macau, inside the prestigious ‘Studio City’ Mall. The space, designed by architect Roberto Baciocchi, covers a total area of approximately 500 square metres on a single level and houses the men’s ready-to-wear, leather goods, accessories and footwear collections. A succession of light-coloured stone pillars and light boxes inserted into black granite volumes sets the rhythm of the external façade. The internal façade is clad in black granite, while slim burnished steel profiles frame the entrances, windows and light boxes. The two entrances open on an area defined by a succession of spaces, each featuring a different atmosphere. The area dedicated to the leather goods and accessories collections is characterised by Saint Laurent marble floorboards, ebony-clad walls and polished steel display cases and counters. An elegant sitting area, defined by cotto-coloured leather sofas, leads to the space where the men’s footwear and ready-to-wear collections are showcased. The space housing the footwear collections is defined by ebony floorboards and polished steel and crystal cases and counters with drawers covered in coloured saffiano leather exalting the product display. Cotto-coloured leather sofas complete the furnishing. The last room, dedicated to the ready-to-wear collections, is characterised by walls featuring orange encaustic painting, creating an elegant atmosphere. 





photo credit: Courtesy of Prada


PRADA APRE A MACAO UN NEGOZIO INTERAMENTE DEDICATO ALLE COLLEZIONI MASCHILI 

Prada inaugura il suo quarto negozio a Macao all’interno del prestigioso Mall ‘Studio City’. Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 500 metri quadrati su un unico livello e ospita le collezioni maschili abbigliamento, pelletteria, accessori e calzature. Il ritmo della facciata esterna è scandito da colonne in pietra chiara e da un susseguirsi di lightbox inseriti in volumi in granito nero. La facciata interna è caratterizzata da un rivestimento in granito nero, mentre leggeri profili in acciaio brunito incorniciano gli ingressi, le vetrine e i light box. Due ingressi conducono a un ambiente interno articolato in una serie di spazi dalle diverse atmosfere. L’area dedicata alle collezioni di pelletteria e accessori è caratterizzata da pavimento a doghe sottili in marmo Saint Laurent, pareti in legno di ebano e banchi espositivi in acciaio lucido. Un elegante salotto, definito da poltrone in pelle color cotto chiaro, introduce allo spazio dedicato alle collezioni di calzature e abbigliamento maschili. L’ambiente che ospita le collezioni di calzature è definito da pavimento a doghe sottili in legno di ebano e teche con banchi espositivi in acciaio lucido e cristallo dai cassetti in saffiano colorato. Divani in pelle color cotto chiaro completano l’arredo. L’ultima stanza, dedicata alle collezioni di abbigliamento, è caratterizzata da pareti in encausto arancione che creano un’atmosfera elegante.