MARNI BOUTIQUE IN SAN FRANCISCO

Marni is pleased to announce the opening of its new flagship boutique at 77 Maiden Lane, in San Francisco’s Union Square district.

The new store design concept was initially launched with the Madrid and Milan boutiques and is the result of the collaboration between Consuelo Castiglioni, Marni's creative director, and Luz Maria Jaramillo, the brand's interior designer. The new Marni retail experience in this northern Californian city spans 3500 square feet across two levels, bringing together diverse geometries in a harmonious mix of forms, materials and moods that embody the brand’s aesthetic language. The boutique retains the building’s original architectural features, such as the high ceilings, illuminated by multiform Barrisol light sources, to give it a spacious feel.

The women’s collections are displayed on the ground floor, where the variegated hues of the asymmetrical marble floor tiles complement the chromatic spectrum of white, green and grey used to delineate the clothing and accessory collections. Geometric carpets and plush ottomans in sage-green velvet create the backdrop for displays where handbags and totes stand on canvas-wrapped shelving, eyewear and bijoux find their niche in crystal and steel boxes that punctuate the walls, and shoes pair up in leather-lined alcoves.

A granite and glass staircase leads to the basement, home exclusively to  the men’s collections, where the theme of marble accents and bold chromatic elements continues, with display and counter surfaces depicted in yellow, octane, magenta and optical white, a striking contrast to the pale smoothness of the concrete floor.

 The opening of this new boutique in the United States further strengthens Marni’s presence in this strategically important market.

Prada, International Furniture Fair

 

Verner Panton’s CloverLeaf for Prada

International Furniture Fair, Milan 8th-13th April 2014

 

During the 2014 Milan International Furniture Fair, Prada, as part of the  “MonteNapoleone Design Experience” project, curated by the homonymous Association, retraces its collaboration with Verner Panton.

From 8th to 13th April, a special display will be presented in Via Monte Napoleone 8, dedicated to the Clover Leaf sofas designed by Verner Panton and reproduced exclusively for the brand’s most  important stores.

The Monte Napoleone Prada store will present the iconic velvet sofas – with their characteristic sinuous shapes and modular pieces – in new and original colours: red, dark green and gold.

Exclusive lounges defined by different modules of the sofa in the new shades will be created throughout the store: red for footwear, dark green for ready-to-wear and gold for the VIP area.  

Please find here attached three renderings illustrating the sofas inside the store.

 

 

Verner Panton’s CloverLeaf for Prada

Salone Internazionale del Mobile, Milano 8-13 Aprile 2014

 

In occasione del Salone del Mobile 2014, nell’ambito del progetto “MonteNapoleone Design Experience”, curato dall’Associazione MonteNapoleone, dall'8 al 13 Aprile Prada ripercorre la collaborazione con Verner Panton e presenta nel suo negozio in Via Monte Napoleone 8 un allestimento speciale legato al design dei divani CloverLeaf, creati da Verner Panton e riprodotti in esclusiva per i negozi più importanti del marchio.

Lo store Prada di Monte Napoleone presenterà gli iconici divani in velluto - caratterizzati da forme sinuose e da pezzi modulari - in nuovi e originali colori: rosso, verde scuro e oro.

Nelle diverse aree del negozio, verranno create esclusive lounge definite da differenti moduli del sofà nelle nuove tinte: rosso per l’area dedicata alle calzature, verde scuro per l’abbigliamento e oro per l’area VIP.

 

 

 

Prada in Brazil

PRADA STRENGTHENS ITS PRESENCE IN BRAZIL

With the opening of its new store in Brasilia, inside the Iguatemi shopping center, Prada strengthens its presence on the Brazilian market. The brand plans to open three more new stores by the end of 2013 in Curitiba, Recife and Săo Paulo. Limited edition bags in different colours and models have been made for each opening.

Prada Brasilia – Iguatemi mall – 13 November 2013

Total surface area: 440 square metres.

Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.

Prada Curitiba – Patio Batel mall – 21 November 2013

Total surface area: 455 square metres.

Women’s and men’s accessories, leather goods and footwear collections.

Prada Săo Paulo – Iguatemi mall – 26 November 2013

Total surface area: 200 square metres.

Women’s and men’s accessories, leather goods and footwear collections.

Prada Recife – Shopping RioMar – 5 December 2013

Total surface area: 510 square metres.

Women’s and men’s accessories, leather goods and footwear collections.

From the opening of the first flagship store in Săo Paulo, in the Cidade Jardim shopping mall in December 2011, followed in 2012 by the second shop, in the JK Iguatemi shopping center, today the total number of Prada stores in Brazil rises to seven. Brazil and Latin America form an important region for Prada Group’s future expansion. With a population of more than two hundred million inhabitants, Brazil is one of the world’s most dynamic countries, with significant luxury-market growth prospects. In the wake of this market consolidation, the full range of Prada products is now available and the brand strengthens its relationship with local consumers through its presence in all the most important cities.

Designed by architect Roberto Baciocchi, the new stores are located in prestigious shopping centres in the country's most exclusive locations. Each store includes the elements which define Prada's identity around the world, such as black and white chequered marble floors,green canvas-lined walls and the brand's hallmark display niches for bags and accessories.

 

 

PRADA RAFFORZA LA PROPRIA PRESENZA IN BRASILE

Con l’inaugurazione del nuovo negozio a Brasilia all’interno del mall Iguatemi, Prada rafforza la propria presenza sul mercato brasiliano e prevede, entro la fine del 2013, l’apertura di altre tre nuove boutique, rispettivamente nelle cittŕ di Curitiba, Recife e San Paolo. Per ogni opening sono state realizzate delle borse in edizione limitata in differenti colori e modelli.

 

Prada Brasilia – Iguatemi mall – 13 novembre 2013

Superficie totale: 440 metri quadrati.

Collezioni femminili e maschili di abbigliamento, accessori, pelletteria e calzature.

Prada Curitiba – Patio Batel mall – 21 novembre 2013

Superficie totale: 455 metri quadrati.

Collezioni femminili e maschili di accessori, pelletteria e calzature.

Prada San Paolo – Iguatemi mall – 26 novembre 2013

Superficie totale: 200 metri quadrati.

Collezioni femminili e maschili di accessori, pelletteria e calzature.

Prada Recife – Shopping RioMar – 5 dicembre 2013

Superficie totale: 510 metri quadrati.

Collezioni femminili e maschili di accessori, pelletteria e calzature.

 

Dall’apertura del primo flagship store a San Paolo - all’interno del mall Cidade Jardim nel dicembre 2011 - seguita nel 2012 dalla seconda inaugurazione nel mall JK Iguatemi, il totale dei negozi Prada in Brasile sale oggi a sette. Il Brasile e l’America latina rappresentano un’area strategica per il futuro sviluppo del Gruppo Prada. Con una popolazione di oltre duecento milioni di abitanti, il Brasile č uno dei paesi piů dinamici a livello globale, con notevoli prospettive di crescita per il mercato del

lusso. A seguito di questo consolidamento sul mercato, l’offerta dei prodotti Prada si completa in ogni categoria merceologica e il brand rafforza la relazione con il consumatore locale, garantendo la propria presenza in tutte le principali cittŕ di riferimento. Progettati dall’architetto Roberto Baciocchi, i nuovi negozi sono collocati all’interno di prestigiosi mall nelle localitŕ piů esclusive del paese. Ogni spazio č caratterizzato dagli elementi che definiscono l’identitŕ Prada nel mondo, quali il pavimento in marmo a scacchi bianchi e neri, le pareti in tenda di tela verde e le classiche buche espositive dedicate a borse e accessori.

NAPOLI

A NEW PRADA STORE IN NAPLES

 

Prada opens a new store in Naples inside a beautiful old palazzo in Via Filangieri.

 

The store occupies a total surface area of 760 square metres on three floors, offering the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. The intervention, curated by architect Roberto Baciocchi, served to enlarge and modernize the space with due respect for the building’s original architecture. The façade features an entrance and three display windows framed in Marquina black marble and it is decorated with polished-steel and coloured-fabric fixed canopies. The ground floor houses the women’s leather goods, accessories and footwear collections. This pace is organized in a sequence of rooms decorated with the elements that define Prada’s worldwide image, such as black and white chequered marble flooring, walls lined with green canvas, and steel and glass display cabinets set on veined black marble bases. The two rooms dedicated to leather goods lead to an area of black marble-cladded walls featuring the accessories collection, then on to the women’s footwear section. This space features a new interpretation of the ‘classic Prada display niche’: a volume cut out of the green canvas-lined walls. A black marble staircase leads to the first floor. Here, walls are decorated with a sequence of steel rods cutting into the panels of green canvas and mirrors. On the first floor, narrow skylights create plays of light which reflect on the modern furnishings made of thin panels of Perspex and glass, enhancing the womenswear collection hosted in this warm, intimate ambience. This room leads to the men’s section. The accessories and travel collections are displayed in the first area decorated with a black Marquina marble floor. In the second room, dedicated to menswear, the ebony chosen for the walls and floor defines the setting’s masculine character. Polished-steel display cabinets and russet ostrich-leather sofas enhance the more intimate, secluded space reserved for men’s footwear.

PRADA INAUGURA UN NUOVO NEGOZIO A NAPOLI

Prada inaugura il suo nuovo negozio a Napoli, all’interno di uno storico palazzo in Via Filangieri.

Il negozio, articolato su tre livelli, occupa una superfice totale di 760 metri quadrati e ospita le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature. L’intervento, curato dall’architetto Roberto Baciocchi, amplia e rinnova lo spazio nel rispetto dell’architettura originale dell’edificio. La facciata č caratterizzata da un ingresso e da tre vetrine, incorniciati da fasce in marmo nero Marquina e impreziositi da pensiline in acciaio lucido e tessuto colorato. Il piano terra, dedicato alle collezioni femminili di pelletteria, accessori e calzature, č articolato in un susseguirsi di ambienti diversi e raccolti caratterizzati dagli elementi che definiscono l’identitŕ Prada nel mondo, quali il pavimento in marmo a scacchi bianchi e neri, le pareti rivestite in tenda di tela verde e le teche espositive in acciaio e cristallo con base in marmo nero venato. Dai due ambienti dedicati alla pelletteria si passa, attraverso uno spazio con pareti rivestite in marmo nero che ospita gli accessori, all’area per l’esposizione delle calzature donna; qui troviamo una nuova interpretazione della storica buca espositiva Prada: un volume, intagliato nelle pareti rivestite in tenda verde. Una scala in marmo nero conduce al primo piano: il disegno delle pareti č scandito da bacchette in acciaio che intagliano i pannelli di tela verde e specchio. Al primo piano, in un’atmosfera intima e raccolta, la collezione femminile di abbigliamento č valorizzata dai giochi di luce dei lucernari a lame del soffitto che riflettono sui moderni elementi di arredo in lame e piani di perspex e vetro. Da questo ambiente si accede all’area uomo. Le collezioni di accessori e viaggio sono esposte in una prima area caratterizzata da un pavimento in marmo nero Marquina. In una seconda stanza, dedicata all’abbigliamento, la scelta del legno di ebano per le pareti e per il pavimento, contribuisce a definire il carattere maschile dell’ambiente. Le teche espositive in acciaio lucido e i divanetti in pelle di struzzo color ruggine impreziosiscono l’area calzature, collocata in uno spazio piů intimo e riservato.

PRADA IN ORLANDO

PRADA APRE A ORLANDO

 

Prada inaugura il suo primo negozio a Orlando, USA, all’interno del prestigioso “The Mall at Millenia”.

Lo spazio, progettato dall’architetto Roberto Baciocchi, si estende su un unico livello per una superfice totale di 370 metri quadrati e ospita le collezioni femminili di abbigliamento, pelletteria, accessori e calzature e la collezione maschile di pelletteria e accessori.

La facciata interna al mall, di forte impatto visivo, č caratterizzata da una tenda luminosa in resina inserita in una geometria regolare di profili in acciaio lucido, che si apre per svelare l’ingresso, la grande vetrina e le due preziose vetrinette espositive.

Lo spazio interno č organizzato secondo un susseguirsi di stanze, ciascuna definita da una propria geometria e dalla scelta accurata dei materiali. Gli spazi che accolgono le collezioni maschili e femminili di pelletteria e accessori sono caratterizzati dagli elementi tipici dei negozi Prada nel mondo, quali il pavimento a scacchi in marmo bianco e nero, le buche espositive rivestite in tela verde pallido con ripiani in saffiano cera e profili in acciaio lucido e i banchi in cristallo e acciaio con cassetti in saffiano colorato.

L’area dedicata alle calzature donna presenta pareti in tenda di tela verde dagli angoli stondati con scenografici tagli che ospitano le buche espositive e un pavimento in moquette beige. I capi di abbigliamento femminili sono esposti in uno spazio impreziosito da lame di perspex trasparente, pareti in tenda e pavimento in moquette chiara. Completano l’arredo, i classici tavoli in cristallo e acciaio lucido, e i divani in velluto verde dalle morbide forme.

 

 

 

 

PRADA OPENS IN ORLANDO

Prada opens its first store in Orlando, USA, in the prestigious ‘The Mall at Millenia’.

Designed by architect Roberto Baciocchi, the new retail space occupies a total surface of 370 square meters on one level. The store offers the women’s collections of ready-to-wear, leather goods, accessories and footwear as well as the men’s collections of leather goods and accessories.

The visually stunning façade inside the mall is distinguished by a radiant resin “curtain” set in a regular pattern of polished steel sections. The structure accommodates the entrance, the main window and two display niches.

The interior is divided into a series of rooms, each of a different size and with a different set of materials. The rooms hosting the men’s and women’s collection of leather goods and accessories feature the typical elements defining Prada’s stores worldwide, such as black and white marble chequered floors, display niches lined with pale green canvas with saffiano leather shelves and polished steel trims and glass-and-steel display counters with coloured saffiano leather drawers.

The walls of the women’s footwear area are lined with green canvas with rounded corners and dramatic slashes in which the display niches are set. Beige carpeting covers the floor. The women’s ready-to-wear is displayed in a space decorated with clear perspex panels, fabric-lined walls and pale carpeting. The furnishings are completed by Prada’s classic glass and polished steel tables and softly curving green velvet sofas.

 

Prada in Osaka, Japan

 

PRADA OPENS ITS FIRST FREESTANDING STORE IN OSAKA, JAPAN

 

Prada opens its first freestanding store in Osaka, Japan, in the upscale Shinsaibashi district. The store, designed by architect Roberto Baciocchi, offers the men's and women's ready-to wear, leather goods, accessories and footwear collections and it occupies a total surface of about 1500 square metres on five levels, reaching up to 30 metres in height.

The imposing outer storefront, which pays tribute to artist Carlos Cruz-Diez, is a structure made of backlit panels in golden-coloured aluminium and polished steel, that creates an unusual kinetic effect, both in daylight and at night-time. At the base, a wide entrance is flanked by two windows.

Different environments characterised by unique atmospheres alternate at individual levels, emphasised by a sequence of ceiling openings that creates an unusual visual connection between different floors and leads to a transparent skylight.

On the ground floor, fixtures in polished steel and crystal, with green fabric backdrops and black marble bases, enhance the men's and women's leather goods and accessories collections. The black and white chequered marble floor, one of Prada's historic brand identity elements, becomes almost optical. Display counters with details in coloured saffiano leather and green velvet seats define the environment. A staircase in black Marquina marble, framed in bronze-coloured metal panels, wraps around the volume occupied by the elevator, which is made of crystal and burnished metal.

On the first floor, the space is defined by green fabric walls with display niches dedicated to women's leather goods and footwear; furniture is completed by green velvet seats and by crystal and polished steel tables.

On the second floor, that offers women's ready-to-wear, green fabric walls and display fixtures made of perspex panels combine with geometrically shaped tables and with the supple “Clover Leaf” green velvet sofas, designed by Verner Panton and exclusively reproduced for Prada.

The two upper levels, that display the men's collections, are characterised by thin staves flooring and ebony wood walls. Precious cases and counters in palladium-coloured metal lend great personality to the whole space, which is completed with rust-coloured ostrich leather sofas and dark brown carpets.

 

 

 

TRIBUTE BY PRADA TO THE ARTISTIC WORK OF CARLOS CRUZ-DIEZ

Prada wishes to express its admiration of French-Venezuelan artist Carlos Cruz-Diez, one of the leaders of the kinetic art movement, an innovative form of dynamic expression with strong visual impact. Having always greatly appreciated Carlos Cruz-Diez and his ontribution to this artistic genre, Prada intends paying public homage to his work of art which was the starting point in the development of the Prada Osaka Shinsaibashi boutique façade, 2-8-18 Shinsaibashisuji, Chuo-ku, Osaka 542-0085, Japan.

 

 

 

 

 

 

PRADA APRE IL SUO PRIMO FREESTANDING STORE A OSAKA

 

Prada inaugura ad Osaka il suo primo freestanding store nella lussuosa area di Shinsaibashi. Progettato dall’architetto Roberto Baciocchi, il negozio dedicato alle collezioni maschili e femminili di abbigliamento, pelletteria, accessori e calzature si sviluppa su cinque livelli, per una superficie totale di circa 1500 metri quadrati e un’altezza di 30 metri.

L’imponente facciata esterna, che rende omaggio all’artista Carlos Cruz-Diez, si compone di una struttura di lame retroilluminate in alluminio color oro e acciaio lucido, che creano un originale effetto cinetico sia diurno sia notturno. Un ampio ingresso č delineato da due vetrine.

Ambienti caratterizzati da atmosfere esclusive definiscono ciascun livello e sono enfatizzati da una sequenza di aperture a soffitto, che crea un particolare collegamento visivo fra I piani e si conclude con un lucernario trasparente.

Al piano terra, mobili in acciaio lucido e cristallo, con fondali in tela verde e basi in marmo nero, valorizzano le collezioni di pelletteria e accessori maschili e femminili. Il disegno a scacchi in marmo bianco e nero, identitŕ storica di Prada, assume un effetto quasi optical.

Banchi espositivi con dettagli in saffiano colorato e sedute in velluto verde completano l’ambiente. Una scala in marmo nero Marquina, incorniciata da pannelli di metallo bronzato, si sviluppa intorno al volume dell’ascensore, realizzato in cristallo e metallo brunito.

Al primo piano, lo spazio č definito da pareti in tela verde con buche espositive dedicate alla pelletteria e alle calzature femminili; l’arredo č completato da sedute in velluto verde e tavoli in cristallo e acciaio lucido.

Al secondo piano, dedicato all’abbigliamento donna, pareti in tela verde ed espositori in lame di perspex si affiancano a tavoli di forma geometrica e ai sinuosi divani in velluto verde “Clover Leaf”, progettati da Verner Panton e riprodotti in esclusiva per Prada.

Gli ultimi due livelli, che fanno da sfondo alle collezioni maschili, sono caratterizzati da pavimento a doghe sottili e pareti in legno di ebano. Preziose teche e banchi in metallo color palladio conferiscono carattere a tutto lo spazio, completato da divani in pelle di struzzo color ruggine e da tappeti in moquette testa di moro.

 

OMAGGIO RESO DA PRADA AL LAVORO ARTISTICO DI CARLOS CRUZ-DIEZ

 Prada desidera esprimere la propria ammirazione all’artista franco-venezuelano Carlos Cruz-Diez, uno dei leader del movimento d’arte cinetica, forma innovativa dell’espressione dinamica con forte impatto visivo. Avendo sempre profondamente apprezzato Carlos Cruz-Diez e il suo contributo a questo genere artistico, Prada desidera rendere pubblicamente omaggio alla sua opera che č stata il punto di partenza per lo sviluppo della facciata della boutique Prada di Osaka Shinsaibashi, 2-8-18 Shinsaibashisuji, Chuo-ku, Osaka 542-0085, Giappone

Ph. credit: Nacasa & Partners

MAIYET

 

MAIYET OPENS FIRST BOUTIQUE AT 16 CROSBY STREET, NEW YORK

 

 

 

Maiyet will open its flagship retail store at 16 Crosby Street in SOHO. This is the first stand-alone boutique for the brand. Maiyet is pioneering a new luxury by celebrating rare artisanal skills from unexpected places and in doing so seeks to promote prosperity and dignity in places that need it most. The store will mirror the brand’s unique creative philosophies; discovering and celebrating master artisans from across the globe and bring them into the luxury world of Maiyet.

Located between Grand and Howard Streets the 2,500 square foot space emphasizes the luxury label’s celebration of what is special and unique mixing old world traditions with new world design; a return to the artisanal roots of luxury. For their first store Maiyet partnered with the French architecture firm Ciguë. The Paris-based architecture studio, known for their deep commitment to craftsmanship, bold, modern aesthetic and their utilization of authentic materials made them a natural match for the collaboration.

"In the Maiyet spirit, the store is a special ode to modern, minimal luxury, and artisanal handiwork throughout the details." Kristy Caylor, Co-Founder,Creative Director & President. Gestures are found in the form of hand foxed mirrors, hand applied plaster in modern silhouettes, and clean architectural steel & concrete fixtures. The neutral space features accents of color - blond oak floors, blackened steel hanging fixtures, golden leather seating, brass accents and white plaster work.

The space will house all categories of Maiyet, which include Women's RTW, accessories, shoes, semi-precious & fine jewelry. You can expect block printing from Jaipur, horn and metal work from Kenya, embroideries from Ahmedabad and hand-woven silks from Varanasi. The store will also feature a selection of exclusive products across all categories – with plans to expand the offering for the holiday season.

"Our Soho store offers a venue where the story of Maiyet can be told to the world. Through the broadest expression of our collection, compelling events and outstanding customer service we will introduce new people to the brand and build on the loyal following we have already generated." Paul van Zyl, Co-Founder & CEO.

 

http://maiyet.com/

 

KARL LAGERFELD store

 

KARL LAGERFELD WILL BROADCAST THE EXCLUSIVE STORE OPENING

LIVE ON KARL.COM AND ON THE KARL LAGERFELD FACEBOOK PAGE.

The first KARL LAGERFELD store located on 194 Boulevard St Germain will open its doors

to the public on March 1st with a very private celebration in the presence of Karl Lagerfeld the

day before.

Affirming its digital connection after the brands online launch in January 2012, KARL LAGERFELD will broadcast the exclusive store opening live on karl.com and the Karl

Lagerfeld Facebook page.

On February 28th all fans and followers of the fashion house are invited to virtually join

this exclusive event on www.karl.com and on www.facebook.com/karllagerfeld from

8.30 PM – 11PM CET.

Three cameras set in the KARL LAGERFELD STORE will allow followers to experience the

event virtually. The celebration will be attended by fashion editors, celebrities and Karl

Lagerfeld himself and a Twitter wall will allow the viewers to actively take part in the event

and ask questions @KarlLagerfeld using the #KarlLagerfeldStore which will be randomly

answered live during the evening.