Prada in Macau

PRADA OPENS A NEW STORE COMPLETELY DEDICATED TO THE MEN’S COLLECTIONS IN MACAU 

Prada opens its fourth store in Macau, inside the prestigious ‘Studio City’ Mall. The space, designed by architect Roberto Baciocchi, covers a total area of approximately 500 square metres on a single level and houses the men’s ready-to-wear, leather goods, accessories and footwear collections. A succession of light-coloured stone pillars and light boxes inserted into black granite volumes sets the rhythm of the external façade. The internal façade is clad in black granite, while slim burnished steel profiles frame the entrances, windows and light boxes. The two entrances open on an area defined by a succession of spaces, each featuring a different atmosphere. The area dedicated to the leather goods and accessories collections is characterised by Saint Laurent marble floorboards, ebony-clad walls and polished steel display cases and counters. An elegant sitting area, defined by cotto-coloured leather sofas, leads to the space where the men’s footwear and ready-to-wear collections are showcased. The space housing the footwear collections is defined by ebony floorboards and polished steel and crystal cases and counters with drawers covered in coloured saffiano leather exalting the product display. Cotto-coloured leather sofas complete the furnishing. The last room, dedicated to the ready-to-wear collections, is characterised by walls featuring orange encaustic painting, creating an elegant atmosphere. 

photo credit: Courtesy of Prada

PRADA APRE A MACAO UN NEGOZIO INTERAMENTE DEDICATO ALLE COLLEZIONI MASCHILI 

Prada inaugura il suo quarto negozio a Macao all’interno del prestigioso Mall ‘Studio City’. Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 500 metri quadrati su un unico livello e ospita le collezioni maschili abbigliamento, pelletteria, accessori e calzature. Il ritmo della facciata esterna è scandito da colonne in pietra chiara e da un susseguirsi di lightbox inseriti in volumi in granito nero. La facciata interna è caratterizzata da un rivestimento in granito nero, mentre leggeri profili in acciaio brunito incorniciano gli ingressi, le vetrine e i light box. Due ingressi conducono a un ambiente interno articolato in una serie di spazi dalle diverse atmosfere. L’area dedicata alle collezioni di pelletteria e accessori è caratterizzata da pavimento a doghe sottili in marmo Saint Laurent, pareti in legno di ebano e banchi espositivi in acciaio lucido. Un elegante salotto, definito da poltrone in pelle color cotto chiaro, introduce allo spazio dedicato alle collezioni di calzature e abbigliamento maschili. L’ambiente che ospita le collezioni di calzature è definito da pavimento a doghe sottili in legno di ebano e teche con banchi espositivi in acciaio lucido e cristallo dai cassetti in saffiano colorato. Divani in pelle color cotto chiaro completano l’arredo. L’ultima stanza, dedicata alle collezioni di abbigliamento, è caratterizzata da pareti in encausto arancione che creano un’atmosfera elegante.

Prada

Prada opens its second store in Sanya, China, inside the prestigious ‘Sanya Haitang Bay CDF International Shopping Mall’, in the Haitang Bay district.

The space, designed by architect Roberto Baciocchi, covers a total area of approximately 420 square metres on a single level and houses the women’s and men’s ready to wear, leather goods, accessories and footwear collections.

The façade inside the mall is clad in black Marquinia marble and embellished with slim polished steel profiles, highlighting the large entrances, windows, light boxesand display windows.

The first entrance, defined by thesignature black-and-white marble chequered flooring,leads to a spacewhere the women’s leather goods and accessories collections are displayed. The areais characterised bygreen fabric-clad walls with cut-in alcoves recalling Prada’s iconic display niches, an element defining all the store spaces dedicated to the women’s collections. Polished steel display counters with drawers covered in coloured saffiano leather complete the furnishing.

The women’s footwear collection is presentedin niches with polished steel profiles outlining the walls’ curved surface; green velvet sofas define the space.

The women’s ready-to-wear collection is displayed in an areawith transparent Perspex units enhancing the elegant atmosphere.

The entrance to the area dedicatedto men opens up on a space characterised by Saint Laurent marble floorboardsand ebony-clad walls with precious polished steel nicheshosting the men’s leather goods and accessories collections.

The area dedicated toready-to-wear andfootwear is characterised by ebony floorboards and walls, darkbrown carpeting and cotto-coloured leather sofas. Polished steel display cases and counters with drawers covered in coloured saffiano leatherenrich the space.

 

 

Prada inaugura in Cina il suo secondo negozio a Sanya, nel distretto di Haitang Bay, all’interno del prestigioso ‘Sanya Haitang Bay CDF International Shopping Mall’.

Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 420 metri quadrati su un unico livello e ospita le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature.

La facciata interna al mall è impreziosita da un rivestimento in marmo nero Marquinia e da leggeri profili in acciaio lucido che sottolineano gli ampi ingressi, le vetrine, il light-box e le vetrinette espositive.

Un primo ingresso, definito dal classico pavimento in marmo a scacchi bianchi e neri, introduce in un ambiente che ospita le collezioni femminili di pelletteria e accessori. Lo spazio è caratterizzato da pareti rivestite in tenda di tela verde con nicchie che richiamano le storiche buche Prada, elemento che contraddistingue tutti gli ambienti del negozio dedicati alle collezioni femminili. Completano l’arredo, banchi espositivi in acciaio lucido con cassetti in saffiano colorato.

Le calzature donna sono esposte in nicchie con profili in acciaio lucido che disegnano il movimento delle pareti; divani in velluto verde definiscono lo spazio.

La collezione di abbigliamento femminile è presentata in un ambiente con espositori in lame di perspex trasparente, che ne esaltano l’atmosfera.

L’ingresso all’area uomo introduce a uno spazio caratterizzato da pavimento con doghe a spina di pesce in marmo Saint Laurent e pareti in legno di ebano con preziose teche in acciaio lucido che ospitano le collezioni maschili di pelletteria e accessori.

L’area dedicata all’abbigliamento e alle calzature è caratterizzata da pavimenti e pareti in legno di ebano, moquette testa di moro e sedute in pelle color cotto chiaro. Arricchiscono lo spazio, teche in acciaio lucido e banchi espositivi con cassetti in saffiano colorato.

 

Bally Boulevard des Capucines Re-Opens

 

Bally is pleased to announce the re-opening of its newly refurbished Paris boutique on the Boulevard des Capucines. Located on the edge of the prestigious “Triangle d'Or”, it’s an historic spot for Bally given that the Swiss brand has occupied the same space since the 1920s.

Together with the Bally makeover, unveiled on December 14, the Boulevard des Capucines itself is undergoing a transformation with the recent arrival of a number of luxury jewellery and watch brands on the Boulevard.

The re-configured space spans two floors, totals 244 sqm and houses the watch brandsmen’s and women’s collection of shoes, bags, accessories, leather goods and ready-to-wear. Soothing, intimate and comfortable in ambience, the store features include multimedia screens, soft lighting, Italian marble floors and pure wool carpets. Some of the walls and shelving are lined with alcantara, while comfortable leather seating comes rectangular and brown for men or white and circular for women. Considered design features such as these subtly help delineate between collections for men and women. On the ground floor, men’s leather goods and small accessories sit on one side of the store. In contrast, the wall opposite featuring women’s handbags has a different, distinctive textured plaster finish. It’s a configuration that is echoed on the second floor that houses women’s and men’s ready to-wear and shoes.

Another pivotal feature of the second floor is a freestanding salon located between the men and women’s collections that is specially dedicated to Scribe, Bally’s heritage men’s made-to-order collection. Here, customers are encouraged to sit and take their time choosing style, sole, colour and material on precision made personalised shoes that take approximately eight weeks to produce. The location of the salon here is of particular significance given that the Hotel Scribe on Rue Scribe, from where the collection takes its name, can be seen directly opposite.

Bally Store: 35 Boulevard des Capucines, 75002 Paris, France

 

Karine Ferri portait des bijoux Arthus-Bertrand, une robe, une paire de chaussures et un sac Bally lors de la soirée d'ouverture de la boutique Bally le jeudi 27 mars 2014 au 35, boulevard des Capucines, Paris 2ème.

About Bally:

Innovation. Functionality. Elegance. Since 1851, those three principles have symbolised the enduring

pioneer spirit of founder Carl Franz Bally – an ethos that continues to imbue this uniquely Swiss brand with its visionary commitment to cutting-edge techniques and world-class craftsmanship. Over 160 years after Bally was founded, leather remains its medium and inspiration; a fine natural material that serves both functionality and creativity. In 1976, Bally extended its shoe collections to include

handbags, leather accessories and outstanding ready-to-wear pieces, with every product testament to

Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Today, as part of the LABELUX Group, a leading player in the international luxury market, Bally is one of the world’s most enduringand unique luxury shoe and leather brands.

www.bally.com

 

PRADA IN SAINT PETERSBURG

PRADA OPENS IN SAINT PETERSBURG

Milano, Italy, February 4, 2014 – Prada opens its first store in Saint Petersburg, in a historical building on Bolshaya Konyushennaya Street, in the heart of the city's shopping district. Designed by Italian architect Roberto Baciocchi, the almost 400 square-metre store showcases the men's leather and accessory collections and the women's ready-to-wear, shoes, leather goods and accessory collections. The entrance is in the middle of the storefront with a display window on either side, framed by polished, studded steel profiles.The interior is split into two spacious areas. The first presents the signature hallmarks of Prada's global identity: black and white-chequered marble floor and green fabric-clad walls into which sleek display niches have been set. The following area, offering the women's ready-to-wear collection, has an intimate feel which is enhanced by the light flowing through the louvered windows on the ceiling and reflecting on the perspex and glass fitments. Green velvet sofas and polished-steel and perspex tables add a final touch to the interior design, set off by the black and white-chequered carpeting.

 

 

PRADA APRE A SAN PIETROBURGO

Milano, 4 febbraio 2014 – Prada inaugura il suo primo negozio a San Pietroburgo in uno storico edificio di Bolshaya Konyushennaya Street, nel cuore dello shopping cittadino. Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 400 metri quadrati e offre le collezioni maschili di pelletteria e accessori e le collezioni femminili di abbigliamento, calzature, pelletteria e accessori. La facciata č composta da un ingresso centrale e da due vetrine laterali, incorniciate da profili in acciaio lucido borchiato. Lo spazio interno č suddiviso in due grandi ambienti. Nel primo, ritroviamo gli elementi distintivi dell’identita’ Prada nel mondo: il pavimento in marmo a scacchi bianchi e neri e le pareti rivestite in tenda di tela verde, nelle quali sono intagliate preziose buche espositive. L’ambiente successivo, caratterizzato da un'atmosfera intima e riservata, č dedicato alla collezione di abbigliamento donna, valorizzata dai giochi di luce dei lucernari a lame del soffitto che riflettono sugli arredi realizzati in perspex e vetro. Divani in velluto verde e tavoli in acciaio lucido e perspex completano l’arredo della stanza, definita da un pavimento in moquette a scacchi bianchi e neri.

Prada in Stuttgart

PRADA OPENS ITS FIRST SHOP IN STUTTGART, GERMANY

Prada opens its first store in Stuttgart, Germany, in the prestigious Breuninger department store. Designed by architect Roberto Baciocchi, the space occupies a total surface of 120 square metres and offers women’s and men’s leather goods and accessories collections. The internal façade, lined in black Marquina marble, features a wide entrance and display windows framed by steel trims. The interior is characterised by the typical elements defining Prada’s stores worldwide: black and white marble chequered floors, mirrored or green canvas walls. The furnishings with a thin polished steel structure and black marble drawers complete the setting. A more intimate space, with black Marquina marble cladded walls, is dedicated to the men’s and women’s small leather goods, eyewear and accessories collections. The atmosphere is defined by the green and cherry-coloured saffiano leather details of the glass display counters, and by the green velvet of the seats.

 

 

PRADA INAUGURA IL PRIMO NEGOZIO A STOCCARDA, GERMANIA

Prada inaugura il suo primo negozio a Stoccarda, Germania, all’interno del prestigioso department store Breuninger. Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di 120 metri quadrati e ospita le collezioni femminili e maschili di pelletteria e accessori. La facciata interna, rivestita in marmo nero Marquina, presenta un ampio ingresso e vetrine espositive incorniciate da profili in acciaio. L’interno č caratterizzato dai materiali che definiscono l’identitŕ distintiva del marchio Prada nel mondo: pavimento a scacchi in marmo bianco e nero, pareti specchiate o in tela verde. Completano l’ambiente, mobili con una sottile struttura in acciaio lucido e cassetti inmarmo nero. Un’area piů intima con pareti in marmo nero Marquina č dedicata alle collezioni femminilie maschili di piccola pelletteria, occhiali e accessori. L’ambiente č definito dai dettagli in saffiano verde e amarena dei banchi espositivi incristallo e dal velluto verde delle sedute.

Miu Miu

MIU MIU DOUBLES ITS STORES IN ISTANBUL

Miu Miu’s expansion in Turkey continues with a new shop in the prestigious Zorlu Center in Istanbul, where the brand is already present with a store.

Located on a single level, the new store sells the ready-to-wear, leather goods, footwear and accessories collections.

The store entrance and window as well as the light boxes are set into a graceful, elegant glass and metal-curtain façade with satin-steel trims.

The interiors are designed with modern display niches in clear cellular and reflective steel, in a setting decorated with damask-lined walls and full-length mirrors.

Architect Roberto Baciocchi’s designs create a sophisticated juxtaposition of iconic elements and contemporary details, thus establishing a new, unexpected harmonious balance.

The flooring – an exquisite black marble slab mosaic – gives a deeper sense of importance to the setting, whereas the mohair velvet and polished steel seating suites give an intimate touch to the entire area.

Miu Miu Istanbul Zorlu Center, Zincirlikuyu Caddesi, 34340 Istanbul, Turkey

MIU MIU RADDOPPIA LA SUA PRESENZA A ISTANBUL

Miu Miu continua ad espandersi in Turchia, inagurando un nuovo punto vendita nel prestigioso Zorlu Center di Istanbul, città in cui il marchio è già presente con un negozio.

Sviluppato su un singolo livello, il negozio presenta le collezioni di abbigliamento, pelletteria, calzature ed accessori.

L’ingresso, la vetrina ed i light box sono racchiusi nell’elegante e seducente facciata, realizzata in cristallo e tenda di lamiera con profili in acciao satinato.

L’interno è progettato con moderne nicchie espositive in alveolare trasparente e acciaio specchiante, inserite in un ambiente decorato da pareti in tela damascata e specchi a tutta altezza.

Il progetto dell’architetto Roberto Baciocchi propone un sofisticato contrasto fra elementi iconici e dettagli contemporanei, stabilendo un nuovo ed inaspettato equilibrio.

Il pavimento, realizzato in preziosa palladiana di marmo nero, conferisce ulteriore importanza all’ambiente, completato e reso più intimo da salottini in velluto mohair e acciaio lucido.

Miu Miu Istanbul Zorlu Center, Zincirlikuyu Caddesi, 34340 Istanbul, Turkey

BARCELONA

PRADA OPENS IN BARCELONA

Prada opens a new store in Barcelona in Paseo de Gracia, a few steps from Gaudí’s La Pedrera. The boutique offers women’s and men’s collections of ready-to-wear, leather goods, accessories and footwear. Designed by architect Roberto Baciocchi, it is one of Prada’s biggest European stores, occupying a total area of 1600 square metres on a single level. The façade blends harmoniously into that of the beautiful old building hosting the store. The entrances and store windows exhibit the brand’s classic materials, such as black metal and burnished brass, which complement the building’s cast iron columns. The entrances lead to two very different settings. The women’s area features a perspective sequence of black marble and mirror portals flanked by elegant polished steel cabinets with black marble drawers, used for displaying leather goods and accessories. The veined black and white marble floor, the green canvas walls and the brightly coloured counter displays create a setting that is both sophisticated and exclusive, carefully studied for each individual product. The sequence of portals leads to a raised room; this, too, is devoted to leather goods. Here, the black and white marble floor is replaced by soft beige carpeting, the steel cabinets are succeeded by Prada’s traditional display niches set into green canvas-lined walls. This is followed by two large rooms, the first hosting a special selection of Made to Order accessories, the second given over to footwear. The soft effect of the walls and the refinement of the polished-steel and glass tables are enhanced by the deep green velvet of ‘Clover Leaf’ sofas designed by Verner Panton and reproduced exclusively for Prada. The last room, featuring womenswear, is lined with green canvas and furnished with Perspex display cases, clear skylights, Perspex and steel tables in original, geometric shapes and green velvet seating, creating an intimate, captivating ambiance. A major detail of this room is the large window, framed in beautiful, black marble, that opens onto the outdoor garden. The masculine character of the men’s area is defined by the flooring of thin Saint Laurent marble slabs and walls finished in bright orange encaustic work. The leather goods and accessories collections are in the first room. A Saint Laurent marble staircase leads to the footwear and ready-to-wear department, where orange ostrich-leather walls and sofas and ebony floorboards create a bold setting with a strong character. Palladium and glass cabinets and counters with colourful displays complete the furnishings. The Made to Measure project is presented in a dedicated area with green saffiano leather-lined walls. The inner courtyard, reached via a travertine staircase, is particularly stunning. The green marble walls and the cast iron columns – a legacy of this elegant old building – reveal an intimate space reserved for the most discerning clientele; it can also be accessed from the women’s area.

 

 

 

 

PRADA INAUGURA A BARCELLONA

 Prada inaugura un nuovo negozio a Barcellona, sul Paseo de Gracia a pochi passi da La Pedrera di Gaudì. La boutique offre le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature. Lo spazio, uno dei più grandi negozi Prada in Europa, è progettato dall’architetto Roberto Baciocchi e si estende su un unico livello per una superficie totale di 1600 metri quadrati. La facciata si inserisce in modo armonioso nella cornice del palazzo storico; gli ingressi e le vetrine, caratterizzati dai materiali classici del marchio, quali il metallo nero e l’ottone brunito, si combinano alle colonne in ghisa dell’edificio. I due ingressi introducono in ambienti molto diversi tra loro. L’area donna presenta una prospettica sequenza di portali in marmo nero e specchio, ai lati dei quali si sviluppano preziose teche in acciaio lucido con cassetti in marmo nero, dedicate all’esposizione di pelletteria e accessori. Il pavimento in marmo bianco e nero venato, le pareti in tela verde, i colori accesi del display dei banchi creano un ambiente prezioso ed esclusivo, studiato per ogni specifico prodotto. La sequenza di portali conduce a una stanza sopraelevata, dedicata anch’essa alla pelletteria. Da qui il marmo bianco e nero del pavimento si trasforma in morbida moquette beige, le teche in acciaio lasciano il posto alle tradizionali buche Prada, interpretate su pareti in tenda di tela verde. Seguono due grandi ambienti: il primo dedicato a una speciale selezione di accessori Made to Order; il secondo alle calzature. La leggerezza delle pareti e la preziosità dei tavoli in acciaio lucido e cristallo è esaltata dal velluto verde intenso dei divani “Clover Leaf”, progettati da Verner Panton e riprodotti in esclusiva per Prada. L’ultima stanza, dedicata all’abbigliamento donna, è completamente rivestita in tenda di tela verde e presenta espositori in lame di perspex, lucernari trasparenti, tavoli in perspex e acciaio dalle originali geometrie e sedute in velluto verde, che rendono l’ambiente intimo e seducente. Di particolare rilievo la grande vetrata - incorniciata da prezioso marmo nero - che si apre sul giardino esterno. Il carattere maschile dell’area uomo è definito dal pavimento a doghe sottili in marmo Saint Laurent e dalle pareti in encausto arancione acceso. La prima stanza è dedicata alle collezioni di pelletteria e accessori. Una scala in marmo Saint Laurent conduce all’area calzature e abbigliamento, dove le pareti e i divani in struzzo color arancio e il pavimento in legno di ebano a doghe rendono l’ambiente grintoso e di carattere. Teche e banchi in metallo palladio e cristallo con display colorati completano l’arredo. Il progetto Made to Measure è proposto in un ambiente dedicato rivestito in tenda di saffiano verde. Di particolare rilievo, la corte interna cui si accede tramite una scalinata in travertino. Le pareti in marmo verde e le colonne in ghisa, eredità dello storico palazzo, lasciano intravedere uno spazio intimo, dedicato alla clientela più esigente, accessibile anche dall’area donna.

PRADA IN ORLANDO

PRADA APRE A ORLANDO

 

Prada inaugura il suo primo negozio a Orlando, USA, all’interno del prestigioso “The Mall at Millenia”.

Lo spazio, progettato dall’architetto Roberto Baciocchi, si estende su un unico livello per una superfice totale di 370 metri quadrati e ospita le collezioni femminili di abbigliamento, pelletteria, accessori e calzature e la collezione maschile di pelletteria e accessori.

La facciata interna al mall, di forte impatto visivo, č caratterizzata da una tenda luminosa in resina inserita in una geometria regolare di profili in acciaio lucido, che si apre per svelare l’ingresso, la grande vetrina e le due preziose vetrinette espositive.

Lo spazio interno č organizzato secondo un susseguirsi di stanze, ciascuna definita da una propria geometria e dalla scelta accurata dei materiali. Gli spazi che accolgono le collezioni maschili e femminili di pelletteria e accessori sono caratterizzati dagli elementi tipici dei negozi Prada nel mondo, quali il pavimento a scacchi in marmo bianco e nero, le buche espositive rivestite in tela verde pallido con ripiani in saffiano cera e profili in acciaio lucido e i banchi in cristallo e acciaio con cassetti in saffiano colorato.

L’area dedicata alle calzature donna presenta pareti in tenda di tela verde dagli angoli stondati con scenografici tagli che ospitano le buche espositive e un pavimento in moquette beige. I capi di abbigliamento femminili sono esposti in uno spazio impreziosito da lame di perspex trasparente, pareti in tenda e pavimento in moquette chiara. Completano l’arredo, i classici tavoli in cristallo e acciaio lucido, e i divani in velluto verde dalle morbide forme.

 

 

 

 

PRADA OPENS IN ORLANDO

Prada opens its first store in Orlando, USA, in the prestigious ‘The Mall at Millenia’.

Designed by architect Roberto Baciocchi, the new retail space occupies a total surface of 370 square meters on one level. The store offers the women’s collections of ready-to-wear, leather goods, accessories and footwear as well as the men’s collections of leather goods and accessories.

The visually stunning façade inside the mall is distinguished by a radiant resin “curtain” set in a regular pattern of polished steel sections. The structure accommodates the entrance, the main window and two display niches.

The interior is divided into a series of rooms, each of a different size and with a different set of materials. The rooms hosting the men’s and women’s collection of leather goods and accessories feature the typical elements defining Prada’s stores worldwide, such as black and white marble chequered floors, display niches lined with pale green canvas with saffiano leather shelves and polished steel trims and glass-and-steel display counters with coloured saffiano leather drawers.

The walls of the women’s footwear area are lined with green canvas with rounded corners and dramatic slashes in which the display niches are set. Beige carpeting covers the floor. The women’s ready-to-wear is displayed in a space decorated with clear perspex panels, fabric-lined walls and pale carpeting. The furnishings are completed by Prada’s classic glass and polished steel tables and softly curving green velvet sofas.

 

Proenza Schouler

 

 

Proenza Schouler Announces

The Opening Of Their Flagship Store At

121 Greene Street in New York

 

 

Proenza Schouler announced today the opening of their second store at 121 Greene Street in New York.

Designed by Adjaye Associates, the flagship location features a 2500 square foot retail area and brings forth elements from the Madison Avenue location.

Housed within a historic cast iron fronted building, an antechamber with sliding glass doors forms a ‘façade within a façade’ that acts as a display area as visitors enter the space. Once inside, the space is dominated by a number of planes and geometries culminating in a dramatic concrete staircase leading to a lower level illuminated by natural light flooding in from the original glass canopy to the rear of the building.

The ground floor, which hosts mainly ready to wear, and the lower level, featuring handbags, shoes and small leather goods, are punctuated by a series of concrete display cubes that run throughout the space. At street level, the main double height is rectangular on plan and culminates in a blackened steel screen that reaches the full height of the entire double volume space. Harkening back to the original bronze screen in the first Proenza Schouler store, it offers a visual connection and view through to the lower level with triangle cut outs revealing and leading to the downstairs area.

The material palette is a combination of exposed aggregate poured concrete for the staircase and the original refurbished timber floors. The dramatic floor to ceiling 30-foot walls comprise a tessellated tiling system of repeating forms, oscillating geometries and shapes that shrink and grow, in three honed marbles: Kenya Black, Bardiglio and Lilac. It offers stone as a series of samples and textured geometry that becomes a compositional language defining the space. Blackened steel shelving and hanging display systems are integrated into the tiling system. Full height fabric curtains along the facing walls complement the stone and soften the space.

An outdoor-indoor living and breathing sensibility is accentuated by the contrast of exposed aggregate poured concrete benches and a grey wall lined with an installation of green plants. The store features custom developed furniture designed in collaboration with Proenza Schouler and Doug McCollough. Throughout the space, it is a mix of familiar materials used in uniquely defined ways.

Image Credit © Kenny Komer, Courtesy of Proenza Schouler

For Men Only

 

 

A NEW IMAGE FOR PRADA IN NEW IMAGE

Prada renews its men's store in Via Monte Napoleone 6, Milano with a project designed by architect Roberto Baciocchi. The inside space, arranged on three floors, occupies a total surface of 860 square metres. Outside, the storefront, that respects the building’s original architecture, features a new, wide central entrance creating an immediate visual connection between the store’s inside and the city.

The ground floor and first floor offer the leather goods, accessories, footwear and ready-to-wear collections. The Prada Made to Order service provides for the possibility to customise garments, accessories and footwear by choosing among different materials, finishes and colours.

On the second floor, the Made to Measure service is available: a project designed to meet the expectations of the most demanding male customers, whereby a wide range of "bespoke" variations of suits, coats, jackets, shirts and trousers are created.

A new combination between the masculine, contemporary character of the location and an apparent dissonance in the choice of materials and finishes characterises the ground floor. The black and white chequered marble floor, one of Prada’s historic brand identity elements, contrasts against the walls clad in natural aluminium corrugated panels, an experimental material looking like a 1950s industrial finish.

Also, the traditional beamed ceiling architectural theme is interpreted by matching the classic Prada pale green with aluminium details. The upper floor, about 220 square metres large, is an open space, characterised by ebony wood floors and aluminium panels covering the walls completely.

This environment is rhythmically arranged with a wall made of an evenly spaced sequence of windows and a long black marble colonnade, interrupted by the marble stairs and by the crystal elevator casing connecting all the floors. Light metal and crystal frames are used to display products, whilst bright red, green and blue saffiano leather is used in the design of display counters.

Furniture is completed by seats and sofas made of precious ostrich leather in the same colours. The top floor, bright with daylight, is clad in thin staves of wood. The masculine, atelier-like flair of this space is interpreted in a more intimate key here; the product display also highlights the welcoming character of this environment, which is dedicated to special collections and the Made to Measure service.

 

UNA NUOVA IMMAGINE PER PRADA IN VIA MONTE NAPOLEONE

Prada rinnova il suo negozio dedicato alle collezioni maschili e sito in Via Monte Napoleone 6, Milano, con un intervento curato dall’architetto Roberto Baciocchi. Lo spazio interno, suddiviso su tre piani, occupa una superficie totale di 860 metri quadrati.

Il fronte esterno, rispettando l’architettura originale del palazzo, presenta un nuovo ampio ingresso centrale che mette in immediata relazione visiva lo spazio del negozio con la città. Il piano terra e il primo piano sono dedicati alle collezioni di pelletteria, accessori, calzature e abbigliamento. Il servizio Prada Made to Order offre la possibilità di personalizzare capi d’abbigliamento, accessori e calzature, scegliendo tra diversi materiali, finissaggi e colori.

Il secondo piano è dedicato al servizio Made to Measure: progetto volto a soddisfare le richieste della clientela maschile più sofisticata ed esigente, permettendo di realizzare in un‘ampia gamma di varianti abiti, cappotti, giacche, camicie e pantaloni “su misura”.

Il piano terra propone un nuovo accostamento tra il carattere maschile e contemporaneo degli spazi e un’apparente dissonanza nella scelta di materiali e finiture. Il pavimento a scacchi in marmo bianco e nero, identità storica del marchio Prada, contrasta con le pareti rivestite da pannelli in lamiera ondulata in alluminio naturale, un materiale sperimentale, di carattere industriale anni ‘50.

Inoltre, il tradizionale tema architettonico del soffitto a travi viene interpretato accostando il classico verde pallido Prada a dettagli in alluminio. Lo spazio al piano superiore, di circa 220 metri quadrati, è un ambiente aperto, caratterizzato da un pavimento in legno di ebano e da pannelli in alluminio che rivestono interamente le pareti.

 

Il ritmo dell’ambiente è scandito dalla parete composta da una sequenza regolare di finestre un lungo colonnato in marmo nero, interrotta dalle scale in marmo e dal volume in cristallo dell’ascensore che collega tutti i livelli. Leggeri telai in metallo e cristallo espongono il prodotto, mentre i toni accesi del saffiano rosso, verde e blu compongono il disegno dei banchi espositivi.

Completano l’arredo, le sedute e i divani in preziosa pelle di struzzo negli stessi colori. L’ultimo piano, illuminato dalla luce naturale, presenta un rivestimento in legno a doghe sottili. Il carattere maschile e sartoriale dello spazio è qui interpretato in chiave più intima; anche l’esposizione del prodotto sottolinea i toni accoglienti dell’ambiente, dedicato alle collezioni speciali e al servizio Made to Measure.