KARL LAGERFELD WILL BROADCAST THE EXCLUSIVE STORE
OPENING
LIVE ON KARL.COM AND ON THE KARL LAGERFELD FACEBOOK
PAGE.
The first KARL LAGERFELD store located on 194 Boulevard St Germain will
open its doors
to the public on March 1st with a very private celebration in the presence of Karl Lagerfeld the
day before.
Affirming its digital connection after the brands online launch in
January 2012, KARL LAGERFELD will broadcast the exclusive store opening live on
karl.com and the Karl
Lagerfeld Facebook page.
On February 28th all fans and followers of the fashion house are invited to virtually
join
this exclusive event on www.karl.com and on www.facebook.com/karllagerfeld from
8.30 PM – 11PM CET.
Three cameras set in the KARL LAGERFELD STORE will allow followers to
experience the
event virtually. The celebration will be attended by fashion editors,
celebrities and Karl
Lagerfeld himself and a Twitter wall will allow the viewers to actively
take part in the event
and ask questions @KarlLagerfeld using the #KarlLagerfeldStore which
will be randomly
answered
live during the evening.
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