The glasses from the Berlin

 

 

Brand New: www.mykita.com

Now with online shop

Profitant de la refonte du site www.mykita.com, MYKITA inaugure sa première boutique en ligne. Dès maintenant, les lunettes berlinoises ne sont donc plus seulement disponibles dans les huit magasins de la marque et chez une sélection de distributeurs dans le monde, mais aussi à toute heure online. En plus des solaires de toutes les gammes MYKITA, les collaborations avec les créateurs de mode Bernhard Willhelm et Damir Doma sont aussi livrées devant votre porte. Pour commencer, les montures ne sont expédiées qu’en Allemagne, mais une extension à l’international est prévue dès l’automne 2013.

Le nouveau site internet permet aussi de découvrir les coulisses de la MYKITA HAUS: une visite virtuelle dans cette usine moderne et quatre court-métrages illustrent le processus de développement de ces lunettes artisanales.

Le film MYKITA a été tourné à Berlin pendant plusieurs jours pour cap- turer l’atmosphère de l’usine – outre la vie quotidienne au sein de la MYKITA HAUS, les membres de l’équipe et toute la chaine de production sont présentés. Ce film analogique a été shooté en 16 mm, le format utilisé pour réaliser les premières oeuvres cinématographiques.

Deux autres vidéos se concentrent plus sur les méthodes de fabrication des lunettes. Le modèle COCO, une monture en acier inoxydable, et WYNONA, une référence en acétate, sont suivis par la caméra, du croquis à l’exposition en magasin. Chilly Gonzales, un pianiste de jazz canadien résidant à Berlin depuis longtemps, a composé la bandeoriginale de ces images.

MYKITA MYLON et la production des lunettes de sports high-tech et avantgardistes prennent vie dans un film dédié: des séquences macro et super rapides sont utilisées pour retranscrire l’unicité de cette matière ultra légère et son procédé de fabrication complexe.

Le nouveau site internet MYKITA a été conçu pour les différentes surfaces de travail et résolutions d’écran, des smartphones aux ordinateurs.

La plateforme dispose de la géolocalisation pour trouver les points de vente MYKITA ou ses distributeurs dans votre région.

Découvrez le nouveau site internet et sa boutique en ligne à cette adresse: www.mykita.com

 

 

 

Coinciding with the www.mykita.com relaunch, MYKITA introduces their first online shop. From now on the glasses from the Berlin manufactory are not only available at eight own shops and selected retailers worldwide, but around the clock, online. In addition to the sunglasses from all the MYKITA design series, the collaborations with fashion designers Bernhard Willhelm and Damir Doma are also available for front-door delivery. To start with glasses will only be shipped within Germany; an expansion of the online shop to include international markets is planned for autumn 2013.

The new website also provides a look behind the scenes at MYKITA HAUS: a photographic tour through the modern manufactory and four short films illustrate the development process of the handcrafted glasses.

The MYKITA film was filmed in Berlin over several days and captures the atmosphere at the manufactory – in addition to daily life and work at MYKITA HAUS, the company staff and the entire value chain are portrayed. The analogue film was shot using 16mm, a format used to make the first cinema movies. Another two films focus more intently on the production process of the spectacles. The model COCO, a frame made out of stainless steel, and WYNONA, an acetate model, are followed by a camera on their path from rough draft to the final presentation in the shop. Chilly Gonzales, a Canadian jazz pianist and long-time resident of Berlin, provides the soundtrack to all the films.

MYKITA MYLON and the production of avant-garde high-tech sport glasses is brought to life in its own digital film: extreme macro and highspeed sequences were used to represent the uniqueness of the ultra-light material and the complex manufacturing process.

The new MYKITA website was designed in responsive design and adjusts to suit the screen resolution of the respective network device – from smartphone to desktop. The website’s integrated shop finder makes it even easier to locate MYKITA Shops and selected MYKITA stockists in the area.

The new website and online shop is available right here: www.mykita.com

 

 

 

DKNY

 

Runway Sun, Feb 10 2013

 

"Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international company that bears her name. "For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions."

In fact, Karan credits her feminine instincts for the success of the company she founded in 1984 with her late husband Stephan Weiss, which went on to become a publicly-traded enterprise in 1996, and then five years later, was acquired by its present owner, the French luxury conglomerate, LVMH , Moet Hennessy Louis Vuitton. Says Karan, "That I’m a woman makes me want to nurture others, fulfill needs and solve problems. At the same time, the artist within me strives for beauty, both sensually and visually. So design is a constant challenge to balance comfort with luxe, the practical with the desirable."

 

 Backstage

 

How Karan meets that challenge can run from the simplicity of a bodysuit (where it all began) to the artisan glamour of a limited edition hand-painted devore dress. Whatever form the design takes, Karan will tell you it begins and ends with the body - its sensual expression, sense of security, and freedom of movement.

A modern system of dressing, Karan’s concept is based on seven easy pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, week day to weekend, season to season. "I’m designing for an international man and woman. A creative person who never knows where a day is going to take them," says Karan. "That’s why New York is on the label. It sets the pace, the attitude."

Speaking in a multi-cultural language of fashion, Karan is inspired by the life and innate style of the artist. Quintessential hallmarks include black cashmere, leather, stretch and molded fabrics, often developed by Karan, as well as silhouettes that wrap and sculpt the body. For Karan, it’s never been just about clothes; It’s about life styles. She sees the entire picture from head-to-toe, from function to aesthetic. Handbags and shoes are designed right alongside the clothes. "How do I dress the leg?" inspired Donna Karan Hosiery. "The right bra?" Donna Karan Intimates. "The perfect glasses?" Donna Karan Eyewear. The list goes on to include belts, accessories and, as Karan puts it, Everything you need to pull yourself together."

 

 Backstage

 

Karan’s quest for the perfect jeans, as well as her desire to dress her daughter Gabby, resulted in the 1989 birth of DKNY . Fast fashion with an urban mind-set, DKNY is what Karan calls "the pizza to Collection’s caviar." DKNY grew so popular and diverse that other brands and labels spun from it, including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY JEANS Juniors, AND DKNY Kids. (Not surprisingly, Karan’s grandkids and friends’ kids had much to do with the latter). Like Collection, DKNY has an accessories and shoe collection to underscore its New York City street-smart look.

Determined to seduce all the senses, Karan took on the world of beauty in 1992 under the business and creative leadership of her husband, who designed the bottles and jars for the signature fragrances and their ancillary products. The beauty division went on to introduce best-selling fragrances. Completing the lifestyle approach to design, in 2001 Karan introduced a Donna Karan Home collection "all about touch and feel," which includes everything from luxe bedding and candles to cashmere throws, and DKNY home, which accents interiors with fashion-forward bedding and accessories.

Donna Karan International has an excess of one hundred company-owned and licensed free standing Donna Karan collection, DKNY , AND DKNY JEANS stores worldwide. The first flagships opened in London - DKNY in 1994, and Collection two years later. 1999 marked the opening of the uptown New York City DKNY flagship store, located at 60th Street and Madison Avenue, and two years later, came the downtown DKNY flagship on West Broadway in SoHo. Bringing it back to where it all began, in 2001 Karan opened the Donna Karan New York flagship store, the premiere Collection showcase, at 819 Madison Avenue. Designed as "a serene escape from the city’s chaos," a dramatic indoor/outdoor river rock garden runs through the townhouse’s ground floor.

 

For Karan, it literally and creatively began in New York. She was born into fashion on Long Island. Not only was her father Gabby Faske (who died when Karan was three) a tailor, her mother Helen was a showroom model and fashion sales rep. Even Karan’s stepfather Harold Flaxman was in the fashion business. So it was only natural that Karan, while still in high school, designed her first collection and staged her first show.

Following her second year at Parson’s School of Design, Karan was hired by Anne Klein for a summer job . After three years as an associate designer, Karan was named successor following Klein’s death in 1974. Louis De ll’Olio , a Parson’s friend, joined her a year later. Together, they designed the Anne Klein Collection. In a foreshadow of DKNY , Karan created Anne Klein II in 1982, originating the concept of bridge and lifestyle dressing in fashion. After ten years of designing Anne Klein, Karan was ready to go out on her own with the support of Weiss and partner Takiyho, Inc. the owner of Anne Klein & Co. Fall 1985 saw the first Donna Karan New York Collection and the reaction from the press and retailers proved once again that Karan made fashion history.

Throughout her long career, Karan’s peers have acknowledged her achievements with numerous accolades. The Council of Fashion De signers of America has saluted her six times. In 2003, Karan was the first American designer to receive Fashion Group International’s "Superstar Award." A year later, Karan’s Alma Mater Parson’s gave her an honorary doctorate to commemorate her contribution to the school and fashion industry, and in 2007, Glamour magazine named Karan one of their Women of the Year. Using her company’s visibility and resources for social causes is a heartfelt priority. A member of CFDA ’s board of directors, Karan conceived and spearheaded its Seventh on Sale benefits to raise funds for AIDS awareness and education. Karan co-chairs the annual New York "Kids for Kids" events for the Elizabeth Glaser Pediatric AIDS Foundation, as she has since its 1993 inception, as well as underwrites "Super Saturday," an annual designer flea market/barbeque founded with the late Liz Tilberis in 1998 to benefit the Ovarian Cancer Research Fund. To facilitate her many on-going philanthropic involvements, in 1999, Karan and Weiss established the Karan Weiss Foundation.

Karan’s Urban Zen Initiative, founded in 2007, is the culmination of Karan's philanthropic efforts. explains Karan, "I have founded the Urban Zen Initiative to create a working structure for advancing wellness, preserving culture and empowering children. These are the causes that mean the world to me."

MYKITA S/S 2013 Collection

MYKITA S/S 2013 Collection

The perfect round form

The circular form is the recurring theme in MYKITA’s collections for the spring/summer 2013 season.

RUND & PANTO

Round is the fashion statement for 2013, and the YOLANDA model is the quintessence of that principle’s realisation; the fine temples and delicate bridge keep a low profile so as to highlight the round form of the lenses. The large, dark-tinted lenses create a geometric precision that gives this frame its character.

LUZ is a tribute to the sporty/outdoors look of the 1960s. Still vaguely recognisable as a classic panto form, the curved top line and the high keyhole-style bridge lend line and the high keyhole-style bridge lend LUZ the cool character of early aviator frames.Both frames are available in the colours

Blue Pearl, Taupe,Chocolate Chips, Tobago and Black with corresponding lens colours

 

 
 

With the models SIGUR and KAISA from the MYKITA Lite collection, the focus is on fine contours.

KAISA is the panto form for the 21st century: the classic form, translated into MYKITA’s modern stainless steel concept, is

transformed into an ultra-contemporary option by the colour combinations Silver/Neon Pink, Gold/Warm Grey and Silver/Black. SIGUR is marked by the

radical simplicity of the round form. Delicate and modern at the same time, it likewise has imaginative colour combinations providing a decisive accent:

Silver/Neon Pink, Gold/Warm Grey and Silver/Black.

 

 

 

SPORTIV & VINTAGE

The shape of TAULANT is a reference to the early days of sports goggles. Those first frames boasted a long bridge that connected the two frame sections and boosted stability. This was the moment when the double bridge was born – a symbol of activity and sportiness. Back then invented for outdoor pursuits like flying a plane or cruising along on a motorbike, the sporty-classic vintage look of the 1930s is transferred here by MYKITA into the present. TAULANT is available in the versions Glossy Gold with green lenses, Pearl with bordeaux red, Black with black and Shiny Silver with black-grey lenses.

MYKITA DECADES S/S 2013

Focus on the round

The spring/summer 2013 sees a continuation of the colour and design concept behind the MYKITA DECADES line. The collection, released each year in sync with the rhythm of the Paris shows, will welcome two new fashionable tones for the season. The colours of the sunglasses models MARLENE and SCARLETT represent a conscious break from classic forms; Coral Red, Pastel Grey and Opal, International Blue, Jet Black and Safrane follow up on the preceding collection and incorporate a combination of the traditional and the contemporary that is characteristic for the DECADES line. The “Round” credo was definitive for both the prescription spectacles and the sunglasses line of the DECADES collection. The MARLENE model is a supersized variation on the classic panto form, given a far more fullbodied form and more prominent sides for the spring. The primary design element for the SCARLETT model was the geometric circle. The striking colours and the dark lens tones give both models a cutout-like character. The gold-coated hinges and the semi-matt finish correspond with the subtle reflective gold layer on the lenses.

The further evolution of the DECADES prescription line, which cites era-defining spectacles frames of the 20th century, likewise focused on the “Round” and “Panto” themes. Both forms are again manifest in the new models COCO and BIBI. The latter combines bold dimensions with circular lenses, with the prominent bridge providing the contrast to the frame. In the case of COCO, too, the bridge is the main stylistic element. Both models are hand-painted and available in the colour combinations Gold/Coral Red, Gold/Opal and Silver/Black