Friday, January 4, 2013

MYKITA S/S 2013 Collection




MYKITA S/S 2013 Collection







The perfect round form
The circular form is the recurring theme in MYKITA’s collections for the spring/summer 2013 season.
RUND & PANTO


Round is the fashion statement for 2013, and the YOLANDA model is the quintessence of that principle’s realisation; the fine temples and delicate bridge keep a low profile so as to highlight the round form of the lenses. The large, dark-tinted lenses create a geometric precision that gives this frame its character.

LUZ is a tribute to the sporty/outdoors look of the 1960s. Still vaguely recognisable as a classic panto form, the curved top line and the high keyhole-style bridge lend line and the high keyhole-style bridge lend LUZ the cool character of early aviator frames.Both frames are available in the colours
Blue Pearl, Taupe,Chocolate Chips, Tobago and Black with corresponding lens colours
 
 
 




With the models SIGUR and KAISA from the MYKITA Lite collection, the focus is on fine contours.
KAISA is the panto form for the 21st century: the classic form, translated into MYKITA’s modern stainless steel concept, is
transformed into an ultra-contemporary option by the colour combinations Silver/Neon Pink, Gold/Warm Grey and Silver/Black. SIGUR is marked by the
radical simplicity of the round form. Delicate and modern at the same time, it likewise has imaginative colour combinations providing a decisive accent:
Silver/Neon Pink, Gold/Warm Grey and Silver/Black.

 







 
 




SPORTIV & VINTAGE
The shape of TAULANT is a reference to the early days of sports goggles. Those first frames boasted a long bridge that connected the two frame sections and boosted stability. This was the moment when the double bridge was born – a symbol of activity and sportiness. Back then invented for outdoor pursuits like flying a plane or cruising along on a motorbike, the sporty-classic vintage look of the 1930s is transferred here by MYKITA into the present. TAULANT is available in the versions Glossy Gold with green lenses, Pearl with bordeaux red, Black with black and Shiny Silver with black-grey lenses.



MYKITA DECADES S/S 2013

Focus on the round
The spring/summer 2013 sees a continuation of the colour and design concept behind the MYKITA DECADES line. The collection, released each year in sync with the rhythm of the Paris shows, will welcome two new fashionable tones for the season. The colours of the sunglasses models MARLENE and SCARLETT represent a conscious break from classic forms; Coral Red, Pastel Grey and Opal, International Blue, Jet Black and Safrane follow up on the preceding collection and incorporate a combination of the traditional and the contemporary that is characteristic for the DECADES line. The “Round” credo was definitive for both the prescription spectacles and the sunglasses line of the DECADES collection. The MARLENE model is a supersized variation on the classic panto form, given a far more fullbodied form and more prominent sides for the spring. The primary design element for the SCARLETT model was the geometric circle. The striking colours and the dark lens tones give both models a cutout-like character. The gold-coated hinges and the semi-matt finish correspond with the subtle reflective gold layer on the lenses.


The further evolution of the DECADES prescription line, which cites era-defining spectacles frames of the 20th century, likewise focused on the “Round” and “Panto” themes. Both forms are again manifest in the new models COCO and BIBI. The latter combines bold dimensions with circular lenses, with the prominent bridge providing the contrast to the frame. In the case of COCO, too, the bridge is the main stylistic element. Both models are hand-painted and available in the colour combinations Gold/Coral Red, Gold/Opal and Silver/Black

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