The glasses from the Berlin

 

 

Brand New: www.mykita.com

Now with online shop

Profitant de la refonte du site www.mykita.com, MYKITA inaugure sa première boutique en ligne. Dès maintenant, les lunettes berlinoises ne sont donc plus seulement disponibles dans les huit magasins de la marque et chez une sélection de distributeurs dans le monde, mais aussi à toute heure online. En plus des solaires de toutes les gammes MYKITA, les collaborations avec les créateurs de mode Bernhard Willhelm et Damir Doma sont aussi livrées devant votre porte. Pour commencer, les montures ne sont expédiées qu’en Allemagne, mais une extension à l’international est prévue dès l’automne 2013.

Le nouveau site internet permet aussi de découvrir les coulisses de la MYKITA HAUS: une visite virtuelle dans cette usine moderne et quatre court-métrages illustrent le processus de développement de ces lunettes artisanales.

Le film MYKITA a été tourné à Berlin pendant plusieurs jours pour cap- turer l’atmosphère de l’usine – outre la vie quotidienne au sein de la MYKITA HAUS, les membres de l’équipe et toute la chaine de production sont présentés. Ce film analogique a été shooté en 16 mm, le format utilisé pour réaliser les premières oeuvres cinématographiques.

Deux autres vidéos se concentrent plus sur les méthodes de fabrication des lunettes. Le modèle COCO, une monture en acier inoxydable, et WYNONA, une référence en acétate, sont suivis par la caméra, du croquis à l’exposition en magasin. Chilly Gonzales, un pianiste de jazz canadien résidant à Berlin depuis longtemps, a composé la bandeoriginale de ces images.

MYKITA MYLON et la production des lunettes de sports high-tech et avantgardistes prennent vie dans un film dédié: des séquences macro et super rapides sont utilisées pour retranscrire l’unicité de cette matière ultra légère et son procédé de fabrication complexe.

Le nouveau site internet MYKITA a été conçu pour les différentes surfaces de travail et résolutions d’écran, des smartphones aux ordinateurs.

La plateforme dispose de la géolocalisation pour trouver les points de vente MYKITA ou ses distributeurs dans votre région.

Découvrez le nouveau site internet et sa boutique en ligne à cette adresse: www.mykita.com

 

 

 

Coinciding with the www.mykita.com relaunch, MYKITA introduces their first online shop. From now on the glasses from the Berlin manufactory are not only available at eight own shops and selected retailers worldwide, but around the clock, online. In addition to the sunglasses from all the MYKITA design series, the collaborations with fashion designers Bernhard Willhelm and Damir Doma are also available for front-door delivery. To start with glasses will only be shipped within Germany; an expansion of the online shop to include international markets is planned for autumn 2013.

The new website also provides a look behind the scenes at MYKITA HAUS: a photographic tour through the modern manufactory and four short films illustrate the development process of the handcrafted glasses.

The MYKITA film was filmed in Berlin over several days and captures the atmosphere at the manufactory – in addition to daily life and work at MYKITA HAUS, the company staff and the entire value chain are portrayed. The analogue film was shot using 16mm, a format used to make the first cinema movies. Another two films focus more intently on the production process of the spectacles. The model COCO, a frame made out of stainless steel, and WYNONA, an acetate model, are followed by a camera on their path from rough draft to the final presentation in the shop. Chilly Gonzales, a Canadian jazz pianist and long-time resident of Berlin, provides the soundtrack to all the films.

MYKITA MYLON and the production of avant-garde high-tech sport glasses is brought to life in its own digital film: extreme macro and highspeed sequences were used to represent the uniqueness of the ultra-light material and the complex manufacturing process.

The new MYKITA website was designed in responsive design and adjusts to suit the screen resolution of the respective network device – from smartphone to desktop. The website’s integrated shop finder makes it even easier to locate MYKITA Shops and selected MYKITA stockists in the area.

The new website and online shop is available right here: www.mykita.com

 

 

 

MYKITA / DAMIR DOMA S / S 2013

MYKITA / DAMIR DOMA

S / S 2013

 

DD01. A construction.

From Latin: constructio = layer together, build up, erect; from the prefix con- = and the verb

struere = to layer, assemble

 

The progressive use of contrasting materials, the aesthetics of an openly displayed construction and the melange of cool and warm colour tones are the defining elements of DD01, the first liaison between MYKITA and DAMIR DOMA.

What began with an in-depth study of forms, colours and surfaces, over the course of the collaboration ultimately developed into a circular silhouette in stainless steel and horn. The combination of cool stainless steel and warm natural horn creates both visual and haptic contrast reminiscent of the characteristic mixture of coarse, stiff fabric and soft flowing textures in DAMIR DOMA’s collections.

The result is a futuristic look that elevates the recurring round motif in Doma’s work to another level. “This particular shape perfectly rounds up the DAMIR DOMA look. From the very beginning, our aim was to translate the traditional shape into something modern and create an iconic object,” says Damir Doma. At the same time, DD01 is a historic reference to the round glasses worn by the intellectual avant-garde throughout time.

The beauty of DD01 lies not in hiding its construction but in revealing it. Typical of MYKITA frames, all of the components are cut out of high-quality stainless steel, coated in gold, platinum or graphite, developed from flat metal sheets and only transformed into a threedimensional object by bending and folding. The horn rings, visible at the front and at the back, are encompassed by the frame and openly reveal the structure of the glasses – a reminiscent of the layerings in Damir Doma’s fashion designs.

“The openly revealed construction of the glasses reflects MYKITA’s fundamental design approach: the technical solution must at the same time be an aesthetic one. We combine traditional manufacturing by hand with modern technology, resulting in a contemporary luxury product, made from the finest, natural materials,” says Moritz Krueger, CEO and Creative Director of MYKITA.

In a complex process, the rings are produced from eight different millimetre-thin horn plates combined with each other to create the individual blend of tones. The natural horn is available in the colours grey-white or grey-anthracite with corresponding grey, brown or black lenses, or as a correction frame. All lenses are from the traditional lens manufacturer ZEISS.

The material, which has been used for making glasses for centuries because of its exceptional skin-friendly characteristics, comes from Indian water buffalo and is supplied by Germany’s most renowned producer of horn products. The horn rings, which sit directly on the nose, guarantee perfect comfort for the wearer.

The packaging of the glasses is a beautiful collage of natural materials: DD01 comes in a highquality leather case, with a special strap system so the glasses can be worn as an accessory attached to the belt and are incorporated into the look.

DD01 can be purchased in all MYKITA shops, the Damir Doma flagship store as well as selected opticians and fashion stores from spring 2013.

About Damir Doma

DAMIR DOMA’s collections are lit by a soft, melancholic quest for tranquility. Examining the ephemeral quality of the human body, his designs encapsulate a measured study of proportion and a melange of textures – divining a juxtaposition of rough and refined.

Silhouettes draw upon a myriad of inspirations from the worlds of art and architecture, foregoing embellishment and decoration for a purity of form. Doma’s work is harmoniously linked by a sense of uniform and an obsessive interplay between shadow and light.

Questioning the modern wardrobe, garments offer multiple expressions of identity – contrasting elements of androgyny with dress codes across cultural and historical spheres. The Croatian-born designer grew up surrounded by toiles in his mother’s atelier in Germany and later studied fashion in Munich and Berlin, where he graduated in 2004.

After gaining experience in the ateliers of prominent Belgian designers in Antwerp, he relocated to Paris to join the Paper Rain group in 2007. Damir launched his first menswear collection on the official schedule for the Spring Summer 2008 season, and three years later showed his first womens prét-à-porter collection for Autumn Winter 2010.

 

About MYKITA

MYKITA has been supplying handcrafted eyewear for the high end segment since 2003.

A constant search for intelligent technical solutions, the creative use of modern materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which unites all departments and the in-house workshop under a single roof: The MYKITA HAUS - located in the heart of Berlin. Today MYKITA is available in 56 countries across the world