Get ready for the Summer!

From the cosmopolitan vanguard to the enthusiast of sophisticated sportive eyewear, the new MYKITA collections carry the perfect summer accessory for everbody.

Please check out the overview of the MYKITA collections for the S/S 2013 season. The new models not only revive classic style elements but also feature new exciting colours and colour combinations.

MYKITA / DAMIR DOMA S / S 2013

MYKITA / DAMIR DOMA

S / S 2013

 

DD01. A construction.

From Latin: constructio = layer together, build up, erect; from the prefix con- = and the verb

struere = to layer, assemble

 

The progressive use of contrasting materials, the aesthetics of an openly displayed construction and the melange of cool and warm colour tones are the defining elements of DD01, the first liaison between MYKITA and DAMIR DOMA.

What began with an in-depth study of forms, colours and surfaces, over the course of the collaboration ultimately developed into a circular silhouette in stainless steel and horn. The combination of cool stainless steel and warm natural horn creates both visual and haptic contrast reminiscent of the characteristic mixture of coarse, stiff fabric and soft flowing textures in DAMIR DOMA’s collections.

The result is a futuristic look that elevates the recurring round motif in Doma’s work to another level. “This particular shape perfectly rounds up the DAMIR DOMA look. From the very beginning, our aim was to translate the traditional shape into something modern and create an iconic object,” says Damir Doma. At the same time, DD01 is a historic reference to the round glasses worn by the intellectual avant-garde throughout time.

The beauty of DD01 lies not in hiding its construction but in revealing it. Typical of MYKITA frames, all of the components are cut out of high-quality stainless steel, coated in gold, platinum or graphite, developed from flat metal sheets and only transformed into a threedimensional object by bending and folding. The horn rings, visible at the front and at the back, are encompassed by the frame and openly reveal the structure of the glasses – a reminiscent of the layerings in Damir Doma’s fashion designs.

“The openly revealed construction of the glasses reflects MYKITA’s fundamental design approach: the technical solution must at the same time be an aesthetic one. We combine traditional manufacturing by hand with modern technology, resulting in a contemporary luxury product, made from the finest, natural materials,” says Moritz Krueger, CEO and Creative Director of MYKITA.

In a complex process, the rings are produced from eight different millimetre-thin horn plates combined with each other to create the individual blend of tones. The natural horn is available in the colours grey-white or grey-anthracite with corresponding grey, brown or black lenses, or as a correction frame. All lenses are from the traditional lens manufacturer ZEISS.

The material, which has been used for making glasses for centuries because of its exceptional skin-friendly characteristics, comes from Indian water buffalo and is supplied by Germany’s most renowned producer of horn products. The horn rings, which sit directly on the nose, guarantee perfect comfort for the wearer.

The packaging of the glasses is a beautiful collage of natural materials: DD01 comes in a highquality leather case, with a special strap system so the glasses can be worn as an accessory attached to the belt and are incorporated into the look.

DD01 can be purchased in all MYKITA shops, the Damir Doma flagship store as well as selected opticians and fashion stores from spring 2013.

About Damir Doma

DAMIR DOMA’s collections are lit by a soft, melancholic quest for tranquility. Examining the ephemeral quality of the human body, his designs encapsulate a measured study of proportion and a melange of textures – divining a juxtaposition of rough and refined.

Silhouettes draw upon a myriad of inspirations from the worlds of art and architecture, foregoing embellishment and decoration for a purity of form. Doma’s work is harmoniously linked by a sense of uniform and an obsessive interplay between shadow and light.

Questioning the modern wardrobe, garments offer multiple expressions of identity – contrasting elements of androgyny with dress codes across cultural and historical spheres. The Croatian-born designer grew up surrounded by toiles in his mother’s atelier in Germany and later studied fashion in Munich and Berlin, where he graduated in 2004.

After gaining experience in the ateliers of prominent Belgian designers in Antwerp, he relocated to Paris to join the Paper Rain group in 2007. Damir launched his first menswear collection on the official schedule for the Spring Summer 2008 season, and three years later showed his first womens prét-à-porter collection for Autumn Winter 2010.

 

About MYKITA

MYKITA has been supplying handcrafted eyewear for the high end segment since 2003.

A constant search for intelligent technical solutions, the creative use of modern materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which unites all departments and the in-house workshop under a single roof: The MYKITA HAUS - located in the heart of Berlin. Today MYKITA is available in 56 countries across the world

 

Berlin

2013年秋冬コレクション 山頂から街中へ

2013年秋冬コレクション
山頂から街中へ


マイキータとモンクレールの新作コラボレーションがリリースされました。山へのオマージュと都会でのラ
イフスタイルを表現したモデル、LIONEL（リオネル）が2013年秋冬コレクションを飾ります。

かつて50年代に普及したアルペン用スノーゴーグルにはラウンド型レンズと、サイドに陽射しを遮断する
レザーが装着されていました。そこからインスパイアを受けたのが今回のモデル、LIONELです。クラシカル
なフォルムに新たな要素として加えられたのは、大胆にカットされたダブルブリッジとスリムなテンプル。モ
ダンな進化を遂げたアルペン・サングラスが誕生しました。

メガネフレームに使用されているのは‘マイロン’と呼ばれる、マイキータが長期間のリサーチを行った結
果、開発された素材です。この素材によってアルペン・ゴーグルとしての条件を満たし、且つ都会的でモダン
なライフスタイルにふさわしいスタイリッシュなアイウェアが完成しました。今回、LIONELの製作で特にこだ
わった点は繊細なシルエットとその軽さにあります。特許を取得したハイテク素材により超軽量、優れた弾
力性、そして抜群のフィット感を実現させました。

LIONELというモデル名は、モンクレール・ブランドの創立60周年を記念して、かつてモンクレール製品を身
に付けて登頂した最初のアルピニスト、リオネル・テレイの名に因んで付けられました。‘モダンデザインと
技術イノベーションの融合’というコンセプトを巧みに表現しているのがこちらのLIONELと言えます。

モデルはユニセックスで、カラーはカーキ／メタルブラウン、ブラウン／メタルゴールド、ブラック／メタル
ゴールドまたはメタルシルバーを合わせた、全3種類をご用意しました。レンズにイタリアの伝統あるバル
ベリーニ社のミネラルレンズを採用することで、耐性に優れたクリアな視界をお約束します。更に今回の
新作コレクションに合わせて、マイキータとモンクレールによる最初のコラボレーションで登場したモデ
ル、LINO（リノ）から新色のカーキ／メタルブラウンもリリースされます。充実したラインナップでお届けす
る新作コラボレーション。レンズに息を吹きかければ‘MYKITA ＆ Moncler’のロゴが浮かび上がる、そんな
ユニークな仕掛けも施されています。
輸送の際、メガネに負担がかからぬよう配慮して製作されたソフトケースは、モンクレール社のダウンジャ
ケットを彷彿とするキルト地を使用しました。LIONELは10月以降、世界中のマイキータショップまたはモン
クレールの店舗にてお求めいただけます。