Bally is pleased to announce the re-opening of its newly refurbished Paris boutique on the Boulevard des Capucines. Located on the edge of the prestigious “Triangle d'Or”, it’s an historic spot for Bally given that the Swiss brand has occupied the same space since the 1920s.
Together with the Bally makeover, unveiled on December 14, the Boulevard des Capucines itself is undergoing a transformation with the recent arrival of a number of luxury jewellery and watch brands on the Boulevard.
The re-configured space spans two floors, totals 244 sqm and houses the watch brandsmen’s and women’s collection of shoes, bags, accessories, leather goods and ready-to-wear. Soothing, intimate and comfortable in ambience, the store features include multimedia screens, soft lighting, Italian marble floors and pure wool carpets. Some of the walls and shelving are lined with alcantara, while comfortable leather seating comes rectangular and brown for men or white and circular for women. Considered design features such as these subtly help delineate between collections for men and women. On the ground floor, men’s leather goods and small accessories sit on one side of the store. In contrast, the wall opposite featuring women’s handbags has a different, distinctive textured plaster finish. It’s a configuration that is echoed on the second floor that houses women’s and men’s ready to-wear and shoes.
Another pivotal feature of the second floor is a freestanding salon located between the men and women’s collections that is specially dedicated to Scribe, Bally’s heritage men’s made-to-order collection. Here, customers are encouraged to sit and take their time choosing style, sole, colour and material on precision made personalised shoes that take approximately eight weeks to produce. The location of the salon here is of particular significance given that the Hotel Scribe on Rue Scribe, from where the collection takes its name, can be seen directly opposite.
Bally Store: 35 Boulevard des Capucines, 75002 Paris, France
Karine
Ferri portait des bijoux Arthus-Bertrand, une robe, une paire de chaussures et
un sac Bally lors de la soirée d'ouverture de la boutique Bally le jeudi 27
mars 2014 au 35, boulevard des Capucines, Paris 2ème.
About Bally:
Innovation. Functionality. Elegance. Since 1851, those three principles have symbolised the enduring
pioneer spirit of founder Carl Franz Bally – an ethos that continues to imbue this uniquely Swiss brand with its visionary commitment to cutting-edge techniques and world-class craftsmanship. Over 160 years after Bally was founded, leather remains its medium and inspiration; a fine natural material that serves both functionality and creativity. In 1976, Bally extended its shoe collections to include
handbags, leather accessories and outstanding ready-to-wear pieces, with every product testament to
Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Today, as part of the LABELUX Group, a leading player in the international luxury market, Bally is one of the world’s most enduringand unique luxury shoe and leather brands.
