On February 20, 2014, during Milan Fashion Week,
Prada presented a new chapter of The Iconoclasts project.
Edward Enninful’s original vision for Prada women’s and men’s Monte
Napoleone stores, was inspired by the energy and original thought of the ‘Harlem
Renaissance’.
Enninful’s Prada women’s store was filled
with a cast of black and white mannequins dressed in Prada SS14 and archive
looks – guests at an imagined 1920s club – complete with glittering
art-deco bar, evoking the atmosphere of Harlem. The men’s store hosted a cast
of black and white mannequins dressed in Prada SS14 and archive pieces, set
amongst game tables, 1920s food and cocktails, and the strains of a jazz blues
band.
More than 2000 guests attended the events. Maria Carla Boscono, Natasha Poly, Joan Small, Mario Boselli, Beppe
Modenese e Piero Pinto, Carla Sozzani, Pupi Solari, Linda Fargo, Franco Pené, Marpessa Hennink, Francesco Vezzoli, Paola Manfrin,
Marta Marzotto, Allegra Bossi Pucci, Arturo Artom, Anthony C. Saccon, Remo e
Francesca Ruffini, Lawrence Steele, Alessandro Dell’Acqua, Italo Zucchelli,
Marco De Vincenzo, Sara Battaglia, Stefano Tonchi, Anna Dello Russo, Angelica
Cheung, Eva Chen, Giovanna Battaglia, Martina Mondadori, Micol Sabbadini,
Candela Novembre, Ilaria Norsa, Guido Taroni, Cesare Cunaccia amongst the
others.
Il 20 febbraio, durante Milano Moda Donna, Prada ha
presentato un nuovo capitolo del progetto ‘Iconoclasts’.
Edward Enninful ha interpretato l’immagine dei negozi Prada donna e uomo di
via Monte Napoleone a Milano, ispirandosi all’energia creativa e allo spirito
dell’ ‘Harlem Renaissance’.
Manichini bianchi e neri - ospiti di un immaginario club anni ’20 – sono
stati vestiti mixando capi della collezione Primavera / Estate 2014 con look
d’archivio. Il negozio dedicato alle collezioni femminili è stato trasformato
in un bar art-déco, con un’atmosfera in stile Harlem, mentre tavoli da gioco e
una band jazz blues hanno animato lo spazio uomo.
Prada ha accolto oltre 2000 ospiti tra cui
segnaliamo Maria Carla Boscono, Natasha Poly, Joan Small, Mario Boselli, Beppe
Modenese e Piero Pinto, Carla Sozzani, Pupi Solari, Linda Fargo, Franco Pené, Marpessa Hennink, Francesco Vezzoli, Paola Manfrin,
Marta Marzotto, Allegra Bossi Pucci, Arturo Artom, Anthony C. Saccon, Remo e
Francesca Ruffini, Lawrence Steele, Alessandro Dell’Acqua, Italo Zucchelli,
Marco De Vincenzo, Sara Battaglia, Stefano Tonchi, Anna Dello Russo, Angelica
Cheung, Eva Chen, Giovanna Battaglia, Martina Mondadori, Micol Sabbadini,
Candela Novembre, Ilaria Norsa, Guido Taroni, Cesare Cunaccia.
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