MY AMERICAN DREAM

PHILIPP PLEIN

Women’s Fall/Winter 2014/2015 Fashion Show

  

Milan, 23 February 2014. As the stage lights up, a customized black matte Chevrolet El Camino appears at a vintage gas station. The car door opens and British actress/pop star Rita Ora descends , decked out in studs and cowboy hat , and gives a high voltage performance kicking off the PHILIPP PLEIN women’s fall/winter 2014/2015 fashion show.

 

Legendary super model and international celebrity Naomi Campbell appears on the catwalk to introduce the new collection, Philipp Plein’s personal homage to the American Dream. A grand finale of fireworks that engulf the El Camino, followed by a huge explosion on the mega led screen mark the end of the show in grandiose Texan style.

“I visited Dallas with my family when I was fifteen, and was captivated by its pioneer spirit. Today America is my new frontier. I designed this collection looking west. Using precious fabrics and sophisticated skins like hand brushed, gold flecked python, not to mention strong denim pieces inspired by the American Dream. I created ultra- feminine dresses adorned with tartan flounces and veils in contrast with voluptuous limited edition evening silhouettes embellished with delicate leather paillettes. Black & gold dominate the collection alternating with houndstooth, mink and chinchilla for dramatic effect.”

Following the inauguration of the New York showroom and the Miami boutique in 2013, PHILIPP PLEIN will continue the US expansion in 2014, opening flagship stores in Los Angeles, New York and San Francisco.

 

PHILIPP PLEIN

The PHILIPP PLEIN label was founded in Munich in 1998, by the designer and owner of the same name. Today the brand includes clothing, accessory and interior design lines which interpret a new contemporary and cosmopolitan lifestyle. Perfection in every detail, combined with a playful and irreverent spirit, are the principle elements in this new luxury and new elegance, mainly made in Italy. The unusual and meticulous use of fine materials, combined with original, sometimes subculture details, makes every piece truly unique. What counts most is to give life, imagination and spirit to a product that remains eternally authentic. The headquarters of the Swiss Maison, are located in Amriswil, near Zurich. A company of international significance, counting more than 100 employees worldwide, with showrooms in Milan, Hong Kong, and New York and more than 500 clients in 65 different countries. Stocked by the most prestigious boutiques and department stores, PHILIPP PLEIN has its own flagships in Monte Carlo, Vienna, Moscow (3), Cannes, Saint-Tropez, Düsseldorf, Marbella, Baku, St. Petersburg, Milan, Seoul (2), Dubai , Macao, Berlin, Amsterdam, Porto Cervo, Barcelona, Paris, Hangzhou, Kiev, Courchevel, Casablanca, and Miami. Top models and celebrities such as Naomi Campbell, Lindsay Lohan and Ed Westwick, photographed by and with Terry Richardson, have been the face of PHILIPP PLEIN campaigns. The Swiss fashion house also plays a leading role in the field of sport, providing official uniforms for the renowned soccer teams AS ROMA and CAGLIARI CALCIO.