RICHARD CHAI

Richard Chai, a New York native, began his career in fashion at an early age with a prestigious internship at Geoffrey Beene as an undergraduate at Parsons School of Design. Upon graduation from Parsons, Chai continued his studies at the Lissa School in Paris, while working as a sketcher at Lanvin. Returning to New York one year later, Chai continued to gain experience with several prestigious brands including Armani Exchange, Donna Karan, and Marc Jacobs. In September 2001, Chai was appointed Creative Design Director of all TSE brands, including men's, women's and TSE Say, marking the first time in the company's history that a single person oversaw all brands.

 

Through his experiences at some of the world's most influential fashion houses, Chai developed a keen eye for detail, a reverence for architectural design elements, and a strong belief in the importance and value of the construction of clothes, leading him to launch his namesake brand in September 2004. He debuted his women’s collection for Spring 2005 in a formal runway presentation that was well received for its understated, yet sophisticated elegance. In 2008 Richard Chai was selected as a CFDA/Vogue Fashion Fund Awards finalist for womenswear.

 

In June 2008 for Spring 2009, Richard Chai launched his eponymous menswear collection with a presentation during Paris Fashion Week. As with his womenswear, Chai takes an architectural approach with his menswear. Design signatures such as arced seams, intriguing fabric treatments and eclectic color palettes lend a distinctly modern flair while keeping in tune with the classic heritage of old world tailoring and craftsmanship.

 

In September 2009, the designer debuted a new contemporary-priced women’s collection called Richard Chai – LOVE for Spring 2010. Considered the female counterpart to his menswear label LOVE parallels his men’s line both in its accessible price and in its aesthetic of uniform-inspired classics refined with a modern, yet youthful sensibility.

 

Designed and operated in New York, Richard Chai and Richard LOVE are distributed at such retailers as Saks Fifth Avenue, Odin New York, and Pas De Deux in New York. In June 2010, Richard Chai was named Swarovski Menswear Designer of the Year at the 2010 CFDA Fashion Awards and a finalist for GQ/CFDA’s Best New Men’s Designer in America.

 

For Spring/Summer 2014 Richard Chai takes inspiration from geometric shapes, executing them in a way that feels soft and fluid. Unexpected combinations of contrasting elements are thoughtfully translated to emphasize a sense of interplay and juxtaposition, while maintaining Chai's signature sophisticated design aesthetic. The runway show also debuted select styles of leather jackets from the new Andrew Marc x Richard Chai collaboration. 

Photography credit: Zach Hyman, BFA

 

Notable Guests:

Christina Ricci, Actor

The Jonas Brothers, Musicians

Zachary Quinto, Actor

Colton Haynes, Actor

Nick Cannon, Actor

Dominic Lord, Musician

Celia Keenan-Bolger, Actor

Jonathan Pierce, The Drums, Musician

 

Playlist:

 

By Sebastian Perrin

Is Tropical "Dancing Anymore"

Lorde "Million Dollar Bills"

Lilly Wood & The Prick "Middle of the Night"

The Drums "I Don't Know How to Love"

Hair and Make-up:

Make Up: James Kaliardos for Maybelline New York

Hair: Kevin Ryan for R Session Tools

 

Women's Footwear: Sigerson Morrison

Men's Footwear: Andrew Marc x Richard Chai

 

 

 

 

Prada in Sweden

PRADA OPENS ITS FIRST STORE IN SWEDEN
 

Prada opens its first store in Stockholm, Sweden, on the prestigious Birger Jarlsgatan.

The store, designed by architect Roberto Baciocchi, has a total surface area of 585 square metres on a single level, and offers the men's and women's leather goods and accessories collections, plus women's footwear and ready-to-wear.

Its store front is harmoniously inserted in the building's stone frame, with two entrances and several windows alternating in skilful balance. Inside, the location is divided into several rooms that enhance the different product categories.

The black and white chequered marble floor - typical of Prada's historic identity – acts as a unifying element in the space. Carpeting defines the women's footwear and ready-to-wear areas.

Covered in green fabric panels, the rooms displaying men's and women's leather goods feature thin-framed polished steel cases - enriched by black Marquina marble drawers -,precious polished steel counters with coloured saffiano leather drawers and green velvet seats.

Black marble portals lead into more reserved areas, offering the women's footwear and ready-to-wear collections respectively. The first one is defined by classic niches, a symbol of Prada's heritage, reviewed on a green fabric curtain backdrop; curved green velvet sofas and round crystal tables complete the furniture.

Ready-to-wear is displayed in two rooms, also completely covered in green fabric curtain material. A display system with transparent perspex panels and special tables with shaped perspex tops create a unique, sophisticated atmosphere.

 

 

PRADA APRE IL SUO PRIMO NEGOZIO IN SVEZIA
 

Prada apre il suo primo negozio a Stoccolma, Svezia, sulla prestigiosa Birger Jarlsgatan.

Lo spazio, progettato dall’architetto Roberto Baciocchi, si estende su un unico livello per una superficie totale di 585 metri quadrati ed è dedicato alle collezioni maschili e femminili di pelletteria e accessori, e alle calzature e all’abbigliamento per la donna.

La facciata, caratterizzata dall’alternanza dei due ingressi con numerose vetrine, si inserisce in modo armonioso nella cornice in pietra dell’edificio ospitante. L’interno presenta un’atmosfera intima e accogliente, scandita da una serie di stanze dedicate alle diverse tipologie di prodotto.

Il pavimento a scacchi in marmo bianco e nero, identità storica del marchio Prada, costituisce l’elemento unificante dell’intero spazio, trasformandosi in moquette nelle aree riservate alle calzature e all’abbigliamento femminili.

Gli ambienti che accolgono la pelletteria per l’uomo e la donna sono rivestiti da pannelli in tela verde e presentano teche in acciaio lucido dai profili sottilissimi - arricchite da cassetti in marmo nero Marquina -, preziosi banchi in acciaio lucido con cassetti colorati in saffiano e sedute in velluto verde.

Attraverso portali in marmo nero si accede alle aree dedicate alle collezioni di calzature e abbigliamento per la donna. La prima è definita dalle classiche buche, simbolo della tradizione di Prada, interpretate su pareti in tenda di tela verde; divani curvi in velluto verde e tavoli tondi in cristallo completano l’arredo.

Gli ambienti dedicati all’abbigliamento sono rivestiti in tenda di tela verde e presentano espositori in lame di perspex trasparente e speciali tavoli dai piani in perspex, a creareun’atmosfera unica e raffinata.