PRADA IN DOHA, QATAR

PRADA OPENS IN DOHA, QATAR IN THE “VILLAGGIO MALL”

 

Prada opens its first store in the city of Doha, Qatar, in the prestigious “Villaggio Mall”.

The store, designed by architect Roberto Baciocchi, occupies a total surface of 545 square metres on a single level and offers the women's and men's ready-to-wear, leather goods, accessories and footwear collections.

Its elegant outer storefront, covered in black Marquina marble, is characterised by a rigorous geometrical arrangement alternating windows and the imposing entrance opening.

Inside, the black and white chequered floor - a legacy of Prada's historic brand image - defines a large space in the centre, extending in a series of rooms on the sides and characterised by mirrored walls with tall display cabinets with a thin polished steel structure.

Walls covered in pale green fabric and cases enclosed in polished steel frames characterize the area offering leather goods and footwear; in the latter, circular crystal tables and green velvet “Clover Leaf” sofas, designed by Verner Panton and exclusively reproduced for Prada, complete the furnishings.

The area dedicated to women's ready-to-wear is characterised by a display system featuring light, transparent perspex blades - accompanied by special shaped tables in the same material - and precious skylights also in perspex that design a unique environment, whilst more regular shapes and materials including shot peened steel and castorino-coloured velvet are featured in the men's area.

 

 

 

PRADA APRE A DOHA, ALL’INTERNO DEL “VILLAGGIO MALL”

 

Prada inaugura il suo primo negozio nella città di Doha, all’interno del prestigioso “Villaggio Mall”. Lo spazio, progettato dall’architetto Roberto Baciocchi, si estende su un unico livello per una superficie totale di 545 metri quadrati e ospita le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature.

L’elegante fronte esterno, rivestito in marmo nero Marquinia, è caratterizzato da una rigorosa composizione geometrica nella quale si alternano le vetrine e l’importante apertura dell’ingresso.

All’interno, il pavimento a scacchi bianco e nero - eredità dell’immagine storica di Prada - delimita un ampio spazio centrale declinato in una sequenza di stanze laterali e caratterizzato da pareti in specchio con alte teche espositive dalla sottile struttura in acciaio lucido.

Pareti rivestite in tela verde pallido e teche delimitate da cornici in acciaio lucido contraddistinguono l’area dedicata alla pelletteria e alle calzature; in quest’ultima, i tavoli in cristallo di forma circolare e i divani “Clover Leaf” in velluto verde, progettati da Verner Panton e riprodotti in esclusiva per Prada, completano gli arredi.

Lo spazio riservato all’abbigliamento femminile si distingue per un sistema espositivo composto da leggere lame trasparenti - cui si affiancano speciali tavoli dai disegni sagomati dello stesso materiale -, e per preziosi lucernari in perspex che rendono unico l’ambiente, mentre forme più regolari e materiali come l’acciaio pallinato e il velluto color castorino caratterizzano l’area dedicata alla collezione maschile.

 

www.prada.com

 

http://www.villaggioqatar.com/

Doha, the capital city of Qatar, is home to thenglobally recognised shopping experience called Villaggio Mall, or as it is now simply and affectionately known, Villaggio.

Villaggio is located on Al Waab Street in the westnend of the city and within Aspire Zone, and is home to an average of 42,000 visitors daily, and a footfall over 1.2 million people for every month of the year.

This record is unrivalled anywhere in the region and is testimony to the quality of the Villaggio experience. Housed on a total plot size of 360,000 sqm that hosts a dedicated mall area of 125,000 sqm, and, providing 50,000 sqm of world class shopping, 15,000 sqm of luxury brands and 3,300 car parking slots, Villaggio is equipped to comfortably meet the demands of every visitor.

In addition, Villaggio is the most sought after destination in Qatar for top of the line luxury brands including Louis Vuitton, Christian Dior, Gucci, Valentino and Dolce and Gabbana.

 

It’s Venetian styled interiors combine with an astonishing range of shopping, dining and entertainment venues to make it a unique and unforgettable attraction in Qatar; one that no visitor can afford to miss.