Campagna Prada Uomo Autunno/Inverno 2013
La campagna Prada Uomo di questa stagione è un esercizio di semplicità artistica, percorsa da un pizzico di humour.
Ispirandosi al mondo irriverente della Nouvelle Vague degli anni ‘60, tre attori, Christoph Waltz, Ben Whishaw e Ezra Miller, sono i protagonisti di un dramma ironico ed enigmatico.
Il celebre fotografo David Sims ritrae le star in un interno stilizzato e popolato da mobili geometrici, disegnati da OMA per Knoll e presi a prestito da ‘The Ideal House’ concepita da OMA per la sfilata Prada Autunno/Inverno 2013. I personaggi sono sospesi nell’attesa, in un ambiente di riferimenti, colori ed emozioni contrastanti.
Ogni attore interpreta un ruolo diverso, creando un trio di personaggi che introducono nella collezione il loro punto di vista e il loro stile individuale. Il personaggio interpretato da Christoph Waltz evoca un senso di studiata eleganza, Ben Whishaw presenta un fascino alternativo e disinvolto, mentre Ezra Miller contribuisce con un’aria di giovanile mistero.
Per l’Autunno/Inverno 2013, Prada introduce una duplicità di spirito e di stile che è al centro dell’attitudine dell’uomo moderno nei confronti del vestire.
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Prada Menswear Fall/Winter 2013 Campaign
This season’s Prada menswear campaign is an exercise in artful simplicity cut through with a dash of humor.
Inspired by the irreverent world of 60s New Wave cinema, three actors, Christoph Waltz, Ben Whishaw and Ezra Miller, are the protagonists in a drama of wit and enigma.
Renowned photographer David Sims captures the stars in a stylised interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada Fall/Winter 2013 fashion show. The characters wait, caught in anticipation within a set of clashing references, colors and emotion.
Each actor plays a distinct role, creating a trio of characters who bring their individual points of view and style to the collection. Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery.
For Fall/Winter 2013 Prada introduces a duality of wit and style at the heart of the modern man’s attitude to dressing.
Photographer: David Sims
Talents: Christoph Waltz, Ben Whishaw, Ezra Miller
Location: London, studio, March 26th-28th 2013
Furniture designed by OMA for Knoll
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