MERCEDES-BENZ FASHION WEEK BERLIN

MERCEDES-BENZ FASHION WEEK BERLIN INTRODUCES NEW VENUE SPACE FOR UPCOMING SEASON AND ANNOUNCES PRELIMINARY DESIGNER LIST

Berlin (May 30, 2013) As summer brings the city to life, the preparations for Germany’s biggest Catwalk event are full speed ahead. Mercedes-Benz Fashion Week Berlin will take place on Strasse des 17. Juni, Brandenburg Gate and will introduce a new show space, The Stage, to meet the evolving needs and advancements of the designers presenting their Spring/Summer 2014 collections.

This new venue, located within the Mercedes-Benz Fashion Week Berlin tent adds a variety of options for designers to present their collections. The Stage will hold a capacity ranging from 150 to 270 seated guests along with up to 300 standing guests, all depending on how designers choose to execute their unique presentations. As well, The Stage will introduce a state of the art comprehensive light set up that will give designers the ability to incorporate live musical performances and various other production elements.

“We look forward to seeing how the designers will use their creative vision to customize The Stage and transport guests to a space unique to their imagination,” says Jarrad Clark, Director of Global Production, IMG Fashion Events & Properties.  “IMG Fashion continuously strives to give designers the tools necessary to engage the buyers, media and consumers via enhanced platforms, digital campaigns and limitless options to execute their shows.”

The preliminary line up of designers that will showcase their Spring/Summer 2014 collections at Mercedes-Benz Fashion Week Berlin are ANJA GOCKEL, ASLI FILINTA, AUGUSTIN TEBOUL, BLACKY DRESS, BLAENK, DAWID TOMASZEWSKI, DESIGNER FOR TOMORROW HOSTED BY STELLA MCCARTNEY, DIMITRI, EP_ANOUI, FRANZISKA MICHAEL, GLAW, GREENSHOWROOM, GUIDO MARIA KRETSCHMER, HIEN LE, HOLYGHOST, ISABELL DE HILLERIN, ISTANBUL NEXT 2013 (ECE GÖZEN, NAZLI BOZDAG, NEVRA KARACA), KILIAN KERNER, LAURÈL, MALAIKARAISS, MARC CAIN, MARC STONE, MARCEL OSTERTAG, MICHAEL SONTAG, MINX BY EVA LUTZ, MIRANDA KONSTANTINIDOU, REBEKKA RUÉTZ, RIANI, SATU MAARANEN PRESENTED BY MERCEDES-BENZ AND ELLE, SCHUMACHER, SISSI GOETZE, SOPOPULAR, UMASAN and VONSCHWANENFLUEGELPUPKE.

Over the course of four days, thousands of people will attend shows, meet the media, retailers and fashion professionals who travel from around the world to see the biggest and best emerging designers on Berlin’s runways. Events will take place at Mercedes-Benz Fashion Week Berlin as well as various trade fairs and industry exhibitions that are strategically aligned to further support Berlin’s fashion prominence.

More information on designer additions, events, presentations and a final runway schedule will be released in the upcoming weeks.

Mercedes-Benz Fashion Week Berlin is made possible by the generous support of our sponsors Mercedes-Benz, DHL, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf, Tamaris and Hotel Waldorf Astoria Berlin, and will again be endorsed by the Senate for Economics, Technology and Research, Berlin. Each of these sponsors help make the hectic week of shows both effortless and pleasurable for all attendees.

Mercedes-Benz Fashion Week Berlin is an IMG event.