Prada Fall-winter 13 / 14
Fashion Weeks / Milan
February 21 2013
Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.