Last weekend of summer – golden light – serenity
smiles & whispers – making memories – complicity
The story
The Chloé mise-en-scène is
about a sisterhood, a friendship.
The specific story is
hidden so the viewer is able to enjoy the beauty of the moment in a
poetically artful way; generating a sense of time and space as well as setting
a mood and suggesting the character’s state of mind. Lou Doillon asks
questions invoking thought, inviting women into the world of
Chloé. The sound is of summer: the natural environment, birds, crickets,
wind, the laughter and joy of two women. The behaviour between the
women is very strong yet soft. The emotion of Chloé is captured.
“I wanted to capture those care-free moments when girls are alone together. To reveal the shared moments of connectedness, when the masks fall away and everything is easy and natural.”
Clare Waight Keller, Chloé Creative Director
The photographers
This
campaign sees the renewal of an iconic partnership between the Chloé Maison and
photographers Inez and Vinoodh. First joining the Chloé family in 2004, Inez and
Vinoodh have since shot several memorable campaigns for the brand. From Dewi Driegen and Caroline
Winberg running wildly through the Jardin du Luxembourg to the sultry black and
white fragrance portraits, Inez and Vinoodh bring a confident dynamism to their
imagery that captures the attitude, effortless beauty and sense of nonchalance
of Chloé.
"We love our work with Chloé since it gives us a chance to
create images and films that express women's friendship, complicity, and hopes
for the future in a light and playful manner."
Inez and Vinoodh
Inez and Vinoodh
The girls
Lou Doillon – The talented
French artist is a new face for Chloé. Clare Waight Keller was drawn to
Doillon’s effortless sense of style and authentic femininity.
Julia Stegner – Radiant
and confident, the German model captures the natural lightness and elegance that
has become synonymous with Chloé girls.
In the grass
"What are you waiting for?"
At the post
"Why don't we?"
On the deck
"Would you, if you could?"
The Baylee
"Aren't you curious?"
Sunglasses
“Where are you headed?"
Shoes
“Which is going to come first?”
