Jay Godfrey

Jay Godfrey Presented Spring 2015 Collection at

The HUB at Hudson Hotel

Electric West: Tea stained ivory lace, suede fringe, stretch denim, and  embellished fabrics comprise Jay Godfrey’s Spring 2015 collection which depicts an alluring take on western Americana.    

Jay Godfrey evolves from his Fall 2014 collection, drawing on influences from  rock ‘n’ rollers of the late 60’s and early 70’s who infused country and western  tones into their classic rock personas. Mirroring his inspiration, Godfrey is exploring new frontiers as a designer. For the first time, denim is incorporated into signature body conscious silhouettes. Bold graphic prints framed by the neutrality of tea stained ivory lace creates juxtaposition between the raw and the feminine elements throughout the collection. Fringed dresses, cropped tuxedo jackets, bibbed shirting, atypical hemline skirts and ponchos are a nod to the western inspiration, while staying true to Godfrey’s signature New York style.

 

 

 

 

    Credits

Styling: Cannon at The Cannon Media Group

Dressing: Barbara Berman

Production: LaForce + Stevens with SBI

Music: Idgy Dean – www.idgydean.com

Casting: Cannon at The Cannon Media Group

Video and Photo: Edward James

Sound/Lighting: SBI Productions

Public Relations: LaForce + Stevens

Hats: Albertus Swanepoel for Jay Godfrey

Jewelry: Susanna Galanis

Shoes: Montana Rader

Nails: Patricia Yankee for Patricia Nail Lacquer

Hair: Brittany Dion for AVEDA

Makeup: Janessa Paré for AVEDA

Fashion Kit: Commando

Special Thanks: Izzy Ruiz, Jeaanmrie Kearney, Jessica

Bell, Marissa Braat at the Cannon Media Group

 

with Courtney Reed, Broadway Actress

with Estelle, Grammy Award Winning Singer

with Jacquie Lee, runner up, Season 5 of The Voice

with Katherine McNamara, Actress

with Peyton List , Actress

 

New York-based designer Jay Godfrey is the founder and creative director behind his eponymous collection of sleek, sexy and sophisticated designs. Perpetually inspired by the chic New York woman, Godfrey’s goal as a designer is to meld the classic tailoring techniques of Savile Row with modern silhouettes and luxurious fabrics. The result is his distinctive contemporary collection of dresses and separates that accentuate the female figure. Godfrey describes himself as a minimalist who embraces color in an unmistakably sensual way. Godfrey realized his dream of becoming a designer while working his first summer job at Hugo Boss. He studied finance at Montreal’s McGill University in order to gain a grounding in business and accounting. Upon graduating, Godfrey headed to Wall Street and worked for Citigroup. While learning the finer points of finance, Jay’s goal of designing a collection led him to Parsons School of Design. An internship with Oscar de la Renta fine-tuned the young designer’s style and technique, and helped him determine the ultimate Jay Godfrey woman. Having only been in business for six years, Godfrey has quickly cultivated his signature aesthetic which perfectly lends itself to the fashion-forward and glamorous woman. The collection has caught the media’s attention and has been featured in WWD, ELLE, Cosmopolitan and the New York Post. Godfrey’s designs have also captured a loyal celebrity following and he is proud to have dressed Eva Longoria, Emma Stone, Jennifer Lopez, Eva Mendes, Angie Harmon, Eve, Leighton Meester, Petra Nemcova, and Sarah Michelle Geller. In 2008, Parsons The New School for Design presented the designer with the Parsons Alumni Achievement Award in recognition of his talent and recent accomplishments; in addition, Godfrey appeared on America’s Next Top Model as a special guest designer, where he had the honor of dressing the contestants for a red carpet event. In 2012, Godfrey, in collaboration with uniform manufacturer, Cintas, redesigned the uniforms for W Hotels worldwide for both male and female staff. In 2013, Cachet Hotel Group retained Godfrey to collaborate on the rebranding and renovation of URBN Hotel, China’s first carbon-neutral multi award-winning hotel in Shanghai as well as to curate a selection of branded retail products such as robes, mattresses, cosmetics, and decorative items. Jay Godfrey’s first free-standing boutique opened in April 2012 in New York’s historic Meatpacking District. Godfrey’s collection is also sold in Bergdorf Goodman, Intermix, Neiman Marcus, Nordstrom, Bloomingdales, and Holt Renfrew as well as numerous luxury boutiques worldwide. Godfrey resides in New York City with his wife Dara and two little girls, Allegra and Bardot.

 

MARNI MEN’S S/S 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vibrant energy. A loose, natural attitude: upbeat, neat, fast. The Marni Men collection for s/s 15 continues taking elements from different worlds - sport, utility, tailoring - dissecting and assembling them in a graphic yet spontaneous language. It builds a wardrobe suited to the needs and demands of the contemporary urban wanderer. Forms have the bold assertiveness and the raw perfection of brutalist architecture; suiting and sports merge and morph, seamlessly, creating utilitarian pieces of clothing. The accent on precision puts the focus on texture and color, defining a balance that is slightly askew, dynamic.

 

The silhouette is loose yet controlled, with an airy sense of firmness. Light wool suits are worn under oversized dusters, rolled sleeves and contrasting nuances creating a play of juxtapositions. Reversible sports blazers paired with shorts match function with ease. The iconic elements of the masculine wardrobe are distilled to their essence and then remixed with a geometric sensibility that is quintessentially Marni. The zip-up blouson, the bomber jacket, the collarless shirt-jacket, the short-sleeved shirt are addends of layerings and permutations, the sum of elements highlighted by the bold color combination. Suits have compact jackets and long lean trousers. Prints recur as an assertive element on bonded sweatshirts, shirts and trousers both highlighting and deconstructing the architectural precision of the cuts. Inside-out construction have nonchalance.

 

The dense color palette is rich in unexpected mixtures: tones of inky blue, deep green, grey, black and beige are accented with dashes of deep red, pale yellow, rust. Prints have a gestural quality: scribbles, geometries, stripes and inky flowers. Fabrics are light and airy, yet firm: suiting wools, bonded jersey, parachute cotton.

 

The graphic tone of the collection carries on in the accessories. Functional card and phone cases are worn around the neck adding another element of color and shape. Marni's classic backpack is reimagined with another colorful play. Sandals with bold color and material mixes are a light-hearted addition to the silhouette. Canvas sneakers have rubber toe caps sliced into graphic bands.

 

CHLOÉ presents EVERSTON BAG

CHLOÉ presents EVERSTON
FOR RESORT 2015

 

 

 

Introducing the EVERSTON bag – a new classic in the Chloé stable designed by Clare Waight Keller for Resort 2015, evoking the carefree attitude of the Chloé girl. The EVERSTON plays a confident game of contrasts between feminine curves and masculine structure – executed in the finest grade Italian leathers and finished with polished gold hardware. A tactile blend of smooth, nappa calfskin and sumptuous grained leather combines with the exotic touch of ‘Ayers’ watersnake to create accents of both texture and tonality. Bold yet soft colourways complement the Spring 2015 ready-to-wear collection, with hints of beige rosé, blush nude, hazel brown, stone green and cobalt blue.

The charm of the Everston lies in its pragmatic allure, as unexpected details are transformed into decoration that embodies the free-spirited, feminine essence of the Chloé DNA. Crafted in both large and medium-sized versions, its top-opening design features a soft, rolled frame set wide apart that conceals an oversized gold zipper, with hand-painted contrast edges that highlight the balance between structured geometry and the generous planes of vegetal leather. A dual system allows the Everston bag to be worn two ways, reflecting the independent and dynamic lifestyle of the Chloé girl. Firstly, an adjustable saddle strap allows the bag to be worn over the shoulder and slung low on the hip for an effortless, urban attitude. Secondly, the EVERSTON transitions into an elegant handbag with double-rolled handles and a piped horseshoe detail that finishes its subtle, 70’s-inspired design.