PHILIPP PLEIN

PHILIPP PLEIN OPENING IN BEVERLY HILLS

 

Designer Philipp Plein is in the midst of a dynamic expansion plan in the United States.  Following  the 2013 NYC showroom and Miami boutique openings and the  September 2014 inauguration of the New York City flagship on Madison Avenue, the brand will celebrate the opening of the Beverly Hills boutique on October 27^th 2014, the third flagship in the United States and the 38th worldwide.

The 140 square meter , bi-level  flagship  is located on Beverly Hills’ famed  Rodeo Drive, renowned for luxury shopping.  For this important milestone  the designer sustains the new minimal-luxury concept already unveiled at the New York boutique  with emphasis on the hexagonal logo of the PP brand.  Customers are welcomed at the entrance by the trademark giant skull   studded in jet white CRYSTALLIZED™ - Swarovski Elements.  Illuminated hexagonal elements in polished steel adorn the  essential and contemporary atmosphere and become  the identifying architectural image of the brand.  The store interior features rhythms and repetitions of the hexagon, from illuminated display shelves to an impressive ceiling overlaid with  a geometric grill of polished steel.  The elegance of black and white stone is featured throughout the store, giving a feeling of strength and sophistication.  Accented by luxurious materials including crocodile embossed leather, the space is dominated by a stunning custom made Murano smoked glass chandelier. 

Philipp Plein portrait by Terry Richardson

 

Designer Philipp Plein states:  “I visited the United States with my family  when I was fifteen, and was captivated by its pioneer spirit. Today America is my new frontier and Los Angeles is my dream city.  I am always struck by the L.A. lifestyle that focuses so strongly on aesthetics, glamour and having fun, the same basic elements that make up every collection I design.  I would love to live here if it were not so far from my headquarters.  Hopefully one day I will.”

 

Address:  250 North  Rodeo Drive -  Beverly Hills, California