South Beach will once again come alive this July, as the swimwear
industry’s most highly anticipated event returns for the ninth year.
Mercedes-Benz Fashion Week Swim will heat up the sands of The Raleigh Hotel
with five days of designer runway shows, presentations and parties on July
18-22, 2013. IMG Fashion announced today the preliminary list of designers who
will be presenting their latest Collections.
Commencing the week will be a special Kick-Off Event celebrating 25
years of ROXY with ROXY Pop Surf. The Raleigh pool deck
will transform into a surf oasis, as the iconic brand celebrates 25 years as an
industry leader. Mercedes-Benz Fashion Week Swim will also present the
following designers: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, WILDFOX
SWIM, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX SWIMWEAR, CM
CIA.MARĺTIMA, BCBGMAXAZRIAGROUP, GOTTEX, OAKLEY, L*SPACE BY MONICA WISE, A.Z
ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, 6
SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and
MINIMALE ANIMALE.
“Over the last 9 years, Mercedes-Benz Fashion Week Swim has
attracted thousands of designers, media, buyers and swimwear lovers. The
Raleigh truly becomes the center of action for the week with guests converging
to see the hottest trends. This season we expect an even larger turn out with
the impressive group of designers on the schedule, a Kick-Off party hosted by
Roxy and a few other surprise additions that will be announced very soon,” says
Christina Neault, Executive Producer, IMG Fashion Events and Properties.
“Mercedes-Benz Fashion Week Swim has a longstanding reputation as one of
the summer’s can’t-miss events. Miami is the only city in the world where
the sexiness of the Collections on the runway is paralleled by what you see on
the streets and around town,” says Stephanie Zimmer, Manager of Brand
Experience Marketing for Mercedes-Benz USA. “The beach goers, the convertibles
on the highway, the nightlife and ocean breeze are set to once again welcome
our international guests.”
Title sponsor Mercedes-Benz is joined by DHL, American Express®,
TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine and
Getty Images.
Mercedes-Benz Fashion Week Swim is an IMG Event.
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