Prada - Real Fantasies

For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.

Credits:

ART DIRECTION:     AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi

ARTWORK:                Lok Jansen Jeroen Koolhaas

EDITING:                  APRIL / Matteo Fritelli

FILMING:                  APRIL / Matteo Fritelli, Gabrio Bellotti

PHOTOGRAPHY:      Phil Meech, Agostino Osio

MUSIC:                      3o

Prada youtube channel Direct Link: http://youtu.be/kiLjtZV2Zwo

 

Per il Real Fantasies PE2013 di AMO, Prada sperimenta uno sfaccettato collage di forme schizzate a mano e dipinte, le cui ombre si stagliano in proiezioni. Semplicità, poesia e sentimentalismo, elaborati attraverso immaginarie scene cinematografiche; personaggi che eludono la nostalgia, aspirando - in un mondo di sofisticati sentimenti - alla ricerca tra desiderio e radici. Reprimere oppure rivelare: attitudini contrastanti in una serie di situazioni intime e sociali.

Credits:

ART DIRECTION:     AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi

ARTWORK:                Lok JansenJeroen Koolhaas

EDITING:                  APRIL / Matteo Frittelli

FILMING:                  APRIL / Matteo Frittelli, Gabrio Bellotti

PHOTOGRAPHY:      Phil Meech, Agostino Osio

MUSIC:                      3o

 

Prada youtube channel Direct Link: http://youtu.be/kiLjtZV2Zwo