Fendi

Fall Winter 2013-2014

 

Icons unchained

 

A modern translation and celebration of FENDI's DNA: a contemporary re-reading of fur and the new Selleria.

Fur is ubiquitous and is sublimated by innovative craftsmanship and technology.

Sport Couture: FENDIs new perceptions and hierarchy of materials. Double cashmere, silk, precious wools often doubled with neoprene. Many three-dimensional embroidery and trompe l’oeil: the craftsmanship on fabrics and leathers mimics fur and vice versa.

Form and functionality are in a constant dialogue: silhouettes and volumes are neat, anatomic, feminine, rounded, often geometrical, architectural, in one word modern.

Metamorphic minks and foxes play with the animalier FENDI codes, creating a magnified opulence of rare and precious manufacture.

Polychromic pastel tones, intarsia and stripes, versus withes and pure vivid colors.

Ongoing revisit of FENDI’s iconic handbags and the new Selleria that takes its name from the number of  hand-made stitches: Adele 1328, Anna 1322, Peekaboo 1584…

3D fur embroidery, glass tubes and micro-sequins, fringes, braiding.

Ultra-soft Cuoio Romano or sellier leather, mirrored plexiglass, printed pony, inlayed mink, weightless nappa.

Pointed pumps, boots and lace-ups have mirrored and multi-faceted heels.