Sunday, February 10, 2013

NOON BY NOOR

Noor Rashid Al Khalifa
Founder, CEO and Designer, Noon By Noor
Date of Birth: August 17, 1985
Place of Birth: Riffa, Kingdom of Bahrain

As a graduate of Arts and Science (Fashion Design) from Marymount University in Arlington, Virginia (USA), Noor has returned to her homeland of Bahrain to develop a line that captures her intrinsic vision of fashion. Her unconventional career choice was driven by a life-long passion to translate her vision to paper and transform her artwork to life.

Her hobbies include Photography, Painting, Designing and Traveling.

Haya Mohammed Al Khalifa
Co-Founder, COO and Designer, Noon By Noor
Date of Birth: September 11, 1984
Place of Birth: London, England

Also a graduate from Marymount University’s Arts and Science (Fashion Design) degree program, Haya has joined forces with her cousin Noor to add her own creative influence into the Noon By Noor line. Though her decision to take on fashion design came about at a later stage, her extensive travels throughout the world have led her to the footsteps of this innovative industry.

Hobbies: Traveling, Photography, and Reading

Noor and Haya combine influences from their homeland along with international styles, to create a captivating balance between the traditional and modern, while capturing the essence of timeless femininity.

The name for the line, Noon By Noor, comes from the Arabic letter ‘N’, pronounced as ‘noon’.

Noon By Noor is an exciting new label that is set on making an impact on the world of fashion through elegant, exotic creations that are designed to flatter the modern woman while taking inspiration from timeless styles. It is a decidedly feminine brand that combines luxurious fabrics and intricate embellishments, granting the line its qualitative edge.

Noon By Noor designers, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, adorn lavish fabrics with unexpected details, such as hand stitching, and homemade accents to add dimension and individuality to each piece. The label offers an array of tailored dresses, embellished silk jackets and statement separates that can be worn in casual sophistication by day, or in exquisite elegance by night.

In February 2011, Noon By Noor opened an exclusive showroom in the popular Seef district of Bahrain, where select customers have the opportunity to experience the line in its entirety. The five-floor establishment houses all of Noon By Noor operations, from design to tailoring and administration, while the showroom acts as an exclusive venue for fashion shows.

Noon By Noor held a successful launch event in Los Angeles in July 2011, with a number of celebrities in attendance including Kim Kardashian and Lo Bosworth, who were both wearing Noon By Noor, as well as Demi Lovato and AnnaLynne McCord. In February 2012, Noon By Noor held an event in New York during New York Fashion Week to present the Fall/Winter 2012-2013 collection with Blake Lively in attendance wearing Noon By Noor. Other guests at the highly publicized event included Maria Menounos and Joe Zee.

In September 2012, Noon By Noor presented their Spring/Summer 2013 collection at Mercedes-Benz Fashion Week in New York. This landmark achievement marked the first ever GCC brand to be invited by IMG to present at Mercedes-Benz Fashion Week. The show was deemed a huge success with international press praising the collection. Sitting front row was fashion it-girl Olivia Palermo, socialite Cory Kennedy and actress India de Beaufort, all wearing Noon By Noor Resort 2013. Also at the show was Nicky Hilton, photographer and blogger Scott Schuman, stylist Robert Verdi and actress Sami Gayle.

2011 marked the launch of the Noon By Noor online boutique. The collections can also be found at Saks Fifth Avenue Bahrain and Harvey Nichols, Kuwait with more locations to be added in the near future.

Noon By Noor
Autumn/Winter 2013 Collection
Mercedes-Benz New York Fashion Week


 music by The Misshapes, hair by Laurent Dufourg for PRIVE, make up by Neil Young for MAC Cosmetics and nails by Red Carpet Manicure.

VIP Attendees:
Olivia Palermo, Selita Ebanks, Poppy Delevingne, BryanBoy, Leigh Lezark, Nigel Barker, Rumi Neely, Kelly Framel, Aimee Song, Cory Kennedy, Lauren Rae Levy and Alex McCord

Embedded images: BFA

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