 |
Rome, July 2012 - Malo announces the opening of a new,
exclusive Malo brand boutique along via Borgogna in Rome. The main entrance is
on Via Belsiana, in the very heart of the capital’s luxury shopping district
and a major destination for tourists and travelers from around the world.
Founded in Florence in 1972, the brand is celebrating
its 40th anniversary this year, and the opening of the new Rome boutique marks
this important date. The store beautifully displays each of the product lines,
from the men's, women's and baby collections to the accessories and home
collections. The boutique exudes an elegant, welcoming and sophisticated
atmosphere.
The new boutique is situated inside an historic Roman
palazzo, spanning 400 square meters on three floors from the ground up. This
prestigious location is flooded with natural light from its large windows,
which emphasizes the pure colors of the collections and the cashmere, yarns and
fine materials for which Malo has always been known.
The interior decor boasts an oversized partition
shelving unit in painted wood, along with contemporary furnishings and a
selection of antique objects attesting to Malo’s longstanding tie with the art
world and creating an elegant balance between tradition and modernity.
The space, like the brand, is emblematic of the value,
lifestyle, beauty and sublime quality of timeless fashion. Malo’s identity is
unmistakable, taking the material and creating sophistication and understated
luxury, combining expert craftsmanship and a taste for the new, re-inventing
and recreating each season in the spirit of absolute innovation.
|
Photos courtesy of Malo Press Office
No comments:
Post a Comment