Prada in Macau

PRADA OPENS A NEW STORE COMPLETELY DEDICATED TO THE MEN’S COLLECTIONS IN MACAU 

Prada opens its fourth store in Macau, inside the prestigious ‘Studio City’ Mall. The space, designed by architect Roberto Baciocchi, covers a total area of approximately 500 square metres on a single level and houses the men’s ready-to-wear, leather goods, accessories and footwear collections. A succession of light-coloured stone pillars and light boxes inserted into black granite volumes sets the rhythm of the external façade. The internal façade is clad in black granite, while slim burnished steel profiles frame the entrances, windows and light boxes. The two entrances open on an area defined by a succession of spaces, each featuring a different atmosphere. The area dedicated to the leather goods and accessories collections is characterised by Saint Laurent marble floorboards, ebony-clad walls and polished steel display cases and counters. An elegant sitting area, defined by cotto-coloured leather sofas, leads to the space where the men’s footwear and ready-to-wear collections are showcased. The space housing the footwear collections is defined by ebony floorboards and polished steel and crystal cases and counters with drawers covered in coloured saffiano leather exalting the product display. Cotto-coloured leather sofas complete the furnishing. The last room, dedicated to the ready-to-wear collections, is characterised by walls featuring orange encaustic painting, creating an elegant atmosphere. 

photo credit: Courtesy of Prada

PRADA APRE A MACAO UN NEGOZIO INTERAMENTE DEDICATO ALLE COLLEZIONI MASCHILI 

Prada inaugura il suo quarto negozio a Macao all’interno del prestigioso Mall ‘Studio City’. Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 500 metri quadrati su un unico livello e ospita le collezioni maschili abbigliamento, pelletteria, accessori e calzature. Il ritmo della facciata esterna è scandito da colonne in pietra chiara e da un susseguirsi di lightbox inseriti in volumi in granito nero. La facciata interna è caratterizzata da un rivestimento in granito nero, mentre leggeri profili in acciaio brunito incorniciano gli ingressi, le vetrine e i light box. Due ingressi conducono a un ambiente interno articolato in una serie di spazi dalle diverse atmosfere. L’area dedicata alle collezioni di pelletteria e accessori è caratterizzata da pavimento a doghe sottili in marmo Saint Laurent, pareti in legno di ebano e banchi espositivi in acciaio lucido. Un elegante salotto, definito da poltrone in pelle color cotto chiaro, introduce allo spazio dedicato alle collezioni di calzature e abbigliamento maschili. L’ambiente che ospita le collezioni di calzature è definito da pavimento a doghe sottili in legno di ebano e teche con banchi espositivi in acciaio lucido e cristallo dai cassetti in saffiano colorato. Divani in pelle color cotto chiaro completano l’arredo. L’ultima stanza, dedicata alle collezioni di abbigliamento, è caratterizzata da pareti in encausto arancione che creano un’atmosfera elegante.

Prada

Prada opens its second store in Sanya, China, inside the prestigious ‘Sanya Haitang Bay CDF International Shopping Mall’, in the Haitang Bay district.

The space, designed by architect Roberto Baciocchi, covers a total area of approximately 420 square metres on a single level and houses the women’s and men’s ready to wear, leather goods, accessories and footwear collections.

The façade inside the mall is clad in black Marquinia marble and embellished with slim polished steel profiles, highlighting the large entrances, windows, light boxesand display windows.

The first entrance, defined by thesignature black-and-white marble chequered flooring,leads to a spacewhere the women’s leather goods and accessories collections are displayed. The areais characterised bygreen fabric-clad walls with cut-in alcoves recalling Prada’s iconic display niches, an element defining all the store spaces dedicated to the women’s collections. Polished steel display counters with drawers covered in coloured saffiano leather complete the furnishing.

The women’s footwear collection is presentedin niches with polished steel profiles outlining the walls’ curved surface; green velvet sofas define the space.

The women’s ready-to-wear collection is displayed in an areawith transparent Perspex units enhancing the elegant atmosphere.

The entrance to the area dedicatedto men opens up on a space characterised by Saint Laurent marble floorboardsand ebony-clad walls with precious polished steel nicheshosting the men’s leather goods and accessories collections.

The area dedicated toready-to-wear andfootwear is characterised by ebony floorboards and walls, darkbrown carpeting and cotto-coloured leather sofas. Polished steel display cases and counters with drawers covered in coloured saffiano leatherenrich the space.

 

 

Prada inaugura in Cina il suo secondo negozio a Sanya, nel distretto di Haitang Bay, all’interno del prestigioso ‘Sanya Haitang Bay CDF International Shopping Mall’.

Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 420 metri quadrati su un unico livello e ospita le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature.

La facciata interna al mall è impreziosita da un rivestimento in marmo nero Marquinia e da leggeri profili in acciaio lucido che sottolineano gli ampi ingressi, le vetrine, il light-box e le vetrinette espositive.

Un primo ingresso, definito dal classico pavimento in marmo a scacchi bianchi e neri, introduce in un ambiente che ospita le collezioni femminili di pelletteria e accessori. Lo spazio è caratterizzato da pareti rivestite in tenda di tela verde con nicchie che richiamano le storiche buche Prada, elemento che contraddistingue tutti gli ambienti del negozio dedicati alle collezioni femminili. Completano l’arredo, banchi espositivi in acciaio lucido con cassetti in saffiano colorato.

Le calzature donna sono esposte in nicchie con profili in acciaio lucido che disegnano il movimento delle pareti; divani in velluto verde definiscono lo spazio.

La collezione di abbigliamento femminile è presentata in un ambiente con espositori in lame di perspex trasparente, che ne esaltano l’atmosfera.

L’ingresso all’area uomo introduce a uno spazio caratterizzato da pavimento con doghe a spina di pesce in marmo Saint Laurent e pareti in legno di ebano con preziose teche in acciaio lucido che ospitano le collezioni maschili di pelletteria e accessori.

L’area dedicata all’abbigliamento e alle calzature è caratterizzata da pavimenti e pareti in legno di ebano, moquette testa di moro e sedute in pelle color cotto chiaro. Arricchiscono lo spazio, teche in acciaio lucido e banchi espositivi con cassetti in saffiano colorato.

 

Marni

MARNI PRE-FALL 2015

 

 

 

Personality, dynamism, eclecticism. Strong women crossing the globe with ease and independence. The Marni pre-fall 2015 collection is spontaneous and expressive. It mixes the colorful tactility of Nick Cave's soundsuits with nods to men's tailoring and hints of the 70s, pragmatism and embellishment, abstract shapes and military felts. The harmonic juxtaposition of elements is quintessentially Marni.

 

Precise, softly graphic cuts draw a tall, elongated silhouette. Lean dresses with mismatched knitted vests are worn under neat double-breasted peacoats, while scuba jersey is cut into asymmetric shapes that have the ponderous energy of a Suzan Frecon painting. Envelope belts mark the waist high, further highlighting the slenderness of the figure. The geometry of intarsia vinyl leather skirts is vertical and playful, as are the exaggerated men's cuffs.

 

Fur recurs as a texture and a tactile diversion: long vests and collarless coats are made of colorful tufts of alpaca, marmotta inserts and plastic disc embroideries are applied onto strict tops or felt skirts, merging decoration, protection and function.

 

 

 

A certain ease characterizes pieces that are combined with quirk and precision: fluid coats, flares, pure tops. Pragmatic quilting and military sobriety tone down the exuberance of the short and sharp brocade dresses, creating a fluid play of opposites.

 

The color palette is dense and personal: tones of mud, dark green, blue and charcoal are accented with flashes of deep or bright red, bright green, electric blue. Fabric are firm, with a tactile hand and a stress on texture: bonded jersey, three ply wool fresco, felt, double technical wool, silk crepe, brocade. Prints swing between the precise and the pictorial: fragmented lines, rhythmic geometries and sequential grids alternate with pimpernel blooms and hortus motifs.

 

The architectural line also characterizes accessories. Boots and ankle-strap shoes have contrast sculptural heels, while felt sandals are mounted on cut-out wedges. Running shoes are covered in geometric prints. Bags are small and structured, such as the new box bag with metal sides and the embroidered clutches, or soft and roomy, such as the intarsia or alpaca shoppers. Bijou are mobile compositions of geometric shapes, abstract flowers and spheres made of natural horn and colored resin.

 



Marni

MEN’S F/W 2015-2016

 

 

Regeneration. The new Marni collection lands a ponderous gaze on the past, whilst bringing it firmly to the present. The Museo Marino Marini, where the show takes place, is a seamless juxtaposition of existing elements and new architectural interventions, so is the collection. Neat shapes charge up in the choice of tactile materials, in the bold play of colors and textures, suggesting an idea of easy elegance.

 

Fur, knit and sturdy tailoring toy with sophisticated quirks of personality. Zip-up tunic tops layered on printed shirts and skinny sky trousers suggest dynamism. Collarless coats have the ease of a cardigan and the intimacy of a robe, while double-breasted styles have a welcoming roominess.

 

Formality is approached from a slightly off-kilter angle: mismatched checks, broken suits, plain dress shirts paired with knitted ties. Jackets are compact, with a high buttoning, while trousers flare at the hem, or fall straight. The inside of the garments and their details are as studied and surprising as the outside: colorful pocket linings, contrast taping, hidden buttoning.

 

Fur is a strong feature in many ways throughout the collection. Alpaca on outerwear, long sheepskin gilets closed by snaps worn on top of suits, bonded goat cardigan coats, astrakhan and bleached alpaca scarves.

 

Knits are boxy and tactile, with a home-spun quality.

 

The color palette is earthy and deep: tones of brown, blue, grey, black are accented with flashes of red, yellow, flesh. Prints are painterly blossoms. Fabrics are precious and firm, with a stress on textures: twisted flannel, herringbone tweed, linen-wool, double faced angora cashmere, wool gabardine, bonded suede.

 

The progressive tone of the collection carries on in the accessories. Sturdy zip-up boots and derbies have contrast "mended" heels, sliced rubber toe caps give sneakers an old-school feel. Goat fur backpacks and wool apron bags match the looks.
 

 

MIU MIU

 OPENING IN DUBLIN, THE REPUBLIC OF IRELAND

November 24th 2014 - Miu Miu opens in the prestigious Brown Thomas, Ireland’s most famous and prestigious department store, in Grafton Street, Dublin.

 

The Miu Miu space, located on the ground floor, is dedicated to collections of bags and accessories.

Designed by the architect Roberto Baciocchi, the space upholds the iconic signatures of Miu Miu’s retail environment throughout. Gold damask covers soft furnishing and walls while glass shelving and polished steel counters ensure product is displayed at its best. A brown marble floor covered with luxurious gold carpet finishes the interior in a classically elegant manner.

Brown Thomas was first opened by Hugh Brown at 16 Grafton Street in 1848 and expanded over the following century. Today it extends over 12,000 square metres and is home to the world’s best-known luxury brands.

 

 

MIU MIU SBARCA IN IRLANDA E APRE A DUBLINO

 

24 Novembre 2014 - Miu Miu apre all’interno del department store più famoso e prestigioso d’Irlanda, Brown Thomas, che sorge in Grafton Street a Dublino.

Lo spazio Miu Miu, posto al piano terra, è dedicato alle collezioni di borse e accessori.

Disegnato dall’architetto Roberto Baciocchi, il punto vendita rimane fedele ai dettagli iconici degli spazi retail Miu Miu. Il damasco dorato ricopre la parete sotto forma di morbida tenda mentre mensole in tessuto e banchi in acciaio lucido garantiscono la migliore esposizione possibile degli articoli. Il pavimento in marmo bianco del department store viene ricoperto da un lussuoso tappeto color olio il quale apporta il tocco finale dall’eleganza classica.

Brown Thomas venne aperto da Hugh Brown al numero 16 di Grafton Street nel 1848, per poi espandersi nel secolo seguente. Oggi si estende su 12.000 metri quadrati e ospita i marchi del lusso più famosi al mondo.

 

 

Prada

Pradasphere comes to Hong Kong

Prada: A cosmos of its own

composed of heavenly bodies

set in complex orbit.

A universe of contradictions

and endless elaborations—

noble causes and base temptations—

where idealism meets vanity,

intelligence meets passion,

fashion meets fiction.

Welcome to the Pradasphere

 

Milan, Italy, November 18th, 2014—Pradasphere, a special exhibition exploring the universe of Prada, is unveiled on November 18th in Hong Kong, situated on the top of Central Ferry Pier 4, with dramatic views across the harbour to Kowloon. Debuted in London in May 2014, the exhibition traces the multivalent obsessions of one of the world’s most iconic brands.

Conceived as a natural history of Prada, Pradasphere is a collection of archival objects arranged to reveal the complex, often intertwined, references of Miuccia Prada, her atelier, and a tight-knit circle of collaborators. The singular Prada vision is manifest in everything from fashion and accessories to art, architecture, film, and culture. Pradasphere posits that there are core ideas engaging beauty, taste, embellishment, gender, vanity, and power, which are repeatedly reworked through those diverse channels. The Prada oeuvre represents both an aesthetic journey and a critique enacted through the products of fashion. But it is also an unabashed celebration of exquisite materiality and craftsmanship, a paean to the rare and the finely wrought, and a wholehearted endorsement of the stylistic iconoclast.

The centrepiece of Pradasphere comprises six towering showcases dedicated to the central themes that have distinguished the work of Prada. The displays combine work from diverse collections to demonstrate the recurrent concepts present in the work. In addition, the exhibition includes: heritage items from the Prada archives; shoes and bags from the past collections organized by theme; examples of exquisite fabrics and materials; Prada history timeline; a screening room presenting short films; architectural projects; and a library of publications.

Each of the sections follows a specific methodology and curatorial approach: origins includes authentic artifacts from the period that Mario Prada opened the first boutique in 1913 in Milan’s prestigious Galleria Vittorio Emanuele II shopping arcade. The casework follows the design of the elegant displays that Prada has preserved at the original site.

Typologies dominates the centre of the hall, with six freestanding dioramas each dedicated to a specific obsessions or fascination.

Modernism: Classic, minimal composition.

Figuration: The passion for prints.

Continentalism: Homage to European history.

Excessivity: Testing the limits of extravagance.

Animality: Inspiration from the natural world.

Femasculinity: The crossover of the sexes.

 

Evolution is a detailed Prada timeline divided into multiple trajectories on a long electronic screen. The timeline juxtaposes men’s and women’s collections, as well as accompanying advertising campaigns and fashion show spaces, with art projects, architectural projects, and other special Prada events. In addition, adjacent display cases house architectural models from frequent collaborators Rem Koolhaas/oma and Herzog & de Meuron, books, exhibition catalogues, and other ephemera.

Specimens brings together shoes and bags from diverse seasons and recombines them to illustrate essential qualities that run through all collections. Surrounding vitrines focus on the painstaking process of design and prototyping that goes into every product.

Construction includes a floor-to-ceiling video display that organises many of Prada’s most iconic looks by colour. The moving images are all drawn from runway footage shot during the fashion shows. Large-scale table vitrines present the precious, exotic, delicate, handmade textiles and innovative materials that make up Prada’s most exclusive designs.

Observation is a screening room with a program of some of Prada’s most ambitious film/video projects produced in collaboration with directors including Ridley Scott, Roman Polanski, and Wes Anderson.

Curated by Prada creative director Fabio Zambernardi in collaboration with New York-based designer and writer Michael Rock and his studio 2×4, the exhibition attempts to reveal something of the Prada method. “Pradasphere is a depiction of a collective, often exuberant, wildly creative design process.” notes Rock. “It is a story told primarily through things because design is a way of making in the world. And these things are extraordinary, both in their sensuality and as the manifestation of critical issues engaged by design that deals with the body— especially the female body—in such a direct way.” Revolving around these diverse references and influences, heritage and history, the iconic and the idiosyncratic, Pradasphere portrays a disruptive approach to design, style, art, and culture that is unique in the world of fashion today.

Pradasphere is free and open to the public from November 19, 2014 to December 5, 2014.

To find out more about Pradasphere, go to www.prada.com

 and follow Prada on Facebook and @Prada #Pradasphere on Twitter and Instagram.

 

 

 

 

 

Pradasphere approda a Hong Kong

 

Prada: Un cosmo indipendente

composto da corpi celesti

disposti in un’orbita complessa.

Un universo di contraddizioni

e infinite elaborazioni –

nobili cause e tentazioni ancestrali –

dove l’idealismo incontra la vanitŕ,

l’intelligenza incontra la passione,

e la moda incontra la finzione.

Benvenuti in Pradasphere

 

Milano, 18 novembre 2014- Pradasphere, l’esclusiva mostra che esplora l’universo Prada, viene presentata oggi ad Hong Kong, in una location d’eccezione, il molo Central Ferry Pier 4, che offre splendide, ampie vedute dal porto fino a Caolun. La mostra, che ha debuttato a maggio 2014 a Londra, svela le ossessioni polivalenti di uno dei marchi piů iconici al mondo.

Concepita come un viaggio attraverso la storia di Prada, Pradasphere č una collezione di oggetti d’archivio ideata per svelare i complessi, e spesso intricati, riferimenti di Miuccia Prada, del suo atelier, e della sua fitta cerchia di collaboratori. Il DNA di Prada appare evidente in ogni dettaglio, dalla moda agli accessori, all’arte, all’architettura, al cinema e alla cultura. Pradasphere parte dal presupposto che le idee chiave di bellezza, gusto, decorazione, genere, vanitŕ e potere siano costantemente rielaborate attraverso questi diversi canali. L’opera di Prada rappresenta sia un viaggio estetico sia un’analisi critica, espressi attraverso I prodotti della moda. Ma č anche una sfrontata celebrazione di sublime materialitŕ e artigianalitŕ, un inno alla raritŕ e alle lavorazioni ricercate, un sincero sostegno dell’iconoclastia stilistica.

Cuore della mostra sono sei imponenti teche dedicate ai temi centrali che hanno caratterizzato il lavoro di Prada. Le vetrine ospitano articoli appartenenti a diverse collezioni, per esplorare i concetti ricorrenti nelle sfilate Prada. Inoltre, la mostra comprende: articoli storici provenienti dagli archivi Prada; calzature e borse delle collezioni passate disposte per tema; campioni di materiali e tessuti

pregiati; la cronologia della storia di Prada; una screening room dove si visionano cortometraggi; progetti architettonici; e una selezione di pubblicazioni.

Ciascuna sezione segue uno specifico approccio metodologico e curatoriale: origini comprende manufatti originali risalenti alla nascita di Prada, quando Mario Prada aprě il primo negozio all’interno della prestigiosa Galleria Vittorio Emanuele II a Milano nel 1913. L’esposizione segue il design degli eleganti espositori che Prada ha preservato all’interno del sito originale.

Tipologie domina il cuore della mostra, con sei diorami dotati di supporto, ciascuno dedicato a una specifica ossessione o fascinazione.

Modernism: il classico, la composizione minimal;

Figuration: la passione per le stampe;

Continentalism: un omaggio alla storia europea;

Excessivity: i limiti della stravaganza messi alla prova;

Animality: la natura come fonte di ispirazione;

Femasculinity: l’incrocio dei generi.

 

Evoluzione rappresenta una cronologia dettagliata di Prada, suddivisa in molteplici traiettorie visionabili su un display elettronico. La cronologia presenta giustapposizioni di collezioni Uomo e Donna, campagne pubblicitarie e spazi sfilata, tutto accompagnato da progetti artistici e architettonici e da altri eventi speciali Prada. Inoltre, attigui espositori accolgono modelli architettonici di Rem Koolhaas/oma e Herzog & de Meuron – frequenti collaboratori di Prada – libri, cataloghi e oggetti di ogni genere.

Emplari unisce calzature e borse appartenenti a stagioni diverse, ricombinandole per illustrare le qualitŕ essenziali ricorrenti che legano tutte le collezioni. Le vetrine espongono il meticoloso processo di design e di realizzazione di prototipi dietro ogni prodotto.

Costruzione attraverso un monitor a tutta altezza sono svelati i look piů iconici di Prada, organizzati per colore. Le immagini provengono tutte da video delle sfilate. Ampi banchi con espositori ospitano i preziosi, esotici, e delicati tessuti realizzati artigianalmente e i materiali innovativi che danno vita ai design piů esclusivi di Prada.

Osservazione č una screening room dove vengono proiettati alcuni tra I progetti cinematografici piů ambiziosi di Prada, cortometraggi e video realizzati in collaborazione con registi del calibro di Ridley Scott, Roman Polanski e Wes Anderson.

Curata da Fabio Zambernardi, creative director di Prada, in collaborazione con il designer e scrittore newyorkese Michael Rock e il suo studio 2x4, la mostra vuole svelare qualcosa in piů sul metodo Prada. “Pradasphere č la rappresentazione di un processo di design altamente creativo e collettivo, spesso esuberante”, afferma Rock. “E’ una storia raccontata principalmente attraverso gli oggetti, perché il design rappresenta un modo per esplorare il mondo. E questi oggetti sono straordinari, sia per la loro sensualitŕ sia come manifestazione di questioni critiche affrontate da un processo creativo che ruota intorno al corpo – specialmente quello femminile – in modo cosě diretto”.

Imperniata su questi molteplici riferimenti e influenze, tra patrimonio e storia, tra iconico e idiosincratico, Pradasphere rappresenta un approccio al design, allo stile, all’arte e alla cultura destabilizzante, unico nel mondo della moda di oggi.

Pradasphere sarŕ aperta al pubblico gratuitamente dal 19 novembre al 5 dicembre 2014.

Per saperne di piů su Pradasphere, visitate il sito www.prada.com e seguite Prada su Facebook e @Prada #Pradasphere su Twitter e Instagram.