MARNI BOUTIQUE IN SAN FRANCISCO

Marni is pleased to announce the opening of its new flagship boutique at 77 Maiden Lane, in San Francisco’s Union Square district.

The new store design concept was initially launched with the Madrid and Milan boutiques and is the result of the collaboration between Consuelo Castiglioni, Marni's creative director, and Luz Maria Jaramillo, the brand's interior designer. The new Marni retail experience in this northern Californian city spans 3500 square feet across two levels, bringing together diverse geometries in a harmonious mix of forms, materials and moods that embody the brand’s aesthetic language. The boutique retains the building’s original architectural features, such as the high ceilings, illuminated by multiform Barrisol light sources, to give it a spacious feel.

The women’s collections are displayed on the ground floor, where the variegated hues of the asymmetrical marble floor tiles complement the chromatic spectrum of white, green and grey used to delineate the clothing and accessory collections. Geometric carpets and plush ottomans in sage-green velvet create the backdrop for displays where handbags and totes stand on canvas-wrapped shelving, eyewear and bijoux find their niche in crystal and steel boxes that punctuate the walls, and shoes pair up in leather-lined alcoves.

A granite and glass staircase leads to the basement, home exclusively to  the men’s collections, where the theme of marble accents and bold chromatic elements continues, with display and counter surfaces depicted in yellow, octane, magenta and optical white, a striking contrast to the pale smoothness of the concrete floor.

 The opening of this new boutique in the United States further strengthens Marni’s presence in this strategically important market.

Prada

Prada opens its second store in Sanya, China, inside the prestigious ‘Sanya Haitang Bay CDF International Shopping Mall’, in the Haitang Bay district.

The space, designed by architect Roberto Baciocchi, covers a total area of approximately 420 square metres on a single level and houses the women’s and men’s ready to wear, leather goods, accessories and footwear collections.

The façade inside the mall is clad in black Marquinia marble and embellished with slim polished steel profiles, highlighting the large entrances, windows, light boxesand display windows.

The first entrance, defined by thesignature black-and-white marble chequered flooring,leads to a spacewhere the women’s leather goods and accessories collections are displayed. The areais characterised bygreen fabric-clad walls with cut-in alcoves recalling Prada’s iconic display niches, an element defining all the store spaces dedicated to the women’s collections. Polished steel display counters with drawers covered in coloured saffiano leather complete the furnishing.

The women’s footwear collection is presentedin niches with polished steel profiles outlining the walls’ curved surface; green velvet sofas define the space.

The women’s ready-to-wear collection is displayed in an areawith transparent Perspex units enhancing the elegant atmosphere.

The entrance to the area dedicatedto men opens up on a space characterised by Saint Laurent marble floorboardsand ebony-clad walls with precious polished steel nicheshosting the men’s leather goods and accessories collections.

The area dedicated toready-to-wear andfootwear is characterised by ebony floorboards and walls, darkbrown carpeting and cotto-coloured leather sofas. Polished steel display cases and counters with drawers covered in coloured saffiano leatherenrich the space.

 

 

Prada inaugura in Cina il suo secondo negozio a Sanya, nel distretto di Haitang Bay, all’interno del prestigioso ‘Sanya Haitang Bay CDF International Shopping Mall’.

Lo spazio, progettato dall’architetto Roberto Baciocchi, occupa una superficie totale di circa 420 metri quadrati su un unico livello e ospita le collezioni femminili e maschili di abbigliamento, pelletteria, accessori e calzature.

La facciata interna al mall è impreziosita da un rivestimento in marmo nero Marquinia e da leggeri profili in acciaio lucido che sottolineano gli ampi ingressi, le vetrine, il light-box e le vetrinette espositive.

Un primo ingresso, definito dal classico pavimento in marmo a scacchi bianchi e neri, introduce in un ambiente che ospita le collezioni femminili di pelletteria e accessori. Lo spazio è caratterizzato da pareti rivestite in tenda di tela verde con nicchie che richiamano le storiche buche Prada, elemento che contraddistingue tutti gli ambienti del negozio dedicati alle collezioni femminili. Completano l’arredo, banchi espositivi in acciaio lucido con cassetti in saffiano colorato.

Le calzature donna sono esposte in nicchie con profili in acciaio lucido che disegnano il movimento delle pareti; divani in velluto verde definiscono lo spazio.

La collezione di abbigliamento femminile è presentata in un ambiente con espositori in lame di perspex trasparente, che ne esaltano l’atmosfera.

L’ingresso all’area uomo introduce a uno spazio caratterizzato da pavimento con doghe a spina di pesce in marmo Saint Laurent e pareti in legno di ebano con preziose teche in acciaio lucido che ospitano le collezioni maschili di pelletteria e accessori.

L’area dedicata all’abbigliamento e alle calzature è caratterizzata da pavimenti e pareti in legno di ebano, moquette testa di moro e sedute in pelle color cotto chiaro. Arricchiscono lo spazio, teche in acciaio lucido e banchi espositivi con cassetti in saffiano colorato.

 

Ermanno Scervino

La collezione di Ermanno Scervino primavera-estate 2015 e’ un insieme di eleganza, sensualita’, colori vivaci, estivi. Una collezione che veste perfettamente una donna feminile, sensuale e sempre molto chic.

Due dei colori primari per la stagione estiva sono il verde prato e l’azzurro cielo. Intrecci, pizzo e tanti  altri dettagli sia nei cappotti, sia nei vari accessori che completono ogni look rendendolo ancora piu meraviglioso.

Una collezione anche ricca di accessori – dalle borse a mano ricamati, brillanti, fino a quelle piu ampie, capienti, ma sopratutto quella piu particolare –la borsa cube. Come nei vestiti anche negli

accessori un tocco gli swarowski trasforma ogni capo in un sogno. Da non perdere e’ anche il denim con gli intarsi che sono tutte lavorazioni fatte a mano. Ed anche se Scervino prova di introdurre anche qualcosa di piu sportivo e adatto per lo street, rimane sempre visibile il suo senso di eleganza eraffinatezza che trasformano la collezione in una collezione da favola.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

Ringraziamo Teodora Koeva per la sua cortese collaborazione.

ANTONIO GRIMALDI

 

TRIBUTE TO SIXTIES

2015 SPRING-SUMMER READY TO WEAR COLLECTION

 

 

 

Multifaceted inspirations and explicit references to the 60’s make up the Antonio Grimaldi Spring-Summer 2015 collection, to be shown in the magical salons of the Italian Embassy in Paris. Mina’s “Le mille bolle blu”, the irreverent icons of a fascinating androgynous moment like Twiggy, an original mélange of aesthetics, creative and stylistic.

For the next spring-summer Antonio Grimaldi contemporarily reinterprets the glamorous look of made in the 60’s. Curated by Maestro Sergio Valente and Intercoiffure Italia; the hair is combed in lateral lines with short tails adorned with metal rings. Make up follows the fil rouge of the hair styling through the revisitation to the period, with soft colors and shades of bronze.

Shirts, inlaid with ruffles of tulle and laser cut georgette, alternating with damask pendants with Mikado, becomes a polo to then transform for the night into a oversized hood, also embroidered and inlaid with tulle and organza with mini shorts in gazar.

Mini shift dresses, as well as the forms of oversized sculptures or printed tunics, presented with mini waist belts in neoprene give way to skirts in gazar with balloon effect that returns in long dresses.

For the evening, Antonio Grimaldi plays on transparencies and volumes. Lightweight fabrics, almost impalpable to the touch confers an almost sacred sensuality to the silhouette in a playful juxtaposition of fullness and emptiness where proportions and lengths, carefully balanced between tailoring and spirited rebellion seem to be sculpted textures on the body. Dresses in oval shape or in draped jersey and georgette alternate with sequence with double chromatic effect. Jersey returns in blouses that are cleverly reinterpreted with master tailoring. Experimentation with fabrics has not been overlooked, neoprene with Sangallo effect, also in an “over” version lined with a contrasting silk mikado.

Prints are used in the reproduction of ties from a mens wardrobe, for a woman with a reborn sensuality. Antonio Grimaldi mixes the influences of Pop Art, with an understanding of its reproducibility in the contemporary world, shown in the drip technique both in mini and long dresses.

The chromatic palette ranges from bright colors and metallic shades to blue the shade of oil, from powder blue to teal, olive, lime, pale yellow and pink. As in the srunning photographic works of Terry O’Neill, the inevitable colors of white and black. White, is candid, is pure, is the purest.

Black in transparence assumes the color of the underlying texture.

The androgynous 60’s girls of Antonio Grimaldi soar on platform sandals in soft colors like pearl gray, pale pink and beige embellished with metal profiles. Bracelets are plated in gold and for the evening diamond earrings are oversized. Bags in long size, is an elongated and rolled gold clutch.