KARL
LAGERFELD TO OPEN ITS SECOND Paris CONCEPT STORE IN LE MARAIS
KARL
LAGERFELD is pleased to announce the opening of its newest concept store in Paris,
located in the heart of the Le Marais district. Situated at 25 rue Vieille du Temple,
it will open on June 7th, 2013, and cater to the neighbourhood’s
increasingly vibrant, dynamic crowds of fashion-forward locals and tourists.
This
is KARL LAGERFELD’s second contemporary concept store to open in Paris this year
and joins the Boulevard Saint Germain location that launched last February. KARL
LAGERFELD Le Marais store will combine the brand’s accessible luxury collections
with cutting-edge digital technology and Karl Lagerfeld’s iconic design
aesthetic.
Spanning
over two stories, the 65-sq-m concept store will encapsulate the KARL LAGERFELD
experience. The entire interior décor reflects the distinctive essence of the
brand: modern features combine with classic accents, while shiny and matte
elements
juxtapose black and white compositions.
Throughout
the store, shoppers will find a special selection of Karl ready-to-wear pieces
for men and women. The store will also feature Karl accessories – watches, handbags
and eyewear – plus a unique assortment of gifts such as Lagerfeld’s favourite photography
and design books, and his limited-edition tokidoki. All the while, mirrors and
walls of light will illuminate and enhance the collection displays.
Beyond
fashion and accessories collections, the store will also embrace KARL LAGERFELD’S
affinity and connection to the digital world, doubling as a virtual window
to Karl Lagerfeld himself. The store space will create unparalleled, engaging ways
for consumers to connect with the multi-faceted brand.
Shoppers
can use a digital Guestbook on KARL iPads, where they can view the latest collections
and news, watch videos, surf Karl.com, and take photos of their favourite items.
They will also be invited to personally contact Karl Lagerfeld by leaving a
note for
the designer.
Fitting
rooms will be equipped with unique Photobooths; built-in touchscreens will allow
shoppers to photograph their looks and apply various Karl-inspired filters to their
photos. They can share these images via Facebook, Twitter and email.
Meanwhile,
iPad minis will be integrated into display racks, inviting visitors to explore the
entire collection online. The shopping experience concludes at the check-out; payment
can be made quickly and efficiently using a mobile device.
“As
our fashion house is based in Paris, we’re thrilled to be opening our second
store in
the city this year,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Le Marais
is an area
that’s simultaneously vibrant, trendy and edgy, and I look forward to expanding
our presence in this neighbourhood. It perfectly complements the cool, accessible-luxe
feel of our brand, and I am confident that both locals and international
visitors will enjoy visiting the concept store."
Avec la
ligne KACHE, la maroquinerie en cuir estampé du profil du designer joue avec
les codes Iconik et Ironik de la marque et propose des modèles de sacs,
pochettes et portefeuilles aux coupes simples dans une gamme de 5 couleurs.
Les lunettes de
soleil adoptent quant à elles un look vintage et glamour. Les montures rondes
en acétate sont encadrées de branches en métal et sont disponibles en noir, en
havane ou en écaille.
Porte-clefs : 39€
Portefeuille :
169€, disponible en Noir, Bleu, Blanc, et Argent
Sac : 399€,
disponible en Rouge, Noir, Bleu, Blanc, et Argent
Solaires : 195€,
disponibles en Noir, Havane et Ecaille
