NEW CONCEPT STORE IN LE MARAIS

KARL LAGERFELD TO OPEN ITS SECOND Paris CONCEPT STORE IN LE MARAIS

 

KARL LAGERFELD is pleased to announce the opening of its newest concept store in Paris, located in the heart of the Le Marais district. Situated at 25 rue Vieille du Temple, it will open on June 7th, 2013, and cater to the neighbourhood’s increasingly vibrant, dynamic crowds of fashion-forward locals and tourists.

This is KARL LAGERFELD’s second contemporary concept store to open in Paris this year and joins the Boulevard Saint Germain location that launched last February. KARL LAGERFELD Le Marais store will combine the brand’s accessible luxury collections with cutting-edge digital technology and Karl Lagerfeld’s iconic design

aesthetic.

Spanning over two stories, the 65-sq-m concept store will encapsulate the KARL LAGERFELD experience. The entire interior décor reflects the distinctive essence of the brand: modern features combine with classic accents, while shiny and matte

elements juxtapose black and white compositions.

Throughout the store, shoppers will find a special selection of Karl ready-to-wear pieces for men and women. The store will also feature Karl accessories – watches, handbags and eyewear – plus a unique assortment of gifts such as Lagerfeld’s favourite photography and design books, and his limited-edition tokidoki. All the while, mirrors and walls of light will illuminate and enhance the collection displays.

 

Beyond fashion and accessories collections, the store will also embrace KARL LAGERFELD’S affinity and connection to the digital world, doubling as a virtual window to Karl Lagerfeld himself. The store space will create unparalleled, engaging ways for consumers to connect with the multi-faceted brand.

Shoppers can use a digital Guestbook on KARL iPads, where they can view the latest collections and news, watch videos, surf Karl.com, and take photos of their favourite items. They will also be invited to personally contact Karl Lagerfeld by leaving a note for the designer.

Fitting rooms will be equipped with unique Photobooths; built-in touchscreens will allow shoppers to photograph their looks and apply various Karl-inspired filters to their photos. They can share these images via Facebook, Twitter and email.

Meanwhile, iPad minis will be integrated into display racks, inviting visitors to explore the entire collection online. The shopping experience concludes at the check-out; payment can be made quickly and efficiently using a mobile device.

“As our fashion house is based in Paris, we’re thrilled to be opening our second store in the city this year,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Le Marais is an area that’s simultaneously vibrant, trendy and edgy, and I look forward to expanding our presence in this neighbourhood. It perfectly complements the cool, accessible-luxe feel of our brand, and I am confident that both locals and international visitors will enjoy visiting the concept store."

 

Avec la  ligne KACHE, la maroquinerie en cuir estampé du profil du designer joue avec les codes Iconik et Ironik de la marque et propose des modèles de sacs, pochettes et portefeuilles aux coupes simples dans une gamme de 5 couleurs.

Les lunettes de soleil adoptent quant à elles un look vintage et glamour. Les montures rondes en acétate sont encadrées de branches en métal et sont disponibles en noir, en havane ou en écaille.

 

Porte-clefs : 39€

Portefeuille : 169€, disponible en Noir, Bleu, Blanc, et Argent

Sac : 399€, disponible en Rouge, Noir, Bleu, Blanc, et Argent

Solaires : 195€, disponibles en Noir, Havane et Ecaille

Day 2 - Top Marques Monaco

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KARL LAGERFELD - CONCEPT STORE IN AMSTERDAM

KARL LAGERFELD TO OPEN EUROPEAN CONCEPT STORE

IN AMSTERDAM, THE NETHERLANDS

 

 

 

 

 

KARL LAGERFELD is pleased to announce the opening of its Amsterdam concept store, located at Hartenstraat 16, in spring 2013. As part of an international rollout of store openings, the Amsterdam location will feature KARL LAGERFELD’s contemporary concept – first revealed at its new Paris store, which opened February 28, 2013. Additional locations are set to open throughout 2013 in other major European cities , followed by an expansion still this year into the Asian market.

The KARL LAGERFELD Amsterdam store will combine the brand’s accessible luxury collections with cutting‐edge digital technology and Lagerfeld’s iconic design aesthetic. The store will be located in the picturesque Jordaan district, in a charming 18thcentury listed building. Original structural elements have been preserved and incorporated into the newly renovated design. As customers journey through the 150‐sq‐m space, their visit will encapsulate the KARL LAGERFELD experience. The entire interior décor reflects the distinctive essence of the brand; modern features combine with classic accents, while shiny and matte elements juxtapose black and white compositions.

The ground floor space will showcase women’s ready‐to‐wear, footwear, eyewear, accessories and a unique assortment of gifts such as Lagerfeld’s favorite photography and design books. Venturing down a flight of stairs to the lower ground floor, guests will discover men’s ready‐to‐wear, eyewear

and accessories. All the while, mirrors and walls of light will illuminate and enhance the collection displays.

Beyond fashion and accessories collections, the store will also embrace KARL LAGERFELD’S affinity and connection to the digital world, doubling as a virtual window to Karl Lagerfeld himself. The Amsterdam location will create unparalleled, engaging ways for consumers to connect with the multi‐faceted brand.

Shoppers can use a digital Guestbook on iPads, where they can view the latest collections and news, watch videos, surf Karl.com, and take photos of their favorite items. They will also be invited to personally contact Karl Lagerfeld by leaving a note for the designer. Fitting rooms will be equipped with unique Photobooths; built‐in touchscreens will allow shoppers to photograph their looks and apply various Karl‐inspired filters to their photos. They can share these images via Facebook, Twitter, and email.

Meanwhile, iPad minis will be integrated into display racks, inviting visitors to explore the entire collection online. The shopping experience concludes at the check out; payment can be made quickly and efficiently using a mobile device.

"I'm delighted we are expanding our retail presence in such an up‐and‐coming location as the ‘9 straatjes’ in Amsterdam,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “The area fits perfectly the cool and vibrant feel of our brand. We will be able to equally interact with fashion interested locals as well as international travelers."

Amsterdam is an ideal location for the KARL LAGERFELD store, as the city is also home to the company’s offices of roughly 50 employees. The boutique’s location in the Jordaan district has been carefully selected, as it is recognized as a hub for both young designers and global fashion brands.

The neighborhood is known for its “9 Straatjes” or “9 little streets” area brimming with quaint cafés and boutiques.

The KARL LAGERFELD Amsterdam concept store will open as of May, 2013.