Brioni

The opening of the new flagship store

Saturday June 21, in via Gesù 2a, Milan

 

 

Opening Cocktail of 'When Attitudes Become Form: Bern 1969/Venice 2013’

On Wednesday May 29, the opening cocktail of ‘When Attitudes Become Form: Bern 1969/Venice 2013’ exhibition was held at Fondazione Prada’s Ca’ Corner della Regina in Venice, at the presence of Miuccia Prada and Patrizio Bertelli.

The exhibition - curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas - will open to the public on June 1 till November 3.

During the event, artist Walter De Maria reenacted his famous artwork “Art by Telephone” (1967), by calling the phone exhibited in the show. Miuccia Prada was the first person to answer.

During the event, artist Walter De Maria reenacted his famous artwork "Art by Telephone" (1967), by calling the phone exhibited in the show. Miuccia Prada was the first person to answer

VENICE, ITALY - MAY 29: A general view of atmosphere during the opening cocktail of "When Attitudes Become Form: Bern 1969/Venice 2013" exhibition at Fondazione Prada's Ca' Corner della Regina

The Fondazione Prada will present the exhibition curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas from June 1 until November 3.

The project reconstructs "Live in Your Head. When Attitudes Become Form", an exhibition conceived and organised by Harald Szeemann at the Bern Kunsthalle in 1969, which went down in history for the curator's radical approach to exhibition practice.

Credit - Getty Images for Prada