Opening Cocktail of 'When Attitudes Become Form: Bern 1969/Venice 2013’

On Wednesday May 29, the opening cocktail of ‘When Attitudes Become Form: Bern 1969/Venice 2013’ exhibition was held at Fondazione Prada’s Ca’ Corner della Regina in Venice, at the presence of Miuccia Prada and Patrizio Bertelli.

The exhibition - curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas - will open to the public on June 1 till November 3.

During the event, artist Walter De Maria reenacted his famous artwork “Art by Telephone” (1967), by calling the phone exhibited in the show. Miuccia Prada was the first person to answer.

During the event, artist Walter De Maria reenacted his famous artwork "Art by Telephone" (1967), by calling the phone exhibited in the show. Miuccia Prada was the first person to answer

VENICE, ITALY - MAY 29: A general view of atmosphere during the opening cocktail of "When Attitudes Become Form: Bern 1969/Venice 2013" exhibition at Fondazione Prada's Ca' Corner della Regina

The Fondazione Prada will present the exhibition curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas from June 1 until November 3.

The project reconstructs "Live in Your Head. When Attitudes Become Form", an exhibition conceived and organised by Harald Szeemann at the Bern Kunsthalle in 1969, which went down in history for the curator's radical approach to exhibition practice.

Credit - Getty Images for Prada

Private lunch and preview of "When Attitudes Become Form: Bern 1969/Venice 2013"

Today, May 29, a private preview and lunch – hosted by Miuccia Prada and Patrizio Bertelli - were held at Fondazione Prada’s Ca’ Corner della Regina in Venice to celebrate the opening of ‘When Attitudes Become Form: Bern 1969/Venice 2013’ exhibition.

Guests from the art world included Massimiliano Gioni (Biennale di Venezia), Nicholas Serota and Chris Dercon (Tate), Alain Seban and Alfred Pacquement (Pompidou), Thomas Campbell (The Metropolitan Museum of Art, NY), Marie-Josée and Henry Kravis and Klaus Biesenbach (MoMA), Richard Armstrong (Guggenheim), Michael Govan (Los Angeles County Museum), Jeffrey Deitch (MOCA LA), François Pinault, Victor Pinchuk, Giovanna Melandri (MAXXI), Jean Paul Engelen (Qatar Museums Authority), Suzanne Pagé (Louis Vuitton Foundation) Ginevra Elkann (Pinacoteca Agnelli), Francesco Bonami and Hans Hulrich Obrist as well as some of the ‘When Attitudes Become Form’ artists such as Daniel Buren, Jan Dibbets, Rafael Ferrer, Stephen Kaltenbach, Joseph Kosuth, Gary Kuehn, Ger van Elk, Lawrence Weiner, William T. Wiley, Gilberto Zorio and also Damien Hirst, Cindy Sherman, Francesco Vezzoli, Anish Kapoor, Tacita Dean, Marc Quinn and Olafur Eliasson. Gallerists such as Larry Gagosian, Giò Marconi, Jay Jopling and collectors such as Peter Brant and Maja Hoffmann. Amongst the others, Stefano Tonchi, Franca Sozzani and Afef Tronchetti Provera.

The exhibition - curated by Germano Celant in dialogue with Thomas Demand and Rem Koolhaas - will open to the public on June 1 till November 3

 



VENICE, ITALY - MAY 29: Patrizio Bertelli, Germano Celant, Miuccia Prada, Thomas Demand and Rem Koolhaas



Miuccia Prada and Francois Pinault