Prada

 

Prada Fall/Winter 2014 Women’s Advertising Campaign

 

Powerful geometric architecture contrasts with the smoky sensuality of Argentinian beauty Mica Arganaraz in Prada’s fall/winter 2014 womenswear campaign, shot by Steven Meisel.

Undulating art-deco prints and a mass of raw shearling contrast the grey modernism – concrete curves and steel-grey windowpanes reflecting the surrounding nature – while front and centre Arganaraz commands attention.

There is a feminine strength shared by Arganaraz, the face of the season, and her concrete playground, amplified by Meisel’s low angles and play of perspective. Yet there is softness as well as power. Around her neck a scarf flows, chevron knitwear slouches at her thigh and bags are supple as silk. The presence of Karl Kolbitz at Arganaraz’s side infuses the pictures with a subtle chemistry, and hints at a human story.

The bag campaign captures Arganaraz alone, and zooms in on contrasts of texture and form. Exquisite saffiano leather and crocodile rest on a rough concrete wall, literally enveloping it with softness. Shoe and eyewear shots reframe thesurroundings, close-ups shifting our perception of proportion and scale.

A subtle duet between two protagonists, between light and dark, tough and sensuous, stark and ornate, the campaign captures the avant-garde spirit and human storytelling at the heart of the new collection.

A video of the campaign will be unveiled soon on www.prada.com

 

 

Campagna pubblicitaria Prada Donna

Collezione Autunno/Inverno 2014

Nella campagna Prada Autunno/Inverno 2014, scattata da Steven Meisel, un’architettura possente e geometrica fa da contrasto alla sensualità misteriosa e intrigante della bellezza argentina di Mica Arganaraz.

Fluttuanti stampe art déco e masse di shearling non lavorato si contrappongono al grigio modernismo di rotonde superfici in cemento e vetrate color acciaio che riflettono la natura circostante, mentre Mica Arganaraz, davanti e in posizione centrale, richiama imperiosamente l’attenzione.

Il volto della modella e il suo campo giochi di cemento condividono la stessa forza femminile, amplificata dagli scatti dal basso e dai giochi di prospettive di Meisel. Ciò nonostante, oltre alla potenza si percepisce anche dolcezza. Una sciarpa le ricade delicatamente intorno al collo, un pullover a maglia chevron le sfiora le cosce e le borse hanno la morbidezza della seta. La presenza di Karl Kolbitz al suo fianco infonde alle immagini una chimica sottile, alludendo a una storia umana.

Gli scatti dedicati alle borse, raffiguranti Mica Arganaraz da sola, si concentrano sui contrasti di materiali e forme. Modelli in pelle saffiano e coccodrillo sono appoggiati su un ruvido muro di cemento e lo avvolgono letteralmente con la loro morbidezza. Gliscatti di calzature e occhiali creano una nuova cornice per l’ambiente circostante e iprimi piani cambiano la nostra percezione delle proporzioni e dimensioni.

Come in un sottile duetto tra due protagonisti, tra luce e oscurità, durezza e sensualità, asprezza e ricercatezza, la campagna cattura lo spirito d’avanguardia e il racconto umano che sono al centro della nuova collezione.

Il video della campagna sarà presto presentato su www.prada.com

 

 

Charlotte Ronson

 

Born in London into an artistic family and raised in New York, Charlotte Ronson followed the tradition by developing her own unique style at an early age. In 2000, Ronson launched her first collection, C. Ronson, which gained instant recognition and the attention of renowned publications. In May 2002, Ronson opened her flagship boutique in New York’s hip Nolita neighborhood. In 2005 the collection was re-named “Charlotte Ronson” – a natural evolution of the brand and an accurate reflection of who Charlotte is and what she and her customer want to wear. As a fixture in the fabric of New York City life, Ronson has fostered many relationships with family and friends and developed a number of strategic partnerships resulting in innovative collaborationssuch as Shoshanna Made With Love Charlotte Ronson and Charlotte Ronson x Uniqlo. Known for her impeccable style and trendsetting designs, Ronson’s clothing and accessories have quickly become a favorite among such fashion forward celebrities, models and influencers including Blake Lively, Kirsten Dunst, Nicole Richie, Rihanna, Diane Kruger, Leighton Meester, and Kate Moss. Charlotte Ronson has become one of the most sought after American womenswear designers and her New York Fashion Week runway shows are a must see event. Her success has also lead to design deals with some of America’s largest, respected retailers and has catapulted her into the spotlight. In 2008, Ronson designed Play by C. Ronson, a diffusion line exclusive to Urban Outfitters, sold in over 100 of their retail stores nationwide and online. Ronson and JCPenney have signed a long-term deal with the Texas-based retailer with a full contemporary sportswear collection. I [Heart] Ronson for JCPenney made its debut in Spring 2009 hitting 600 of Penney’s stores as well as their online site and catalogues. In 2011 Charlotte Ronson was inducted into the CFDA and launched the Charlotte Ronson Beauty line with Sephora and in 2012 Charlotte Ronson launched the Charlotte Ronson handbag collection with Artisan House.

FALL / WINTER 2014

 

Charlotte Ronson’s Fall / Winter 2014 collection is a modern take on Little Lord Fauntleroy. This season tells the story of a cryptic and cute woman compelled by mystery and darkness. Ronson's handsome, feminine collection reprises her signature scalloped details, now accenting richly tailored separates: bouclé cropped sweaters, laser-cut leather dresses, A-line jackets, and black-on-black leather rose embroidery is complimented by elaborate lace, ruffles, sheer chiffon and mesh inserts. Ronson's protagonist-muse is creative, smart, just a little bit spooky, and a hopeless romantic, as evidenced by the flower prints throughout the collection: poppies on plush velvet and tangles of rose print on crepes.

 

 



House Photographer: Dan Lecca

 

 

  

REBECCA VALLANCE

Australian designer Rebecca Vallance presents her FW14 collection "Lady's Man" as part of Mercedes Benz Fashion Week in New York. This marks the designer's first official showing in the US.

 

Friday, February 7, 2014

 

The Hub at Hudson, 356 West 58th Street, NYC 10019

HAIR by Tresemme, MAKEUP + NAILS by MAC

 

GUESTS:

Sami Gayle, Actress (Vampire Academy, Blue Bloods). Candice Lake, Photographer + Model. Nicole Trunfio, Model. Lara Bingle, Model. Natalie Suarez, Blogger.

 

 

Australian-born Rebecca Vallance infuses her eponymous line with a whimsical spirit and strong global aesthetic, creating timeless pieces that are both classic in construction and innovative in design.

Through an unexpected mix of structured tailoring and fluid draping, the collection brings complimentary contrast to its unique prints and textures. The result is a distinctly edgy yet sophisticated offering that eschews trends in favor of embracing its own path.

Prior to launching her ready-to-wear collection in 2009, Rebecca began her career as a fashion publicist, working with luxury brands including Burberry, Dolce & Gabbana, Gucci, and Prada. Today, Rebecca splits her time between residences in London and Sydney, further growing her international presence and following as a designer.

 

 

 

 

THE FALL / WINTER 2014 COLLECTION:

Australian designer Rebecca Vallance makes her New York Fashion Week debut this season with her aptly named collection, “Lady’s Man.” Through a mixture of menswear-inspired cuts and her signature ladylike details, Vallance delivers an alluringly androgynous lineup for Fall / Winter 2014. 

“My previous collections had more of a soft femininity,” explains Vallance, “and this season my eye has been drawn to a more androgynous style. This collection illustrates a sharp identity and a taste of what the brand is growing into.”

Vallance’s craftsmanship takes center stage in her exploration of gender dichotomies. Fundamentally masculine pieces, like collared shirts and pintucked trousers, are perfectly tailored to envelop the female form. Pencil skirts with daringly high slits, paired with structured jackets, are this season’s power suits. Boxy tops and moto jackets offset flirty, pleated skirts and fluidly draped dresses.

Texture and print are central to Vallance’s aesthetic, and these elements prove particularly important in defining this season's “lady’s man.” Inherently masculine materials, like a navy hopsack and brown grid-print wool, are used for the collection’s most feminine silhouettes, including A-line dresses and curve hugging gowns. Conversely, the use of Broderie and lattice-woven fabrics lend subtle feminine charm to the collection’s more masculine cuts.

Vallance also shapes her “lady’s man” through the use of innovative techniques and high-quality fabrics, sourced from France and Italy. Treatments like lacquering and bonding are used to craft strong, bold shapes that accentuate the female figure, while snakeskin-effect leather and animal print lace inject the collection with a dose of luxe sex appeal.

 

 

 

 

Rebecca Vallance and Candice Lake

( credit: Aria Isadora/BFA or Dan Lecca)