PHILIPP PLEIN

PHILIPP PLEIN OPENING IN BEVERLY HILLS

 

Designer Philipp Plein is in the midst of a dynamic expansion plan in the United States.  Following  the 2013 NYC showroom and Miami boutique openings and the  September 2014 inauguration of the New York City flagship on Madison Avenue, the brand will celebrate the opening of the Beverly Hills boutique on October 27^th 2014, the third flagship in the United States and the 38th worldwide.

The 140 square meter , bi-level  flagship  is located on Beverly Hills’ famed  Rodeo Drive, renowned for luxury shopping.  For this important milestone  the designer sustains the new minimal-luxury concept already unveiled at the New York boutique  with emphasis on the hexagonal logo of the PP brand.  Customers are welcomed at the entrance by the trademark giant skull   studded in jet white CRYSTALLIZED™ - Swarovski Elements.  Illuminated hexagonal elements in polished steel adorn the  essential and contemporary atmosphere and become  the identifying architectural image of the brand.  The store interior features rhythms and repetitions of the hexagon, from illuminated display shelves to an impressive ceiling overlaid with  a geometric grill of polished steel.  The elegance of black and white stone is featured throughout the store, giving a feeling of strength and sophistication.  Accented by luxurious materials including crocodile embossed leather, the space is dominated by a stunning custom made Murano smoked glass chandelier. 

Philipp Plein portrait by Terry Richardson

 

Designer Philipp Plein states:  “I visited the United States with my family  when I was fifteen, and was captivated by its pioneer spirit. Today America is my new frontier and Los Angeles is my dream city.  I am always struck by the L.A. lifestyle that focuses so strongly on aesthetics, glamour and having fun, the same basic elements that make up every collection I design.  I would love to live here if it were not so far from my headquarters.  Hopefully one day I will.”

 

Address:  250 North  Rodeo Drive -  Beverly Hills, California

 

PHILIPP PLEIN

After the great success of his first boutique in Via Della Spiga 25, Philipp Plein is proud to announce the opening of his second flagship store in Milan, in via Montenapoleone 23, one of the most iconic fashionable shopping streets.

PHILIPP PLEIN founded his eponymous brand interpreting a new contemporary luxury lifestyle for men's, women's and children´s clothing and accessories.

Covering 150 square meters, the boutique has been carefully designed and conceived by Philipp Plein   together with the Milanese architectural firm AquiliAlberg and unveils a new concept for the brand, refined yet impactful. Massive blocks of marble with steel finishings, contrasting areas of light and shadow, selected materials and attention to every detail create a unique shopping experience. The products are displayed like authentic pieces of art.

PHILIPP PLEIN´s hexagonal logo along with black and white marble are the signature elements of this store, recurring on walls, ceilings and display cases. The new black version of the iconic skull studded with CRYSTALLIZED™ - Swarovski Elements is unveiled and reigns in the center of the store while Murano glass chandeliers in dark grey give off a ravishing fume´ effect.

The new store is a  dedicated space for women´s and children´s collections including accessories, shoes, bags and jewelry, while the boutique in Via della Spiga will  be destined exclusively  to the menswear collections.

The designer states: "Italy is the country where I produce my designs and Milan is the city where I present my collections during the fashion weeks. Here I opened my first showroom in 2009, followed by Hong Kong in 2012 and New York in 2013. In these few years the brand has grown incessantly becoming global and distributed in more than 64 countries.  I am both proud and thrilled to open on this renowned street, and I decided to create a true work of art for this special flagship, a tribute to a city that has contributed so much to my success."