THE NEW SALVATORE FERRAGAMO HANDBAG
A masterpiece of leather craft, FIAMMA, the new handbag from Salvatore Ferragamo Creative Director Massimiliano Giornetti, draws inspiration from the different female generations of the Ferragamo family and their enduring influence on the House today.
THE HANDBAG
Fiamma is named after Salvatore’s late daughter Fiamma Ferragamo, the house’s leather accessories and shoe designer for almost 40 years who founded the iconic shoe Vara. The semi-circular top handle, designed in a range of five variant sizes, incorporates a functional pocket fastened with a lock that recalls the Gancio, the eternal symbol of Ferragamo’s history and dedication to modern design and luxurious craftsmanship. A combination of undeterred quality and functionality translates into a rich series of luxe details: top-stitched ribbed handles, double zip hardware closure, removable and adjustable shoulder strap and elegant satin lining.
Ferragamo also premieres a special collection of miniature styles, a range of limited edition variants that highlight precious mixed materials including: fringe embroidered nappa, two-tone fox fur hand stitched onto aged snakeskin, tweed with degrade Swarovski crystals and lizard skin handles, or calfskin with opulent stingray details.
The colour palette favours autumnal browns - Cocoa, Black, Moss and Rosewood - as well as seasonal shades such as Plum, Atlantic, Grape, and the lighter touch of New Bisque, while the refined finish lends the metal accessories a golden shimmer.
At the FW 2014 Show in Milan, FIAMMA’s first runway incarnation was unveiled, focusing on exclusive exotics–black crocodile, the combination of pony hair and calfskin, and the sensual softness of palmellato buffed calfskin, complimented by an indulgent silk lining resurrecting an archival foulard print from the 1970’s and polished gold hardware handles.
THE PROJECT
To celebrate the birth of FIAMMA, a digital campaign will debut on ferragamo.com/Fiamma the
day following the launch event in New York on May 6, with short films and interviews featuring a fascinating cast of international families and their female generations including Sydney and Anika Poitier of Los Angeles, Princess Theresa Patricia and Princess Mathilda Mélusine Ruspoli of Rome, Flora Zeta Cheong - Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella Schnabel with Lola Montes Schnabel and Jacqueline Schnabel of New York and Mariel Hemingway and Langley Fox Hemingway of Los Angeles.
The digital experience will stay true to its namesake by recognizing women and families for their inherited legacies – unique talents, reputations, impeccable achievements, and inherent styles – captured in an intimate and personal environment, whilst discussing their common traits.
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| Karolina Kurkova |
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| Langley Fox Hemingway - Lily Aldridge - James Ferragamo - Giovanna Battaglia |
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| Karolina Kurkova and Ferruccio Ferragamo at the Fiamma launch dinner |
ferragamo.com/Fiamma is adedicated section of the website including all contents of the
FIAMMA project:
- A section dedicated to the videos and bios of the testimonials (family legacy) with the bags they have chosen and the possibility to view the entire Fiamma collection. All the products can be purchased online, or in Salvatore Ferragamo boutiques which can be found in the “store locator”;
- A section with the story of the Ferragamo family women with a special focus on Marchesa Fiamma di San Giuliano Ferragamo;
- In the section dedicated to the bag there will be a video of its making-of.
#theFiamma
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| Lily Aldridge |
