Pierre Balmain Spring 2014 Collection

Pierre Balmain

Pierre Balmain opens its first boutique in Milan

Paris and Milan, 13 June 2013, Pierre Balmain, the energetic, urban second line from Balmain Paris, is set to open its first shop in Milan on June 22nd in the Gallarati Palace which dates from 1700. The store's mood, in keeping with Pierre Balmain's design heritage, dramatically combines past and future in a 1945-50's meets 21st century way with an interior design which plays on matte and shine elements punctuated with brass accents.

« We're extremely excited to be partnering with Ittierre SpA on the opening of this first Milanese Pierre Balmain shop. The brand's unique blend of Parisian chic and street flair appeals particularly to Italian customers who love fashion that is haute but also fun. They're quite savvy in their choices and Pierre Balmain has seen particularly strong growth in the Italian market. In addition, this prime location, in the heart of Milan's luxury triangle is the ideal showcase for a young and growing brand like Pierre Balmain," says Alain Hivelin, Chairman Balmain Paris.

Alessandro Locatelli, general director of Ittierre SpA concurs «The timing is just right for a Pierre Balmain store opening. The brand has been growing by leaps and bounds since its launch in 2011. It's become a major player in the contemporary fashion sector and so we are quite confident that this store will be successful and serve as a model for more to come in Italy and Europe."

The intimate, 120sqm store will stock both the brand's men's and women's collections as well as bags, shoes and other accessories. Pierre Balmain's elegant, Parisian chic is evoked in the choice of graphic black and white for the entrance floor, while the shop's additional two rooms conserve the original floor of this somber, Milanese baroque building.

The shop's entrance which is fronted by two windows is at 5 via Borgospesso, but it can also be accessed through the IT'S30 store at 30 via Manzoni.

Pierre Balmain, which launched its first collection in Spring/Summer 2012, was created by the historic Parisian house of Balmain Paris in partnership with Ittierre SpA.

 

 

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The Definition of Luxury                  

Today, the definition of what is a genuine luxury item is in flux. There are iconic images that come to mind when one mentions the word “Luxury.”  In the 1950s this was often associated with luxury automobiles, in the eighties, luxury was associated with flash of logos. Today, luxury is currently turning towards “authenticity of design”.  BEAVALDES has been fortunate to find partners in this business that are helping us redefine and preserve this experience on a global scale .

"The couture-buying client has changed. Many people are looking for these kind of  pieces in  the present climate," Carmen Busquets tells VOGUE.COM. "I look for individuality in  the artisans I work with for CoutureLab; a loving relationship with the product and care in the construction, along with the story behind it, make couture desirable to consumers looking for something that cannot be mass-produced."… not much more than a hundred, but the DNA is the same," "Customers want to buy something which is not expensive because of a label but which is costly because of the time taken to produce it.”   

         

With this movement towards the “enduring investment pieces” , BEAVALDES

continues  to receive affirmation  for our work from influential advocates of Luxury :

Voted One of the Top Five Designers of the Year for 2008 by the JC Report

“… We've been globetrotting all year to bring you the most relevant fashion lifestyle news from every crevice of the planet. As we look forward to 2009, we bring you a series of "Top 5" lists looking back on an eventful 2008. From the Philippines to London, the first roundup features our top picks for the five best designers of the last year.” 

Bea Valdes

“It's no secret that accessories market is competitive, but the Philippines-based Bea Valdes came out of nowhere and sparkled like a rare gem. Ever since Valdes was featured in a 2005 American Vogue profile and on our virtual pages last year, her show-stopping, crystal-engulfed bags and oversize necklaces gained some serious traction. But this year, her wares rode the statement jewelry trend, and are now must have pieces at prestigious international retailers such as Podium in Moscow, Barneys in New York, Harvey Nichols in Hong Kong and Couturelab online. “  – The JC Report. Top Five Designers of 2008

Superfine London is a high-end, fashion clothing brand created in 2003 by Lucy Pinter and Flora Evans. Innovative style leader, Superfine is making rock'n roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, it quickly gathered a dedicated following around the world and is a point of reference for many of today’s most influential style icons. A bit punk, a bit purist, the label has led the way with clean looking jeans, free from branding. Embracing denim's effortlessness, the focus has been fit and fabric with clever, often hidden details. Remaining strong and edgy in its simplicity, Superfine continues to explore inventive and specialized denim treatments. Now run and designed by Lucy, collections expand on fresh jean silhouettes with a full ready to wear collection and quality reaches a new premium in collaboration with licensee Pier Spa. This has been key to the evolution of Superfine today as a high-end, fashion denim brand with production in Italy.