MERCEDES-BENZ FASHION
WEEK BERLIN INTRODUCES NEW VENUE SPACE FOR UPCOMING SEASON AND ANNOUNCES
PRELIMINARY DESIGNER LIST
Berlin (May 30, 2013) As summer brings the city to
life, the preparations for Germany’s biggest Catwalk event are full speed
ahead. Mercedes-Benz Fashion Week Berlin will take place on Strasse des 17.
Juni, Brandenburg Gate and will introduce a new show space, The Stage, to meet
the evolving needs and advancements of the designers presenting their
Spring/Summer 2014 collections.
This new venue, located
within the Mercedes-Benz Fashion Week Berlin tent adds a variety of
options for designers to present their collections. The Stage will hold a
capacity ranging from 150 to 270 seated guests along with up to 300 standing
guests, all depending on how designers choose to execute their unique
presentations. As well, The Stage will introduce a state of the art
comprehensive light set up that will give designers the ability to incorporate
live musical performances and various other production elements.
“We look forward to seeing how the
designers will use their creative vision to customize The Stage and transport
guests to a space unique to their imagination,” says Jarrad Clark, Director of
Global Production, IMG Fashion Events & Properties. “IMG Fashion
continuously strives to give designers the tools necessary to engage the
buyers, media and consumers via enhanced platforms, digital campaigns and
limitless options to execute their shows.”
The preliminary line up
of designers that will showcase their Spring/Summer 2014 collections at
Mercedes-Benz Fashion Week Berlin are ANJA
GOCKEL, ASLI FILINTA, AUGUSTIN TEBOUL, BLACKY DRESS, BLAENK, DAWID TOMASZEWSKI,
DESIGNER FOR TOMORROW HOSTED BY STELLA MCCARTNEY, DIMITRI, EP_ANOUI, FRANZISKA
MICHAEL, GLAW, GREENSHOWROOM, GUIDO MARIA KRETSCHMER, HIEN LE, HOLYGHOST,
ISABELL DE HILLERIN, ISTANBUL NEXT 2013 (ECE GÖZEN, NAZLI BOZDAG, NEVRA
KARACA), KILIAN KERNER, LAURÈL, MALAIKARAISS, MARC CAIN, MARC STONE, MARCEL
OSTERTAG, MICHAEL SONTAG, MINX BY EVA LUTZ, MIRANDA KONSTANTINIDOU, REBEKKA
RUÉTZ, RIANI, SATU MAARANEN PRESENTED BY MERCEDES-BENZ AND ELLE, SCHUMACHER,
SISSI GOETZE, SOPOPULAR, UMASAN and VONSCHWANENFLUEGELPUPKE.
Over the course of four
days, thousands of people will attend shows, meet the media, retailers and
fashion professionals who travel from around the world to see the biggest and
best emerging designers on Berlin’s runways. Events will take place at
Mercedes-Benz Fashion Week Berlin as well as various trade fairs and industry
exhibitions that are strategically aligned to further support Berlin’s fashion
prominence.
More information on
designer additions, events, presentations and a final runway schedule will be
released in the upcoming weeks.
Mercedes-Benz Fashion
Week Berlin is made possible by the generous support of our sponsors
Mercedes-Benz, DHL, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf,
Tamaris and Hotel Waldorf Astoria Berlin, and will again be endorsed by the
Senate for Economics, Technology and Research, Berlin. Each of these sponsors
help make the hectic week of shows both effortless and pleasurable for all
attendees.
Mercedes-Benz Fashion
Week Berlin is an IMG event.
