KARL LAGERFLED A NEW STORE CONCEPT






The first store with this new concept will open in Paris in February 2013, the designer has chosen this area that is connected to him like no other: 194 Boulevard St Germain, located in the heart of St Germain des Près in Paris, only a few meters away from the “Hotel Particulier” headquarters of the brand, in the charming and famous shopping street which is home to a number of prestigious boutiques, the KARL LAGERFELD Store brings his pronounced esthetic to life.

Positioned as trend-focused, accessible luxury brand with ready to wear and accessories for women’s and men’s the new store concept leverages Karl Lagerfeld's iconic image. The concept is developed to carry the complete range of Ready to Wear and Accessories of the Fashion House whilst leaving room to experience the World of Karl with a unique assortment of objects, including sunglasses, watches, and other iconic and limited items curated by Karl Lagerfeld such as photography and design books among other surprising items…

The journey through the “KARL LAGERFELD” experience takes the consumer through over 200 sqm of its elaborate and iconic design, starting on the ground floor with showcasing the accessories line, composed of bags, leather goods, shoes, eyewear and watches and will lead on to the couturier’s various collaborations, and unique items. To get to the women’s and men’s ready-towear lines KARL, KARL LAGERFELD PARIS and LAGERFELD which occupy part of the ground and first floor of the flagship store.

Karl Lagerfeld :

“For me, the 7th arrondissement is the center of the world, I couldn’t imagine starting with a shop anywhere else”

Pier Paolo Righi, CEO KARL LAGERFELD :

“The development of a strong retail portfolio is a key element of our strategy Karl Lagerfeld. I’m extremely excited that the first store will open in a location that is so close to the man himself and the core of our brand. This store will bring our vision to life and kick and I’m looking forward to soon announce further openings.”