“ALOHA” - MARA HOFFMAN SPRING/SUMMER 2013 COLLECTION AT MERCEDES-BENZ FASHION WEEK

New York, NY, September 9^th, 2012: Designer Mara Hoffman showed her Spring/Summer collection yesterday to a packed house once again in the Stage at Lincoln Center during Mercedes-Benz New York Fashion Week.

This season, the inspiration was the word “Aloha” – from the origin of peace in it’s meaning, to the spirit of the Hawaiian islands that it represents. The collection portrays the vibrant colors and spirit of island culture, from surfing to boating to resort and beach lounging. This is reflected in the overall look of the collection, from swimsuits worn on the runway, to Bermuda surf shorts, to the closing look- a long appliqued skirt worn with a cropped bustier top; Hoffman’s chic interpretation of a hula skirt look. As she explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”

As is her signature, the collection featured an array of colorful original prints, including the Aloha (a vibrant, geometric abstract print in Stone & Sky), Medicine Wheel(inspired by different herbs and flowers of healing remedies and living off the earth) in White & Navy, Desert (a colorful interpretation of the quilting print) in Black & Ivory, Palms, Shields in Mint & Coral, Patchwork (Blue & White), and Stripe as well as solid colors including Red, Sherbert, Magenta, Vanilla, Kelly Green, Navy & Black. Hoffman also created fun novelty pieces for this collection such a beaded Aloha top and beaded Safari shirt, complete with palm tree, pineapple and a toucan.

To balance out the vibrant prints, Hoffman created a selection of earthier pieces with the “Corded” grouping, which opened the show, including a cropped bustier and a tank maxi dress with metallic accents. This continued with a subtle Applique grouping, inspired by original Hawaiian quilting, shown in beautiful neutrals and navy & mint combinations. Another new addition, the color-blocking group continues the evolution of the brand beyond its unique prints, including silk chiffon red & fuschia floaty dresses, as well as trousers and shirts. Dresses often feature peek-a-boo cut outs at the waist, showing a hint of skin, and the bright printed blazers are sure to be a sought after item in retail stores come Spring.

The show featured real floral hair pieces and leaf bracelets by Taylor Patterson from Foxfodder Farms, hair by Thomas Duncan for Sebastian Professional, make up and nails by Charlotte Willer and Honey for Maybelline, shoes by Aperlai and music by Ben Brunnemer, as well as live Ukelele players (wearing Mara Hoffman Spring 2013 dresses).

The front row at the show was packed with celebrity fans including Lil Kim, Holland Roden (Actress, Teen Wolf, wearing a printed top from the current Fall collection), India De Beaufort (Actress, Jane by Design, wearing a cream colored crochet dress from the Spring collection), Julie Henderson (Sports Illustrated model, wearing a red silk dress from the Fall collection), Eric West, Irina Pantaeva (wearing a black chiffon dress from the Fall collection), Rumi Neely (Blogger),Bryanboy (Blogger), Cory Kennedy (wearing a sweater from the Resort collection), Charlotte Ross (Actress, wearing a dress from the Resort Swim collection), Kenza Fourati (Sports Illustrated model, wearing a dress from the Fall collection), Jessica White (model) and more.