In fall 2000, the landscape of
premium denim was changed forever. Born in Los Angeles, California, 7 For All
Mankind was the first company to bring premium denim to scale, putting L.A. on
the map as the fashion authority of the west coast staple.
7 For All
Mankind quickly earned an immediate following for its innovative use of
fabrics, fit and finishes in denim. Twelve years later, the company still shows
exponential growth, with extensions into sportswear, men, children, footwear,
and accessories.
Often
nicknamed as "Sevens," the brand has become not only a household
name, but a favorite among Hollywood elite, fashion editors and stylists. Our
jeans have graced the bodies of notable female celebrities that include Emma
Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and
Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and
Penn Badgley.
The company
continues to be a force in the industry it brought to life, with innovative
collaborations and partnerships. In 2012, 7 For All Mankind pushed the envelope
of denim advertising even further, with a digital spring campaign imagined and
directed by actor James Franco.
Today, 7 For
All Mankind is an international brand with over 100 retail locations in North
America, Europe, Asia and the Middle East. In addition to our own brick and
mortar stores and website, the brand is sold at luxury department stores and
high end specialty boutiques around the world.
As 7 For All Mankind enters into its second
decade of business, it remains the leader in premium denim, and continues to
push industry standards to a new level by being a hybrid brand of fashion and
innovation.
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